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Work Background
ZepeelCo-founder & Chief Marketing Officer
Jan. 2022Toronto, Ontario, CanadaI lead the marketing efforts for the world's first ALL video dating app, driving growth and engagement in the competitive online dating landscape. In this role, I oversee all aspects of marketing strategy, execution, and optimization to achieve our company's ambitious goals.
ANM.digital - Web Design & Digital MarketingFounder
Aug. 2017Toronto, Canada AreaAs the Founder and Director of ANM.digital, I lead a passionate team in delivering innovative web design and digital marketing solutions that empower businesses to thrive in the digital landscape. From inception to execution, I am dedicated to driving growth, fostering creativity, and exceeding client expectations.
Accelerated ConnectionsMarketing Director
Aug. 2016 - Sep. 2018Toronto, Canada AreaI orchestrated strategic marketing initiatives to propel our offerings in colocation services, hosting, and VoIP solutions for enterprise clients. Leading a dynamic team, I crafted and executed comprehensive marketing strategies tailored to the unique needs of our B2B clientele. Leveraging a deep understanding of the IT infrastructure landscape, I drove brand awareness, lead generation, and client engagement through targeted campaigns, compelling content, and strategic partnerships. By showcasing the reliability, scalability, and cost-effectiveness of our solutions, I positioned Accelerated Connection Inc. as the preferred choice for businesses seeking secure, high-performance technology infrastructure. Through data-driven insights and continuous optimization, I ensured our marketing efforts delivered measurable results and drive business growth in a competitive market.
QuickTapSurveyDirector of Marketing
Dec. 2015 - Aug. 2016Toronto, Canada AreaDirect digital marketing, product marketing, communications, promotional events, company web site, and advertising. Develop and implement KPIs for marketing team. Control advertising budget and ROI. Manage direct reports. Report to President & CEO. Spearhead special events: conceived and executed a plan to bring all agencies out sourced work in-house. Updated and redesigned company website. Managed press coverage, marketing strategy, and special promotional activities for new product launches.
Avid Life Media/Ashley MadisonDirector of SEO & Digital Marketing Strategy
Sep. 2011 - Nov. 2015Toronto, Canada AreaDeveloped digital marketing strategies while working in conjunction with international country managers for 5 web properties including AshleyMadison.com in 53 markets. Implemented new digital strategies and processes to achieve company revenue goals for each market
Lakehead UniversityTechnical Support Analyst
Sep. 2008 - May. 2011Thunder Bay, ONDiagnose, troubleshoot and resolve a range of software, hardware and connectivity issues throughout campus. Excel in asking probing questions and researching, analyzing and rectifying problems experienced by faculty staff.
MicroAgeProject Manager
Jun. 2007 - Sep. 2008Thunder Bay, ONRecruited by Lundin Mining to provide project management over large-scale, top-priority and complex internal project management software. Managed a team of 5 in-house employees and 25 developers overseas.
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