YahooSr. BI Manager - Media Buying, Strategy and Ad Operations
Jan. 2021 - Jun. 2024Los Angeles, California, United States- Lead a team of senior media buyers in the Yahoo Search growth and monetization org, in-house media buying team. Day-to-day includes planning, goal setting/tracking, training, mentoring, hiring, identifying trends, exploring new channels, constantly testing and improving processes across leading performance marketing ad platforms.
- Work closely with the Search marketplace team on data insights, and product and engineering teams helping develop new tools and AI implementations.