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Work Background
Bata GroupCountry Manager
Jul. 2022 - Sep. 2024Thailand
Yves RocherChief Marketing Officer
Nov. 2019 - Mar. 2022Thailand
L'OréalBrand General Manager
Aug. 2014 - Oct. 2019ThailandLead the makeup team of 3 brands (Maybelline New York, L'Oreal Paris Makeup and NYX Professional Makeup)
UnileverGlobal Senior Brand Development Manager, Hair Care
Aug. 2012 - Jul. 2014• Leading and inspiring the project team ensuring clarity on roles, goals and processes within the team. Inspiring confidence from the wider business in the project team and it’s delivery quality
• Gaining cross functional contribution to achieve the On time-In full KPI
• Lead the global project to develop the relevant winning mix in each markets globally
• Develop the Brand Vision Plan and Brand Key of the new brand
UnileverRegional Brand Development Manager
Jan. 2009 - Jul. 2012Shanghai, China• Develop regional category and brand vision strategy for Clear, a 160M Euro brand in China Group (biggest hair brand), delivering a yearly growth of a 125% on TO, a +80bps on market share and an increasing brand equity
• Lead cross-functional innovation teams to drive key projects to meet the high quality standards set (‘On time-In Full’ target). • Develop the winning product, pack, price mix and trade proposition to ensure a competiveness in the market and regularly monitor the competitors responses
• Champion and manage the development of Integrated Brand Communications (IBC) with the consumers evidence of its effectiveness and develop communication materials and assets for exploitation across a number of channels
• Work with regional Brand Building to translate the Brand Vision Plan (BVP) into the Brand Marketing Plan and at the same time work with Global Brand team by identifying a regional level insight of competitors, customers and shoppers and ensuring it feeds back into BVP.
Samsung MobileMarketing Manager
Jan. 2004 - Dec. 2007Thailand• Directed marketing management activities for telecommunication business including both above the line mass communication and below the line sales pushing actions
• Built overall long-term and short-term business plan and maintained and set up the business propositions for the group of products, leading the brand to be a strong number 2 leader in Thailand within just 2 years after launch
• Developed new policies and marketing strategies in order to generate organized, systematic and clear roles of team members and increase involvement and responsibility for each member to the team goals for the result of higher speed and more effective input and output on department job tasks • Identified the target groups for product line ups based on the market and consumer insight and segmentation study from research companies
• Created brand awareness and excitement and be able to increase Top of Mind rate by 75% in the market and generated premium brand position of products in the market by developing advertising strategy and evaluating effective advertising message based on corporate direction and product positioning • Supervised and scheduled job assignments for marketing team force
• Initiated more organized and correct ways for new product launching campaign for an effective launch and clear measurement index on return on investment
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