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Work Background
Hospitality, Leisure, Sports, Education, Consultancy, Health Care, Culture / B2B & B2CMarketing & Communication Director / Head of Communications
Dec. 2023Grande LisboaAfter the acquisition of the hotel group, where she held the position of Marketing Director, by an investment fund, her role became redundant. Currently, she is now focused on finding a new professional challenge that aligns with her career goals and values, where she can apply her experience and contribute to the business results.
Casa TrévidicFounder / Wine Producer
Jan. 2022Lisboa, PortugalInspired by the life of François Trévidic (1889-1973), CASA TRÉVIDIC was created by his great-grandchildren Christine and João, with the aim of portraying, honoring, and immortalizing the Trévidic family's life in Portugal through the production and commercialization of wines. As co-founder of Casa Trévidic, Christine is responsible for the strategic direction of the business, working closely with her cousin. Her key responsibilities include overseeing marketing and communication efforts, particularly coordinating with the branding agency and managing the digital communication platforms. She represents Casa Trévidic at industry and lifestyle forums, ensuring the brand is well-positioned and recognised. Additionally, she leads innovation and product development initiatives, liaises with official entities, and manages events and brand activations to enhance their market presence.
Dom Pedro Hotels & Golf CollectionMarketing Director
Jan. 2022 - Nov. 2023PortugalManagement of the Marketing Team (7 members), with responsibilities in the areas of Communication, Digital Marketing, Public Relations (Portugal and the United Kingdom), and Creative Department, for the hotel and golf areas;
Creation, budget definition, and management of the Marketing and Digital Communication Plan;
Creation and supervision of CRM campaigns;
Creation and supervision of Email Marketing campaigns;
Launch of the Corporate Social Responsibility area (Jan 2023).
CentromarcaAdvisor to the Board / Marketing and Communication Manager
Jan. 2019 - Mar. 2022Lisboa e Região, PortugalLaunch of the new Identity of Centromarca;
Co-organization of the 1st Brands Congress in 2019;
Conception and execution of Centromarca's Communication Strategy;
Creation and Management of Social Media networks;
Development of content for different communication platforms (press articles, blog posts, social media posts, white papers);
Design of Corporate Social Responsibility Policy and management of CSR initiatives;
Organization and Moderation of webinars;
Representation of Centromarca in Conferences and Meetings.
APRICEMMember of the Superior Council
Jan. 2016 - Apr. 2020Lisbon Area, PortugalAPRICEM was created to strengthen the relationship between society and soft skills, bringing them to the general public, especially those who do not actively seek information about interpersonal skills and personal development. APRICEM's actions took place in online or face-to-face workshops. Additionally, APRICEM dedicated itself to raising private funds from companies and individuals to support the development of specific projects of excellence in training in Portugal.
ISCSP-ULisboa / Instituto Superior de Ciências Sociais e Políticas - Universidade de LisboaInvited Teacher
Oct. 2015 - Jul. 2023Lisbon Area, PortugalTeached Integrated Marketing Communication in the Bachelor's degree program in Communication Sciences and, since 2015, have been teaching the module of People Engagement and Internal Communication in the Postgraduate program in Digital Strategic Communication.
Lift World -- Great, TogetherMarketing & Communications Director / Reputation Practice Leader
Jan. 2015 - Apr. 2018OeirasDevelopment and execution of the Marketing Strategy, Internal and External Communication Plan for each company, and definition of the Communication Budget;
Media Relations;
Strategic Partnerships and sponsorship programs. Throughout its activity, Lift World has gathered competencies and experts in various fields and deep knowledge of business and activity sectors, essential to fulfill and support the commercial objectives of clients through its distinct companies: Lift Consulting (Great, Reputation) – Reputation Management
Wisdom Consulting (Great, Networking) – Influence Management
WOM – Marketing Agency (Great, Influence) – Influencer Marketing
High Concept & Touch (Great, impact) – Events and Brand Activation
MORE – Digital Culture (Great, interaction) – Digital Communication
Brand Cook (Great, inspiration) – Design and Advertising
Plus People Development (Be, Great) – Training and Coaching
Word Lab (Great, contents) – Content Production
Big Fish (Great, escape) - Brand Engagement and Activation
ISCTE-IULCommunications Director
Jan. 2013 - Dec. 2014Lisbon Area, PortugalDevelopment and execution of the Internal and External Communication Plan and definition of the Communication Budget;
Management of the Corporate TV, website, social media, and E-newsletter;
Creation and management of the Ugo! Project (Secondary School Student Recruitment);
Management of ISCTE-IUL's presence at national and international fairs;
Management of the ISCTE-IUL Academy for secondary school students;
Creation and Launch of the intranet platform "myiscte";
Media Relations;
Member of the task force "Public Policy Forum," led by former Minister of Education, Maria de Lurdes Rodrigues.
Grupo LIFTCommunication Manager at ISCTE-IUL / Reputation Practice Leader at LIFT Consulting
Jan. 2011 - Aug. 2013Lisbon Area, Portugal
Grupo LIFTExecutive Director at On Consulting, affiliated with the Reputation Institute
Nov. 2009 - Oct. 2011OeirasManagement of the relationship with the headquarters of the Reputation Institute in Madrid, Copenhagen, and New York;
Development of New Business and More Business Programs;
Development of reputation studies for CGD, Microsoft, SONAE, and Jerónimo Martins;
Organization of the event "GRP2010 Meeting"
Grupo Quinta da MarinhaMarketing Manager
Jan. 2003 - Jul. 2008Sales Manager (2003/2005): Creation and management of marketing initiatives;
Development of sales procedures and training for sales and reception teams;
Negotiation and establishment of corporate protocols.
Marketing Manager (2005/2008): Conception and implementation of the Marketing Strategy for each company within the group - Health & Racquet Club, Oitavos Golf, TOW Travel Agency, Equestrian Center, Verbasco and O Picadeiro Restaurants, Real Estate, Montez Champalimaud (Wines: Quinta do Côtto and Paço de Teixeiró).
Ipsos APEME PortugalQualitative Researcher
Jan. 2002 - Dec. 2003
aicep Portugal GlobalCommunications Strategist
Mar. 1999 - Mar. 2003Lisbon, Portugal
Merloni ElettrodomesticiTrainee
Jan. 1995 - Dec. 1997LisboaSupport for the Marketing and Logistics Departments
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