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Work Background
Boston Medical Center (BMC)Interim Marketing Director
Mar. 2023 - Sep. 2023Boston, Massachusetts, United States
Jupiter Grove ConsultingPrincipal
Dec. 2022As a marketing and brand strategist, I specialize in crafting brand experiences that captivate audiences and drive results. With a focus on creating robust inbound methodologies, I help businesses capture leads, create revenue streams, and generate awareness through both traditional and digital channels. By leveraging the latest tools and techniques, I design and execute marketing campaigns that engage and inspire, building strong relationships between brands and their customers. Whether you're looking to launch a new product, expand your reach, or establish yourself as a market leader, I can help you achieve your goals with a comprehensive approach that blends creativity, data-driven insights, and a deep understanding of your unique brand story. Let's work together to create a winning strategy that sets you apart and delivers real, measurable results.
NESHCoBoard of Directors: RI
Sep. 2022
Care New EnglandDirector of Marketing and Branding
Nov. 2021 - Nov. 2022Providence, Rhode Island, United StatesCreated and executed data-driven annual marketing plans for the Care New England Health System, focusing on a comprehensive inbound marketing strategy to increase the prospective patient base as well as drive market awareness. This has led to drastic, year-over-year growth across all channels and driven in net new patients as a fraction of their lifetime value while ensuring consistent strategies across functionalities and channels as well as negotiating budgets and paid media buying strategy to drive results. Led and grew a creative brand team that has won multiple awards for our rebranding efforts, focused on integrating more equitable, inclusionary practices as core to the organization, reaching across multiple departments and operating units to achieve high-value growth results. Consistently evangelizing marketing best practices to advocate for the best consumer awareness across the organization.
Care New EnglandSenior Brand Manager
Jul. 2019 - Nov. 2021Providence, Rhode Island Area• Strategic planning and implementation of best-in-class tactics, leveraging marketing and consumer research to deliver full system-wide rebrand of the top three hospital systems in the state
• Manage consolidation of consumer/patient-facing information across both digital and physical channels
• Oversaw the planning and execution of all communications and media actions across all channels, including digital and physical mediums
• Led and implemented an end-to-end $2.5M budget management system campaigns and advertising tactics, including a complete revitalization of current methodology to optimize spend and reduce costs by over 30%
• Manage high-performing and engaged design and production team
• Utilize strong analytical ability to evaluate and enhance the patient experience
• Produces award-winning campaigns and nationally recognized excellence in branding and identity work by Graphic Design, USA
Business Innovation FactoryMarketing Manager
Jan. 2017 - Apr. 2019Providence, Rhode Island Area• Manage implementation of BIF’s marketing and brand strategy, including implementation and management of CRM and analytics toolkit through HubSpot
• Planned and executed all web, SEO/SEM, marketing database, email, social media, and advertising campaigns, including website maintenance
• Designed, built, and maintained social media presence by curating and creating engaging content
• Designed, built, and maintained awareness and a strong thought leadership position in targeted digital and non-digital channels • Led marketing and sales efforts for our annual Collaborative Innovation Summit
• Measure and report performance against goals for all marketing strategies
• Utilize strong analytical ability to evaluate and enhance customer experience
• Collaborate with sales teams to optimize customer engagement and support organizational growth objectives
NOBL Communications, LLCAccount Manager
Jun. 2016 - Oct. 2016Greenville, Rhode Island• Key point of contact for three major clients
• Oversaw creation and deployment of publicity and social media campaigns, strategy, and execution
• Placed and monitored social media advertising
• Established working relationships with key media bloggers as well as relevant client contacts
• Worked on monthly client presentations as well as overall measurement and analytical reporting to establish ROI for all campaigns and programs
Firstline Security Systems, IncMarketing Manager
Nov. 2014 - Jun. 2016Anaheim, CA• Developed and executed strategic marketing initiatives to support the growth of key accounts focusing on B2B initiatives
• Managed strategic and creative development of marketing materials to support sales
• Deliverables included sales collateral, advertising/PR, promotions, e-marketing, training/education materials, multimedia, and trade show support
• Managed and supported the company’s website, including analyzing key metrics such as CTR, daily and monthly visits, contacts, and performance for site optimization utilizing the Hubspot platform
• Proposed and implemented improvements to the website and provided ongoing support resulting in a consistent month-over-month traffic increase
• Created reports and analyzed key metrics such as response rates, sales, and ROI to identify and leverage the most effective programs
• Planned and executed branding strategy, development, and messaging
• Developed and oversaw social strategy attributing to a 48% increase in engagement
Corinthian Colleges, Inc.Senior Account Executive
Feb. 2014 - Nov. 2014Santa Ana, CA• Acted as the primary contact for campus locations and other field representatives to make sure all marketing needs were met in all accounts in the Western Division
• Collaborated with and managed several advertising agencies to ensure targeted spending and lead goals were met for accounts, including television, newsprint, direct mail, and interactive media channels
• Attended all management calls and meetings as well as report development for various initiatives
• Developed and execute marketing budgets of over $20M across multiple channels and locations
• Optimized budgets by forecasting spending and lead goals monthly for several media channels
• Constantly evaluated media performance based on KPIs to make sure marketing expenditures were as efficient as possible while maintaining overall goals, influencing spend and channel distribution based on analytical results resulting in consistent 3% growth year-over-year
GTECHMarketing Representative
Aug. 2012 - Jan. 2014Brea, CA• Management of 3 of the largest metropolitan districts in Southern California with 8,800 retail locations and $38M combined sales
• Overseeing 60 CA regional sales reps and 15 Account Supervisors for marketing needs • Client management with tactical marketing support for primary site customer
GTECHMarketing Representative II
Mar. 2010 - Jul. 2012Cranston, RI• Client management with tactical marketing support for primary customer
• Guide marketing tactics for long-term growth strategy attributing to over $20k increase in sales
• Tracking and analysis of sales and localized promotions for internal reporting
• Serving as the point of contact for GTECH’s national Field Marketing Team to customer
• Facilitated realization of client strategy through partnerships with internal and external marketing teams
• Project lead for America Field Marketing information sharing Wiki, utilizing basic HTML
• Provided analysis of all campaign and promotional efforts, providing strategic recommendations to the client
Political Campaigns and Various ProjectsFreelance Designer
Jan. 2009 - Dec. 2010Freelance design work for various political campaigns for the 2009 election cycle. Work included brochures, posters, postcards/direct mail pieces and palm cards, among others.
All Children's TheatreMarketing Coordinator
May. 2008 - Oct. 2009Pawtucket, RI• Identified outreach opportunities by researching targeted community events
• Developed, designed, organized, and distributed promotional materials throughout 50 school districts to reach prospective customers and grow revenue streams
• Developed marketing collateral and external client communications to support the overall strategy
• Maintained a customer database of over 8,000 and handled customer invoicing and relations
• Developed and oversaw website launch • Facilitated design and purchasing of advertising
• Responsible for managing customer expectations and overall schedule
PriMediaMedia Assistant
Jan. 2008 - May. 2008Warwick, RI• Assisted in media scheduling and purchasing across multiple accounts
• Reconciled invoices direct from radio and television station run reports
• Posted data to the Strata SMBS system to prepare client reports
• Coordinated with agency clients to streamline purchasing process
NAIL CommunicationsAccount Executive
Aug. 2007 - Dec. 2007Providence, Rhode Island Area• Managed $1M campaign budget
• Oversaw marketing strategy for CollegeBoundfund creative campaign
• Managed cross functional teams including account services, creative services, research, production, media purchasing and planning to develop multilateral strategy and campaign
• Oversaw creative collateral, prepared status reports
• Developed and wrote creative briefs to facilitate creative process
General Treasurer's OfficeFellow
Jan. 2007 - Dec. 2007Marketing, advertising, design (print and digital), photography, communications and research in full time position while completing Bachelor's degree.
EStrout PhotographyFreelance Photographer
Sep. 2006 - Jul. 2012Let EStrout Photography take care of all of your photographic needs. Freelance photographer specializing in events (table shots, candids, group shots, etc.), portraits on location, wedding photography, special requests, and anything in between.
Frank CaprioMarketing Coordinator
Jan. 2006 - Dec. 2007Marketing and media coordinator for Campaign for General Treasurer including public relations as well as field work. Filmed campaign commercials using HD video and edited in Final Cut Pro. Work contributed to successful campaign win as well as recognition for use of new media.
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