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Work Background
AlkermesAssociate Director, Market Access, Strategy and Marketing
Aug. 2020Waltham, Massachusetts, United StatesAt Alkermes, I formulated comprehensive marketing plans to drive business growth and brand expansion. I designed innovative marketing tools and resources to enhance campaign efficacy and fostered strategic vendor and agency partnerships to ensure seamless project execution, delivering high-quality results. My key achievements include achieving an activation rate of 22% from marketing campaigns, exceeding targets by 10% and stimulating business growth. I optimized the pharmacist outreach campaign process by 25% through the addition of digital capabilities such as SEO and Geo-fencing. Additionally, I managed a budget with a variance of less than 5%, ensuring cost-effectiveness and fiscal responsibility with a total budget of $5M. I also initiated the deployment of the first-ever value proposition tool for a newly launched oral antipsychotic, resulting in amplified product positioning by 10%. Furthermore, I secured approval to integrate real-world evidence into the value proposition and commercial resources, supporting fact-based decision-making with a 10% uplift in market share.
USHEALTH GroupSales Innovator and Brand Strategist
Apr. 2017 - Aug. 2020Orlando, Florida AreaAs a Market Development Consultant at USHEALTH Group, I spearheaded sales growth initiatives for a health insurer, navigating a dynamic market landscape to capitalize on new business opportunities. I assessed, refined, and augmented sales excellence programs, elevating sales team capabilities to fuel revenue growth and market competitiveness. My key achievements include realizing a 20% boost in sales and revenue growth in 2018 by extending the U.S. Health pipeline and securing partnerships. I acquired three new partnerships valued at $450K and attained a 96% partner satisfaction rate by devising strategic prioritization and business model development plans for high-value partnerships.
Takeda OncologyAssociate Director, US Marketing
Oct. 2015 - Apr. 2017Cambridge, Massachusetts, United StatesDuring my time at Takeda Oncology, I cultivated influential key opinion leader relationships to define marketing strategies and drive thought leadership. I shaped regional brand plans for newly launched oral oncolytics and tailored global strategies to meet local market needs, ensuring effective brand adoption. Notable achievements include starting the first-ever video ad for a newly launched oral oncolytic, resulting in a 5% increase in website traffic. I surpassed campaign targets by 8%, activating 1,200 customers out of 4,300 targeted, and propelling a 12% boost in sales. Additionally, I established a partnership with Florida Cancer Specialists, generating a 12% surge in prescriptions and $5M in revenue growth. I also created a pioneering advertorial with Florida Cancer Specialists and ION Group Purchasing Organization, reaching 50K healthcare professionals and raising brand awareness by 15%. Furthermore, I co-developed programs such as a visiting faculty program, the voice of the customer program training, and cultural perspectives in oncology program, enhancing customer satisfaction by 30%, product adoption by 20%, and cultural understanding by 18%. Lastly, I streamlined congress expansion and promotion through ION Group Purchasing Organization, resulting in increased attendance by 30% and sales leads by 25%.
Prime TherapeuticsSpecialty Account Manager
Dec. 2013 - Oct. 2015Orlando, Florida AreaAs a Specialty Account Manager at Prime Therapeutics, I directed specialty pharmacy market extension, surpassing revenue and volume targets by forging strategic partnerships with key specialists in Oncology, Hematology, Gastro, and Rheum. I demonstrated exceptional territory leadership, generating five new business opportunities, yielding $2.5M in new revenue and a 35% expansion in market share. Additionally, I offered actionable market insights, leading to a 20% uplift in sales effectiveness and a 15% reduction in sales cycle time.
Novo NordiskSr. Area Marketing Manager
Oct. 2010 - Dec. 2013Princeton, New Jersey, United StatesAt Novo Nordisk, I was recruited to lead an institutional account team with overarching accountability for driving the development of health system-specific assets for the newly created US sales division of this established biopharmaceutical leader. I provided business support and strategic market planning and execution by leading the development and customization of marketing strategies for sales teams in the Northwest, New England, and Northern Plains areas. I served as a hybrid marketing expert, acting as an area marketing liaison with sales to ensure that area marketing strategies and tactics were aligned nationally and customized based on business trends within a sales area in accordance with the Commercial Model (CM). I coordinated home office marketing by identifying ways to tailor national marketing initiatives at an area level based on local and customer needs for all diabetes products.
Express ScriptsSr. Account Director, Specialty Direct
Jan. 2010 - Oct. 2010Orlando, FloridaI was selected to secure and develop Managed Markets payer relationships in the intensely competitive Specialty Pharmacy marketplace with the industry-leading PBM, Express Scripts. I provided consultative support to plan sponsors through benefit design recommendations and clinical expertise, while being primarily accountable for the growth of Express Scripts' specialty pharmacy gross margin and membership base. I effectively managed and strengthened strategic client relationships to ensure all satisfaction levels were met. I aggressively pursued client renewals, upsells, and expansion opportunities to meet client retention goals and predetermined sales and budget targets. Additionally, I was responsible for developing client-specific strategic plans, delivering quarterly and annual review plan performance, and serving as an account strategist both internally and externally.
Access MediQuipSales Director
May. 2006 - Sep. 2009I was recruited to secure and develop Managed Markets payer relationships, establishing our VC startup as a Device Benefit Management leader in the increasingly competitive device channel. During my tenure, I was honored to receive the award for the Highest Contracted Sales Percentage in 2008 and was ranked as the #1 Director out of five in the same year. I successfully increased the overall contracted sales percentage by 25% in 2008.
Novo NordiskSenior Account Executive
Mar. 2003 - May. 2008Chicago, Illinois, United StatesI joined Novo Nordisk to develop and secure Managed Markets payer relationships, advancing the US commercialization of flagship brands for the global biopharmaceutical leader. I was proud to be ranked as the #1 Account Executive in 2008 out of six. I increased overall formulary coverage in my region to 98%, compared to the national average of 70%, and achieved the first-ever preferred formulary coverage for our flagship brands on the City of Chicago PDL. Additionally, I was the first Account Executive selected to complete an Executive Marketing rotation in the Home Office.
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