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Work Background
Senior Consultant, Modern Work Management
IBM iXSenior Consultant, Modern Work Management
May. 2022Fort Lauderdale, Florida, United States
System Administrator | Workfront
Navy Federal Credit UnionSystem Administrator | Workfront
Dec. 2021 - May. 2022
Communications
McKinsey & CompanyCommunications
Jun. 2019 - Dec. 2021
Senior Consultant | Workfront
LeapPointSenior Consultant | Workfront
Feb. 2016 - Jun. 2019Miami/Fort Lauderdale AreaI helped Marketing and Creative Services teams at Fortune 500 companies with their digital transformations, specifically the design and configuration of Workfront, a leading SaaS OSR (operational system of record). Workfront manages creative and marketing work through the entire lifecycle, from initial request to delivery, providing integrated collaboration and visibility throughout. I worked with teams to provide a customized design and implementation of the software - handling project management, change management and training.
Senior Manager, Content Marketing
Ryder System, Inc.Senior Manager, Content Marketing
Mar. 2014 - Feb. 2016Miami/Fort Lauderdale Area- Designed, project managed and executed compelling content to support integrated, go-to-market plans, email nurture campaigns, marketing collateral, print and digital advertising - Led the selection and implementation of Adobe Workfront, co-designed the system and became the System Administrator for the Marketing Department. Trained new users and oversaw platform development.
Director, International Public Relations
Royal Caribbean Cruises Ltd.Director, International Public Relations
Oct. 2010 - Dec. 2012Weybridge, EnglandProvided strategy PR direction and supervised 11 international corporate markets to develop and execute global public relations, marketing and event programs to raise awareness and drive revenue. Promoted, safeguarded and enhanced the corporate brand image to ensure an internationally positive, consistent and accurate presentation of Royal Caribbean Cruises Ltd. and its brands in media outlets. Worked with the Miami-based corporate team on leading international crisis PR efforts and counseling overseas markets during crisis situations - including the Costa Concordia incident.
Associate Director, First Choice Americas
Deutsche Post World NetAssociate Director, First Choice Americas
Aug. 2008 - Mar. 2009Managed regional marketing and communications to support Deutsche Post World Net’s First Choice program - an organizational development program leveraging employee engagement, performance reporting and advanced business process improvement methodologies including Lean, Six Sigma to achieve sustainable increases in customer satisfaction.
Manager, Corporate Communications
DHL ExpressManager, Corporate Communications
Aug. 2005 - Aug. 2008Provided a vast range of internal and external communications support, including crisis communications and executive communications assistance during the highly-publicized U.S. network restructure. DPWN's decision to exit the U.S. domestic business included massive layoffs and a total reorganization of the business and its operations. Co-produced leadership meetings including the project management of theme development, staging, video production, logistics, and presentations. Wrote and edited content for print and online employee publications, and supported internal communications campaigns for DHL's Major League Baseball sponsorship program.
Marketing Communications Leader
Arthur AndersenMarketing Communications Leader
Jan. 1998 - Dec. 2002Member of the core Crisis Communications team in Washington D.C. during January & February 2002 that responded to and managed the ‘Enron Crisis’. Worked daily with the Global Executive Team to communicate highly sensitive management issues to various stakeholders. Produced emergency presentations to clients on Enron-related matters, collaborated with internal teams to respond to press enquiries. Prior to ‘Enron Scandal’, provided strategic and tactical leadership to proposal teams on major global key account competitive proposal efforts within North America.
Business Reporter
Dow JonesBusiness Reporter
Jan. 1996 - May. 1998Financial reporter specializing in UK commercial banking sector. Interviewed Chairmen and CEOs of FTSE-100 banks and developed relationships with industry analysts and other experts. Wrote in-depth features on industry trends and C-level profiles as well as intraday stock market commentaries and spot news - stories appeared regularly in the U.S., European and Asian editions of The Wall Street Journal. Lead reporter covering the UK building societies and insurance sectors. Responsible for all banking and insurance related news events and stories, including press briefings and European conferences.

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Process Optimization and Work Management Expertise
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