Takeda OncologyAssociate Director, US Marketing
Oct. 2015 - Apr. 2017Cambridge, Massachusetts, United StatesDuring my time at Takeda Oncology, I cultivated influential key opinion leader relationships to define marketing strategies and drive thought leadership. I shaped regional brand plans for newly launched oral oncolytics and tailored global strategies to meet local market needs, ensuring effective brand adoption. Notable achievements include starting the first-ever video ad for a newly launched oral oncolytic, resulting in a 5% increase in website traffic. I surpassed campaign targets by 8%, activating 1,200 customers out of 4,300 targeted, and propelling a 12% boost in sales. Additionally, I established a partnership with Florida Cancer Specialists, generating a 12% surge in prescriptions and $5M in revenue growth. I also created a pioneering advertorial with Florida Cancer Specialists and ION Group Purchasing Organization, reaching 50K healthcare professionals and raising brand awareness by 15%. Furthermore, I co-developed programs such as a visiting faculty program, the voice of the customer program training, and cultural perspectives in oncology program, enhancing customer satisfaction by 30%, product adoption by 20%, and cultural understanding by 18%. Lastly, I streamlined congress expansion and promotion through ION Group Purchasing Organization, resulting in increased attendance by 30% and sales leads by 25%.