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Work Background
Carr CompaniesHead of Marketing
May. 2023 - Mar. 2024Washington DC-Baltimore Area
ParadeVP of Marketing
Oct. 2021 - Nov. 2022Design and develop a content strategy, define media and trade show strategy with a detailed tactical plan to create demand, and push leads through a solid lead funnel. Recruit and guide a marketing team to realize outlined marketing strategy and tactical plans. Hire and manage rebranding project staring with market research and leading up to website redesign. - Established marketing infrastructure to estimate successes of marketing efforts and test initiatives. - Augmented open rates by over 13% and CTR by 8% by leveraging testing, segmentation, and email optimization. - Reduced entire package cost by 50% through successful negotiation of a media contract. - Enhanced brand awareness and ensured website traffic increase by 100% by leading rebranding initiative.
- Developed a lead funnel and exceeded target lead generation growth by 134%.
- Improved market awareness by executing new marketing plans, sold content flow, and co-marketing initiatives.
Trucker ToolsSVP of Marketing - Remote
Dec. 2019 - Oct. 2021Reston, VADuring this tenure, I sourced, recruited, and led a highly qualified marketing team to achieve set objectives and goals. Repositioned brand of SaaS business through improved market positioning, brand management, media planning, content marketing, social media, trade show presence, and business development. Drove development of new sales and marketing materials, case studies, brochures, and blogs. Expanded marketing team to prepare for growth. Implemented marketing automation tool Pardot and created a marketing-led pipeline to improve MQLs to SQLs conversions. Executed new PPC campaigns to remarket website visitors and increase company profile.
List of my key achievements: ➢ Launched new website and increased traffic by 100% in 90 days.
➢ Redesigned social media platform presence and increased number of likes by over 1000%.
➢ Reduced overall marketing costs by 40% through vendor contract renegotiation.
➢ Decreased sales cycle by 30 days.
➢ Increased incoming leads by 138%.
➢ Maintained email open rates at 5% above industry average.
Trucker ToolsMarketing Director
Jan. 2019 - Dec. 2019Reston, VirginiaLeadership in overseeing the entire marketing department and collaborating with partnership and sales division resulted in our consistent attainment of sales goals. I pioneered and streamlined all operations related to market positioning, brand management, media planning and buying, lead generation, content marketing, digital and social media platform expansion, and execution of trade shows and events, in furtherance of our company's market presence and penetration. Another of my major contributions to Trucker Tools was the revitalization of the company’s brand as an innovative trailblazer within the transportation industry by working with our creative team in all facets of marketing and advertising.
ResonateMarketing Campaign Manager
May. 2018 - Aug. 2018Reston, VAI held responsibility for all aspects of marketing campaigns across all channels and lead generation for SaaS platform.
My notable contributions: ➢ Revitalized social media strategy and increased web traffic and lead generation by 60%.
➢ Decreased media spend by 27% while increasing media reach.
➢ Negotiated 20% discount on booth rental prices.
➢ Increased email open rate by 15%.
comScore Inc.Lead Panel Development Manager
Feb. 2014 - Jan. 2018I established the vision, strategy, and execution of loyalty program for LATAM recruitment. Oversaw recruitment and onboarding processes. Guided website redesign to improve responsiveness and mobile experience.
Key successes: ➢ Updated user experience and produced a 14% increase in landing page conversions.
➢ Achieved recruitment target in under one year.
EFVMarketing Director
Jun. 2013 - Feb. 2014Arlington, VAFocused on social media, blogger engagement, and loyalty programs to drive brand awareness. Managed marketing and advertising budgets and launched updated policies.
➢ Planned and implemented a loyalty program.
➢ Redesigned website and increased SEO ranking by 63%.
Boca Bearings CompanyMarketing Manager
Nov. 2010 - Jun. 2013Developed and carried out digital and social media strategies. Spearheaded outreach initiative and sponsored 230 bloggers. Refined newsletter program to outperform industry benchmarks for open rates.
➢ Revitalized digital strategies, SEO, remarketing, and product optimization to steer a 185% increase in eCommerce sales.
➢ Increased followers and brand interaction by 8300% in six months.
Dagmara Postelle Marketing Fractional CMO & Content Strategist
May. 2009Do you have the content blues? For many businesses, even if they have a marketing team, it’s incredibly challenging to consistently generate content and distribute that content to create market recognition and increase sales. I’ve worked with B2B and B2C businesses in different verticals. They all began to see growth when they dedicated resources to continuous content development. I help organizations: • Increase market presence, visibility and build a well-known brand • Increase monthly website traffic by 50-100%, drive demo requests • Increase in lead gen up to 134%
• Create collateral sales teams can use to showcase the solution and reduce sales cycle • Generate content that drives demand generation • Create co-marketing campaigns that drive partnerships and increase partnership visibility • Increase social media visibility with diversified types of posts My coaching is best suited if you’re looking to: Understand who to repurpose the content you already have Create a replicable system to promote your webinars, trade shows or case studies/white papers Create a monthly calendar that clearly outlines content type Create a marketing calendar that informs the entire organization of the upcoming campaigns Create a content schedule that hits all the sections of marketing funnel and much more. Schedule your discovery session today https://calendly.com/postelled/30min
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