Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Wolters KluwerSr. Manager, Content Marketing
Jul. 2018Houston, Texas AreaLeading B2B content marketing for Wolters Kluwer LegalTech arm, collaborating with Marketing, Sales and Product Marketing teams to ensure governance and quality thought leadership content including whitepapers, eBooks, video, podcast, blogs, and social, among many other content types.
• Planned and developed high-quality performance content with cross-functional teams, resulting in a 5.2% increase in share of voice and 22.5% increase in content production. • Led the development of the Legal Leaders Exchange podcast, with a whopping 430% increase YOY in podcast organic audience.
• Managed editorial and social media teams with a YOY growth in engagement (28.7%) and audience (6.9%).
• Spearheaded content operations and governance via management of Kapost, consistently improving content workflow efficiencies, volume and velocity.
Invesco Ltd.Sr. Content Strategist
Dec. 2015 - Mar. 2018Houston, Texas AreaLed content strategy working with UX, UI, analytics, and brand teams to streamline enterprise content for asset management, implementing SEO, metadata guidelines, and best practices.
• Led the asset management industry in achieving highest traffic from search engines to product pages: 70% of traffic directed from organic search vs. 45% industry benchmark. • Website averaged 1MM interactions per month, averaging 30% monthly sales lead conversion rates based on differentiated digital cross-channel executions––an engagement rate 3x vs. industry average.
• Launched 529 college savings plan with full content strategy and actionable content plan for internal stakeholders including SEO, SEM strategies, optimizing web experience and cross-channel integrations.
Lopez Negrete CommunicationsCreative Director
Jan. 2014 - Jan. 2015Houston, Texas AreaManaged omnichannel digital and social campaigns for US Hispanic Market, specializing in digital content outputs for Verizon, Chrysler and Walmart clients.
• Received 18% engagement rate and 52,000 social interactions on Facebook and X as co–leader of Verizon FIFA World Cup 2014 digital marketing campaign.
• Obtained 116,000 views and over 21,500 social interactions on the 2014 Verizon Holiday campaign.
• Earned 88% engagement rate and 94% positive conversations by spearheading real-time marketing (RTM) activations during 2014 FIFA World Cup via @Verizon Latino.
SapientNitroCreative Director | Content Strategy
Jan. 2012 - Jan. 2014Miami/Fort Lauderdale AreaLed digital marketing and content strategy for Fortune 500 brands including BBVA/Compass, Shell, Adobe, Chrysler, Fiat, and Ram Trucks at Sapient Nitro, overseeing creative teams and collaborating with UX/IA, social strategists, and creatives. • Co-led content strategy for 2014 Chrysler redesign project with global team of 50+, with project managers, UX, IA, copywriters, designers and developers.
• Developed Ram Truck’s “State Fair of Texas” documentary-style digital videos for US Hispanics, with 290,000+ views and featured stories in local media.
• Led content strategy for NBA BBVA Compass website launch and evolution. Facebook Fan engagement platform propelled a 130% increase in conversion rates.
Avatar Creative StudioCCO & Founder
Jan. 2009 - Jan. 2015Miami/Fort Lauderdale AreaAs a seasoned advertising & marketing expert, I have successfully spearheaded numerous high-impact projects across industries and markets. My expertise includes:
• Managing a full-service marketing shop that released marketing campaigns for Amadeus and Keiser University, collaborating with Alma DDB, República, and Iris Miami on digital and social media initiatives throughout the US and Latin America.
• Visa's partner banks: Managed the content lifecycle for Visa’s partner banks across Latin America and the Caribbean, overseeing web, mobile, and email campaigns for Visa and its Fintech Connect partner novae.
• Wunderman Thompson: Directed content initiatives, including the Hexagon One Web project, where I developed governance models and consolidated 45+ websites into a unified content hub.
• Pitch success: Played a pivotal role in assisting three Miami ad agencies to secure six pitches, including major clients such as PepsiCo, Cerveza Polar, and Bank United.
Commonground/MGSCreative Director
Jan. 2006 - Jan. 2009Miami/Fort Lauderdale AreaWon 28 international awards including New York Festivals, ADDYs, Communicators Awards, FIAP, WEBBYs, El Ojo de Iberoamerica and Festival del Caribe in less than two years.
Ghersy Group Integrated CommunicationsSr. Copywriter
Jan. 2005 - Jan. 2006Caracas, VenezuelaLeveraged brand work with traditional and below-the-line (BTL) implementations for global brands like Diageo, Procter & Gamble and Mercedes Benz.
Intch is a Professional Networking App for the Future of WorkSee more people like Rod on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1478282 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
203937 people
19
Communications Professional, Digital Content Creator
20
ABM Consultant
17
Email Marketing Copywriter @ Freelance (Self employed)