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Work Background
TypologyUS Influencer & Partnerships Manager
Dec. 2023Paris, Île-de-France, FranceResponsible for building, strategizing, managing, & executing across Influencer Marketing and Affiliate Marketing programs to drive growth for the US market.
• Identifies and recruits relevant influencers & affiliates across various platforms to build a diverse and impactful network
• Establishes and maintains strong relationships with influencers & affiliates, negotiating collaborations, and ensuring alignment with brand values and campaign goals
• Coordinates paid influencer campaigns, from ideation to execution, to drive engagement, reach, and conversions
• Monitors and analyzes the performance of paid influencer campaigns, using data-driven insights to optimize strategies and maximize ROI
• Support organic influencer and PR program with regular organic communication and gifting
Alpha-HGlobal Influencer and Partnerships Coordinator
Nov. 2022 - Aug. 2023Melbourne, Victoria, AustraliaAs Global Influencer and Partnerships Coordinator, I coordinate all aspects of paid and organic influencer relations and outreach activities, which include personalised gifting, negotiating contracts, events planning and reporting on analytics. In addition, I lead the development and execution of Alpha-H’s commercialised influencer program, which involves a full promotional strategy for affiliates and commission payouts. Across my work within the Alpha-H influencer space, facilitating and nurturing relationships is at the forefront, along with strategising new opportunities to enhance the influencer marketing strategy.
Alpha-HCommunity Coordinator
Jul. 2022 - Nov. 2022Melbourne, Victoria, Australia
Alpha-HCustomer Care Advisor
Jun. 2021 - Jul. 2022Melbourne, Victoria, Australia
Cold OnesBrand and Partnerships Manager
Aug. 2020 - Mar. 2021Melbourne, Victoria, AustraliaCold Ones Youtube Channel - Management of all partnerships and collaborations from concept through to execution.
- Identification of new opportunities within the social media space.
- Development of plans, briefs and objectives to take projects from idea to implementation.
- Executing brand partnerships and collaborations
Cold OnesPersonal Assistant
Feb. 2020 - Mar. 2021Melbourne, Victoria, AustraliaPersonal and production assistant to the Cold Ones Youtube Channel and related influencers. - On-site production assistant and preparation for filming
- Managing calendars and organising meetings and appointments
- Booking and arranging travel, transport and accommodation
- Organising and managing events - Liaising with staff, clients and guests
- Completing tasks to support manager and ensure successful conduction of filming and video production
- Purchasing and organising any props & equipment required for filming
- Assisting manager and parties with daily and personal tasks when required
ettitudeCustomer Experience Coordinator
Oct. 2019 - May. 2020Melbourne, Australia
Laura Cruse DesignsFounder & Creative Director
May. 2019Melbourne, AustraliaFounder and Creative Designer of Laura Cruse Designs, offering digital art and illustrations, custom prints, branding, and design. While specialising in product illustrations for beauty companies,I am versatile in style and work. Previous collaborations have included work for Clinique Australia, Dermalogica, MAC Cosmetics, Benefit Cosmetics, Bangn Body, Baja Bae, Lanolips and more.
Australian GlowSocial Media Marketing Manager
Apr. 2019 - May. 2019Melbourne, Australia
frank bodyPR & Influencer Marketing
Oct. 2018 - Dec. 2018Melbourne, AustraliaAs an intern for Frank Body, I have assisted both the influencer relations manager and head of PR in a number of activities including influencer outreach and management of communication over a number of social media channels. Additionally, I assisted with PR send-outs, monitoring of press coverage, creating briefs for talent and collation of feedback reports.
SupernovaInfluencer Marketing - Sand & Sky
Jul. 2018 - Oct. 2018Melbourne, AustraliaResponsible for influencer outreach, PR sendouts and facilitating and maintaining a strong relationship between influencers and consumers over a number of different platforms - Use of Tribe, Octoly, email, and social media accounts for influencer outreach and communication with influencers
- Packaging and distribution of PR sendouts
- Tracking and monitoring content status of PR, along with ROIs and engagement of posts
- Creating briefs for influencers and talent and associated campaigns
The Salvation ArmyVolunteer
Sep. 2016 - Oct. 2016Devonport, Tasmania Volunteered for an organisation known as "Gran's Van" to cook and distribute food for the homeless and those experiencing hardship through the period of time it was ran by the Salvation Army in Devonport, Tasmania.
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