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Work Background
BW International GroupCorporate Graphic Designer
Jun. 2019Greater Jakarta Area, IndonesiaCORPORATE PROJECTS
The company was formed to manage its properties which have been running for years. I joined the company on its first operation day. My main task is to create all new standard and digital key visuals, which will be applied to all aspects of designs. Beside doing my own designs, I also act as a Creative Director to all graphic designers around the company units/properties in Jambi and Belitung, remotely managing and assisting them to meet the company standard. Prior to the opening of the company's newest property in May 2024 — BW Express Jakarta — I and the team prepared the designs for all kits, thoughtfully crafted everything from the scratch to ensure the end result would elevate the guests' experience — an experience of staying in an upscale hotel.
Grand Mercure Medan AngkasaMarketing Graphic Designer
Aug. 2016 - Jun. 2019Medan Area, North Sumatera, IndonesiaWORKING RANGE
Graphic Design, Visual Communication, Marketing Communications, Copywriter, Photography, Motion Graphics, Social Media PRE-OPENING - REBRANDING PROJECTS
I do the concept of company’s brand identity and all kind of hotel printing and non-printed materials:
Property logo, letterhead, envelope, sales folder, hotel directory, staff badge, business card, fact sheet, paperbag, luggage tag, laundry bag, laundry tag, taxi card, room keycard and its bag, invitation card, correspondence card, welcome card, door knob, fax paper, stamp, snack box, room amenities, meeting equipments, internal signage, external signage, external totem. REGULAR PROJECTS
Graphic designer and copywriter of collaterals: Daily or weekly posters, flyers, banners and outdoor billboards, video on LED screens, e-newsletter, all restaurants and outlets menu (photo taking and designing), advertisement on newspaper or magazine, hotel internal and external signages, event seating layout, press release, media partnership, direct selling to clients. I make good relationship with the printing vendors and discuss everything of the design such as the thickness of paper, printing materials and other details before the printing starts.
Univindo Pratama – Chapline PomadeBranding and Product Design Manager
Oct. 2015 - Aug. 2016Medan Area, North Sumatera, IndonesiaI joined Univindo Pratama, mother company of the brand Chapline Pomade, when they were just a small home industry company, producing hair pomade. My task was to introduce the brand to the bigger market. With the freedom I was given, I changed all designs and product packagings into more luxurious look, added tagline, created nickname for all respondents (we call them Chap - as from Chapline), engaged more with the customers with the "language guideline" I made, made deals with mid-class and high-class barbershops, created templates for all designs, made brand standards, and everything about branding. Prior to my move to another employer, the company already had transformed its image and brand into more luxurious brand. They now have seven different men's grooming products, three luxury-style barbershop for men, and now able to do deals with big investors. WORKING RANGE
Branding, Graphic Design, Product Design, Visual Communication, Marketing Communications, Copywriter, Photography, Social Media
JW Marriott MedanMarketing Communication Graphic Designer
Nov. 2010 - Jul. 2015Medan Area, North Sumatera, IndonesiaI joined JW Marriott Medan, becoming their first in-house graphic designer. I was tasked to transform all previous designs into Marriott-standard design, using their global guideline. For marketing materials, I modernized the layout and photographs, leaving the old school style behind. I set the hotel's F&B website; jwmedandining.com and also the hotel's Instagram account, and started the bi-monthly booklet. For almost five years, I was able to learn a lot, particularly by a lot of trainings provided by the company, and able to develop my skills. WORKING RANGE
Graphic Design, Visual Communication, Marketing Communications, Copywriter, Photography, Motion Graphics, Social Media
PT Masindo Utama NusantaraAdministrative Assistant
Mar. 2008 - Sep. 2008Medan Area, North Sumatera, IndonesiaAssisted the team on their Trouble Ticket. The company has the responsibility on BTS tower maintenance.
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