Firstline Security Systems, IncMarketing Manager
Nov. 2014 - Jun. 2016Anaheim, CA• Developed and executed strategic marketing initiatives to support the growth of key accounts focusing on B2B initiatives
• Managed strategic and creative development of marketing materials to support sales
• Deliverables included sales collateral, advertising/PR, promotions, e-marketing, training/education materials, multimedia, and trade show support
• Managed and supported the company’s website, including analyzing key metrics such as CTR, daily and monthly visits, contacts, and performance for site optimization utilizing the Hubspot platform
• Proposed and implemented improvements to the website and provided ongoing support resulting in a consistent month-over-month traffic increase
• Created reports and analyzed key metrics such as response rates, sales, and ROI to identify and leverage the most effective programs
• Planned and executed branding strategy, development, and messaging
• Developed and oversaw social strategy attributing to a 48% increase in engagement