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Work Background
Extreme Lights | Red Pole Energy | Gear DirectPublic Relations & Communications
Sep. 2024 - Sep. 2025Stellenbosch, Western Cape, South AfricaI am responsible for the Public Relations & Communications on a contract basis for the GHI group across three companies. Extreme Lights | Red Pole | Gear Direct
Freelance (Self employed)Senior Copywriter and Brand Strategist
Jun. 2020 - Dec. 2022Remote1. Directed content strategy and execution for diverse clients, enhancing brand visibility and engagement.
2. Managed a team of professionals, prioritising innovative approaches to achieve client objectives.
Freelance (Self employed)Marketing, Public Relations & Brand Strategy
Jan. 2015 - Dec. 2019City of Johannesburg, Gauteng, South Africa1. Designed and executed brand activations and experiential marketing for renowned brands, including Chicken Xpress and Pick 'n Pay.
2. Focused on increasing brand loyalty and customer engagement through strategic initiatives.
Kath's Creative CollectiveOwner
Jan. 2009South Africa1. Lead brand strategy and content development, delivering tailored solutions that drive engagement and growth. 2. Specialise in narrative creation, crisis communication, and multi channel marketing campaigns 3. Relationship management with media stake holders and on social media platforms.
KLA PR & Events | 2002 - 2015Founder/Managing Director
Sep. 2002 - Dec. 2015City of Johannesburg, Gauteng, South Africa1. Founded and scaled a PR and events company, delivering strategic marketing and communications solutions to high-profile clients.
2. Enhanced brand presence through targeted media relations and robust public relations campaigns.
Sony Music EntertainmentInternational Marketing Manager
Mar. 1994 - Nov. 2002Johannesburg Area, South Africa1. Led international marketing efforts for top artists, significantly boosting visibility and sales through strategic campaigns.
2. Built strong relationships with the press and executed major promotional tours.
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