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Work Background
SCSPartner, Chief Strategy Officer
Nov. 2016Costa Mesa, California, United StatesSCS is a brand transformation agency. We use data science and creativity to help brands perform. SCS merged a media agency, a content studio, and a digital shop together to become an agency start-up with a new model: digital-first, data focused, and storytelling oriented. We went back to the integrated agency of the past, with the tech agile approach for the future. Formerly Schiefer Media, ChopShop Entertainment, Fuel, and Swarm. In April 2023, SCS was acquired by PopReach Corporation (TSXV:POPR OTCQX:POPRF), a global marketing solutions company featuring 450+ digital marketing & technology specialists in 13 countries. https://marcommnews.com/popreach-acquires-schiefer-chopshop-scs/ Accounts: Aaron's, Activision Blizzard, Amy’s Kitchen, Alcatel, Boost Mobile (Sprint), Borla, Brembo, Califia Farms, COX, Decked, Warner Bros. Discovery (discovery+, HGTV, DC, WB), Edelbrock, Paradise Spirits (El Tequileño), Falken Tire, Hershey's, John Wayne Airport, Mad Tasty, Me Undies, Miele, Mothers Polish, NASCAR, Netflix, NHRA, Nirvana Water Sciences, Nixon, OSDB, Oxigen Water, PowerBuilt Tools, Prestone, Purple, Spectrum Brands (Baldwin, Black+Decker, Remington, George Forman, Good ‘n' Fun, Pfister, Kwikset, OmegaOne, Marineland, Nature's Miracle, Wild Harvest), SYLVANIA, TCL (alcatel, BlackBerry, TCL), Too Faced Cosmetics, Vans, Vitamix, Visit Laguna Beach, West Coast University
ChopShopPrincipal, Chief Strategy Officer
Sep. 2016 - Nov. 2016Newport Beach, CAA creative agency and content production house. Accounts: Boost Mobile, Blizzard Entertainment, Vans
WeedmapsChief Marketing Officer
Nov. 2015 - May. 2016Irvine, California, United StatesThe world's first marijuana technology and media brand.
Fuel IndustriesChief Strategy Officer & Executive Creative Director
Sep. 2011 - Oct. 2015Culver City, CAA digital products and platforms agency for Generation Play. Accounts: Coca-Cola (Fanta, Coke), DC Comics (Batman, Superfriends, DC SuperHero Girls), Disney Lucasfilm (Star Wars), Geox, Justice, Mattel (Barbie, Hot Wheels), McDonald's (Happy Meal), Microsoft, National Geographic, NASCAR, NFL, Nickelodeon, Starz (Da Vinci's Demons), Tillys, Warner Bros. (Looney Tunes, Scooby-Doo, Tom & Jerry)
Blue North CrateExecutive Creative Director, Digital & Advertising
Jan. 2011 - Aug. 2012Irvine, CAA non-profit agency helping social good organizations with micro and mid donor fundraising campaigns. Accounts: Save the Children, World Vision, United Way
GlitterationFounder & Executive Creative Director
Jan. 2009 - Aug. 2013Accounts: Ancestry.com, Coty (Vera Wang Princess, Nautica), Master Lock (dudley), Mattel, Proximo Spirits (Three Olives Vodka), RIM (BlackBerry), SPC Card
YouthographyVP, Marketing Strategy
Dec. 2003 - Jan. 2009A youth marketing agency in advertising and promotions for brands targeting 13 – 29 year olds. Accounts: adidas, Alliance Atlantis (Lunar Jim, BBCK), Bell (Solo Mobile), BlackBerry, BiC, BMO Bank of Montreal, Cadbury (Bubblicious), Desjardins, Durex, Fujifilm, GM, Government of Ontario (stupid.ca), Hershey (Oh Henry!, Reese), Mattel (Polly Pockets, Hot Wheels, Tyco, Apples to Apples, Pictionary, Snorta!), Master Lock (dudley), Microsoft (Office, Zune), MINI, Nokia, Ontario Colleges, Pony, Procter & Gamble (Gillette Venus, Herbal Essences, Always), PUMA, SPC Card, Technical Standards & Safety Authority, Ubisoft (Assassin's Creed, Tom Clancy, and1 Basketball), Fido, Guess?, Coty (Calvin Klein Man, Kate Moss Fragrance), Rockstar Hotel
MASEV CommunicationsVP, Client Services
Oct. 2002 - Nov. 2003A brand activation experiential agency. Music Action Sports EVents Accounts: Coors Light, Best Buy, Nokia, Quadrant Cosmetics (fcuk Fragrance), JTI (Export 'A')
JWA GroupCreative Studio Manager to Creative Director
Jan. 1996 - Sep. 2002Accounts: 3M, Air Canada Jazz, Cadbury Trebor Allan, Energizer, Heinz, Maple Leaf Foods
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