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Work Background
Eklat Opticas Software Developer
Aug. 2024 - Nov. 2024Bogota, D.C., Capital District, ColombiaDesigned and implemented a tailored software solution for an optical business, focusing on improving operational efficiency and customer relationship management. Developed a custom CRM system to streamline client data management, track sales, and generate detailed reports. Integrated features to support order tracking, inventory management, and appointment scheduling. Utilized programming languages such as Python, SQL, and JavaScript, along with frameworks like Flask, to create a user-friendly, scalable, and secure platform. Delivered a solution that enhanced business workflows and improved customer satisfaction.
Brink’s IncDeveloper - Data Analyst
Jul. 2024ColombiaAs a Data Analyst and Developer, I spearheaded the integration of machine learning and artificial intelligence to revolutionize our data analysis capabilities, building bespoke tools that automated complex analytical tasks and uncovered actionable insights. This role began with a focused objective to enhance our data-driven decision-making processes, leading to the creation of predictive models and intelligent data processing pipelines. As the value and adaptability of these solutions became evident, my responsibilities expanded organically to address the technological needs of nearly every department across the company. This evolution transformed my position into a full-fledged internal developer, where I leveraged a versatile skill set in software development to design, build, and maintain a wide array of applications and systems that improved efficiency, streamlined workflows, and fostered innovation company wide.
Gulf OilEducational Consultant
Mar. 2024 - Dec. 2024Colombia, BogotáAs a strategic consultant, I directed a pivotal B2B marketing segmentation project to enhance market share and deepen customer intelligence. This engagement involved a multi-faceted analysis of the client's internal sales data, enriched with external firmographic and technographic information, to construct a robust, data-driven segmentation framework. By identifying and profiling distinct, high-opportunity customer segments based on factors like industry, company size, and technological maturity, we uncovered previously untapped market niches and critical purchasing drivers. The project culminated in a comprehensive go-to-market strategy, delivering tailored value propositions and targeted engagement playbooks for each segment, thereby equipping the sales and marketing teams with the actionable insights required to increase market penetration and establish a more knowledgeable, strategic position within the industry.
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