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Work Background
GolinSVP, Executive Director
Mar. 2022San Francisco, California, United States
GolinVP, Director
May. 2018 - Mar. 2022San Francisco Bay Area
DKCVice President
Dec. 2015 - May. 2018Greater Los Angeles Area● Manage ten client account teams across five regional offices within the hospitality and real estate divisions, representing a total annual retainer of $1,000,000.
● Spearhead client initiatives including leadership positioning, the opening of three new hotels, ongoing media relations, digital influencer partnerships and event production and management on behalf of mid-market to luxury hotel brands.
● Leads new business proposal development and presentation, completed eighteen new business proposals (with 39% win rate) for December 2015-December 2016, including winning the account as AOR for Princess Cruises (North America)
Murphy O'Brien Public RelationsAccount Supervisor
Feb. 2014 - Dec. 2015Greater Los Angeles AreaKey agency manager, responsible for effectively balancing seven to eight accounts while supervising junior team members and reporting to upper management. Major responsibilities included developing strategy and creative campaign suggestions, pitching and securing media results for all clients, connecting with key client contacts, mentoring junior team members and participating in new business development.
Account Supervisor- Responsible for supporting and leading effective public relations programs ● Led eight luxury travel and real estate clients, representing an annual retainer of $912,000 for clients including The Peninsula Hotels, Auberge Resorts, Howard Hughes Corporation and The St. Regis Bal Harbour.
● Executed national annual media roadshows across four cities with total of 96 media in 2015.
● Secured multiple pieces of media coverage that led to direct sales of real estate for clients.
● Mentored five junior team members and contributed to new business development including winning of $480,000 in 2015.
Murphy O'BrienSenior Account Executive
Aug. 2011 - Feb. 2014Supported luxury hotel and real estate development clients across seven accounts including The Peninsula Hotels, Auberge du Soleil, Constellation Residences at Northstar, Toscana Country Club, and more, providing media relations, creative ideas, strategic branding and partnership opportunities and social media management.
• Curated tailored media lists and wrote crafted media pitches to drive client business goals • Prepared client presentations, proposals, monthly reports and maintained daily clip news monitoring and clippings • Wrote client press materials including press releases, fact sheets, executive bios, interview talking points, media briefings and website copy
• Developed creative programming, packages and promotions to drive client business
Team OneAccount Coordinator, Public Relations
May. 2010 - Aug. 2011Supported larger Lexus Lifestyle PR/Marketing team with media relations, media monitoring, project management and administrative support.
● Monitored and implemented client coverage and programs for CT200h and LFA new product launches, including full execution of $80,000 multi-market initiative LA and New York ride and drive events for top lifestyle and auto editors, resulting in national feature coverage with millions of media impressions. ● Managed $300,000 annual PR budget to achieve media goals on behalf of client. ● Hosted top tier media at events including USGA U.S. Open (2010 and 2011).
LEWIS PRIntern
May. 2009 - Aug. 2009
JCCSFMaccabi Games- Marketing Intern
May. 2009 - Aug. 2009
Hallmark EntertainmentNetwork Publicity Intern
Jun. 2008 - Aug. 2008
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