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Work Background
Conklin MediaDirector of Strategy
Aug. 2021Lancaster, Pennsylvania, United StatesI build the plans that build businesses. We help 7- and 8-figure businesses make sense of their marketing by giving them a step-by-step business growth blueprint. That means there's no more confusion about what to do next, and you finally have clarity on exactly what to do to scale your company to the next level.
Conklin MediaHost - Business Growth Strategies Podcast
Aug. 2021Lancaster, Pennsylvania, United StatesWe break down exactly how businesses in nearly any industry can use cutting-edge digital marketing tactics and timeless marketing principles to grow profitably.
GuidePost MarketingOwner
Aug. 2019 - Aug. 2021Greater Atlanta Area
StoryBrandStoryBrand Certified Guide + Copywriter
Jul. 2019Most businesses waste a tremendous amount of time and money on their marketing. They put their efforts into beautiful design, automated responders, and throw cash at Facebook or Google for distribution. But they neglect the thing that actually makes people buy: the words they use to sell their products and services. Your customers, like every person on the planet, are looking for things that will help them live a better life. To survive and thrive. When your messaging isn't explicitly clear about how your business helps them do that, they aren't paying attention. They're tuning you out so they can find those opportunities. Your unclear messaging is making them work too hard to see how you matter in their life. And when you talk about yourself and how great YOU are, you're misusing one of the most valuable and effective communication tools on the planet - story. Because you're positioning yourself as the hero in the story, when your customer should be the hero. Your job is to guide them - to show them you understand them and you have all the tools to help them get what they want. Your job is to give them a clear plan and clearly tell them what to do next so they can overcome their problems, avoid the failure that's waiting for them if they don't do business with you, and, ultimately, win. I help businesses of all sizes create the marketing material that does that for them. Email campaigns, social media content, website copy - it all has to point to your customer and what you can do for them. Schedule a call with me today and let's get your messaging clear.
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