Melissa Stefani-Bolin

Digital, Marketing and Business Transformation Leader @Creosote Media

Digital Ads Manager🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner💼 C-level ExecutiveMarketing DirectorMarketing Analytics ManagerCMO🧨 Consulting✨ Business OwnerProduct ManagerBrand Marketing Manager

Melissa boasts over twenty years of dynamic experience in brand development, marketing, and business transformation. At her previous company, she catapulted revenue from $1.6B to $2.2B in just under four years. Renowned for forging strategic partnerships and unlocking new markets, her innovative campaigns have skyrocketed brand awareness and loyalty. A maestro of digital transformation and a passion for data and analytics, Melissa's advanced systems have revolutionized customer retention and engagement. With a proven track record and visionary leadership, she continually drives explosive growth and long-term value for every organization she leads.

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Work Background

Creosote MediaDigital, Marketing and Media Consultant

Sep. 2017Joshua Tree, California, United StatesCatalyzed client success through leadership in cross-functional teams, focusing on innovative brand, demand, performance, content, digital marketing, and media strategies. Championed omnichannel marketing, prototype development, and user experience enhancements, rooted in analytical rigor and a scientific approach. Led the design and execution of comprehensive research and user testing to forge effective product strategies and market entry plans. Specialized in sectors such as CPG, hospitality, finance, and retail, driving client projects to achieve high-value, integrity-based outcomes. Engineered sustained brand and performance strategies for high-profile clients like American Express and Marriott Bonvoy, maintaining strategic partnerships through consistent success. Pioneered a strategic approach that maintained the relevance of the American Express Bonvoy Brilliant card in the market, demonstrating enduring strategic efficacy. Revitalized CPG brands during the pandemic by updating their brand, marketing and media strategies, instituted DTC e-commerce models, and expanded digital media channels, resulting collectively in a 50%-200% increases in brand lift, 5-10x surges in engagement, and a 15%-250% sales increases. Advanced client metrics with strategies leading to recognized improvements in brand growth and customer engagement across multiple market categories. Directed a transformative initiative that solidified the market presence of esteemed partners, utilizing evidence-based frameworks to optimize marketing efforts.

EIGHTHNOTECo-Founder

Oct. 2020Joshua Tree, California, United StatesBuilt Eighthnote from concept to launch, revolutionizing wellness management by fusing intuitive design with biometric tracking, empowering users to personalize their health journey. Pioneered advanced analytical frameworks that align qualitative experiences with biometric insights, delivering cutting-edge strategies for personalized wellness.

BlulabManaging Director

Jan. 2021 - Jun. 2024Joshua Tree, California, United StatesOrchestrated transformational brand development, go-to-market (GTM) strategies, and digital marketing campaigns, empowering C-Suite executives across healthcare, technology, and finance sectors to achieve robust, double digit growth. Spearheaded strategic digital strategy and marketing initiatives that redefined brand perception, user engagement and optimized ROI, establishing a legacy of cross-sector success.

Batch 64Head of Strategic Growth & Business Development, Batch 64, Cultivation Solutions

Mar. 2019 - Oct. 2020Denver, Colorado, United StatesAchieved a 25% revenue surge through a cohesive Account-Based Marketing strategy, driving ambitious OKRs and optimizing lead generation. Guided stakeholders through a revamped business model that harnessed market analytics, enhancing customer experience and brand positioning. Revamped the supply chain during a global pandemic, ensuring uninterrupted client success and operational excellence.

NextGenPurposeManaging Director - Experience & Innovation

Dec. 2018 - Jun. 2020San Francisco Bay AreaOversaw brand and UX by enhancing the culinary brand and improving member experiences with creative design and interaction strategies. Developed and fortified strategic partnerships, setting up effective communication protocols to drive growth. Managed digital communications, overseeing website, social media, and marketing channels to boost engagement and expand reach. Designed and developed the NextGenChef app.

Dadascope CommunicationsBusiness Development & Integrated Marketing Manager

Jan. 2019 - Aug. 2019Berkeley, CA Working alongside senior client leadership, I developed and executed integrated communications strategies that amplify brand presence across earned, owned, and paid media, effectively managing communications and nurturing relationships with potential business development opportunities. My role involved identifying new business prospects and clients, generating marketing and media strategies then ensuring a seamless integration of digital marketing and media campaigns that align with our overall communications and media strategy.

Cog1Managing Director

Aug. 2015 - Oct. 2018San Francisco, CALed global teams in creating data-driven marketing strategies, managing entire product lifecycles to ensure brand elevation for international clients. Delivered measurable growth via strategic partnerships, positioning clients like Allianz, The Marines and Workday for market leadership through innovative advertising, co-creation initiatives and digital campaigns. Clients Include: Renaissance/Star Learning, The Marines, Siemens, Allianz, Workday, Launch Forth

Kitty Andrews MillineryCEO, Creative Director

Sep. 2008 - Jul. 2015New York, NYPropelled brand visibility by expanding into global markets, securing placements in Vogue and fostering collaborations with luxury brands like Bergdorf Goodman. Streamlined operations through meticulous P&L management, while leading international teams in developing high-quality products for celebrities and bespoke markets.

Goldman SachsSenior Analyst

Apr. 2004 - Aug. 2008San Francisco, CAExpanded the Private Wealth Management account team from 1 to 50, refining asset allocation and optimizing service quality for five U.S. locations. Pioneered the launch of PWM’s first digital platform, significantly improving operational efficiency and positioning the team as a leader in client excellence.

kate spadeAssistant General Manager/Operations Manager

Feb. 2002 - Jan. 2004San Francisco, CA• Managed Grant Avenue store with ten employees and over $1 million in annual sales, controlling over $2 million in inventory • Served as the central contact for all client service and employee management, recruitment, training, and inspiration • Improved sales and efficiency, providing creative solutions for store-level and corporate-level sales management • Consulted on new website development, strategy & execution of multi-million dollar eCommerce & digital retail presence • Communicated business trends in daily, weekly, and monthly reports to corporate offices and store employees • Collaborated with central corporate teams to create promotional strategies and merchandise plans, coordinating their execution • Visually merchandised boutique floor & windows; worked with central corporate teams on standard visual plans and schematics • Coordinated semi-annual store inventory maintaining a less than 0.5% gap

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