Joshua Jensen

Engineering Coach @Apothix Digital

United States🔥 Startup Founder✔️ ITBusiness Owner💼 C-level ExecutiveLife CoachingCTO🧑‍🔬 Engineer🧨 ConsultingBackend DeveloperFounderFrontend Developer✨ Business OwneriOS DeveloperComputer engineerAndroid Developer

I'm Josh Jensen, an empathetic engineering leader and 3x founder with over a decade of experience driving technical strategy and delivering transformative solutions. As an expert in React, React Native, TypeScript, and AWS, I have a proven track record of architecting scalable platforms and optimizing development processes. My unique ability to see solutions others miss allows me to unlock untapped potential in both individuals and teams. I combine technical excellence with empathetic leadership, fostering a culture of innovation and purpose-driven engineering. Whether you need to revitalize your engineering team or build a cutting-edge React application, my coaching and development services will help you craft experiences that resonate deeply, merging creativity with excellence to foster a world where delight meets purpose.

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Work Background

ApothixFounder

Nov. 2023Watertown, New York, United StatesApothix is dedicated to transforming industries through innovative technology solutions. As the Founder & CEO, I have led the engineering efforts for several groundbreaking projects, including GET REPS and other digital initiatives. • Mission: Transform industries through innovative technology solutions. • Industry Focus: Technology, Sports (Lacrosse), Digital Solutions. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Leadership and Project Ownership: Spearheaded the development of the GET REPS mobile application, integrating cutting-edge React Native best practices, Bluetooth capabilities, and the powerful infrastructure of AWS. • Platform Architecture: Designed and built a highly scalable platform architecture for GET REPS, ensuring it can handle explosive growth without technological limitations. • Technological Innovation: Led the creation of AppURL, a platform built with scalability at its core, designed to manage costs effectively while supporting hundreds of millions of users. • Product Development: Developed Blurpop, a powerful micro-transaction engine that provides a unique digital video experience, leveraging the latest web technologies and AI to cater to the next wave of influencers. • Skills Utilized: Leadership, architecture, React Native, Typescript, Clean Code, AI, Technical Direction, Project ownership, end-to-end development. 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: • GET REPS Project: Developed a world-class mobile application poised to disrupt the Lacrosse industry with its innovative Smart Lacrosse Ball technology. • AppURL Project: Engineered a platform designed for massive scalability and cost efficiency, reaching hundreds of millions of users. • Blurpop Project: Created a one-of-a-kind digital video experience powered by advanced web technologies and AI, strategically aligned for influencers.

Pixel FlavorOwner

Sep. 2010 - Nov. 2023Syracuse, New York AreaPixel Flavor, now rebranded as Apothix Digital, collaborates with companies of all sizes, providing tailored digital solutions from concept to execution. Our expertise spans from helping startups build their entire tech stack to assisting large enterprises with tactical execution. • Mission: Delivering innovative, scalable, and efficient digital solutions to clients across various industries. • Industry Focus: Financial Services, Telecommunications, Sports Technology, and Digital Solutions. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Versatile Client Engagement: Worked with startups and large enterprises to deliver customized digital solutions, ensuring each project meets specific business needs and goals. • Major Financial Institution Project: Delivered a critical application allowing customers to access their retirement information seamlessly. Utilized the latest cross-platform technologies to reduce maintenance and development costs while integrating with legacy data systems. • Telecom Industry Project: Developed a mission-critical application providing real-time support and system status updates to customers. Integrated push notifications for fast response times, enhancing customer satisfaction. • Sports Technology Project: Built a state-of-the-art mobile application for a smart lacrosse ball, leveraging Bluetooth Low Energy and a robust infrastructure. This application is positioned to disrupt the lacrosse and sports industries. • Community Involvement: Active member of the Titanium and React communities. Delivered talks at conferences and contributed to numerous open-source projects, including writing API adapters for AppURL and ClickSend. • Skills Utilized: Thought Leadership, Architecture, Best Practices, Performance Optimization, React, React Native, Postgres, Hasura, Typescript, AI, MongoDB, JavaScript.

Boom EntertainmentDirector of Engineering - Sports

Jan. 2023 - Oct. 2023Promoted to Director of Front-End Engineering in the Sports division, overseeing high-value integrations and pioneering technological advancements in sports betting. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Sports Division Leadership: Led high-value, high-visibility integrations of Boom’s proprietary betting platform into partner applications, consistently delivered ahead of schedule. • Implementation of New Back Office System: Implemented a new back office system, resulting in significant cost savings per year. • A/B Testing Solution: Developed proof-of-concept implementations for A/B testing to drive metric-based decision-making. • Performance Improvements: Decreased time-to-market for new features, reduced engineering costs, and increased application reliability by implementing robust engineering standards and best practices. • Team Building and Mentorship: Built and managed efficient engineering teams, ensuring high-quality deliverables. Provided mentorship and fostered a culture of continuous improvement. • Cross-functional Collaboration: Collaborated closely with product, design, and marketing teams to align engineering efforts with business objectives. • Innovation and Recognition: Introduced innovative solutions, helping to position the company as a leader in sports betting. Commended by the CTO for "consistently delivering complex projects with ease." Skills Utilized: React Native, Typescript, GraphQL, JIRA, JavaScript, Python, GitHub, Google Cloud. 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: • Architectural Best Practices: Streamlined division of labor and architectural practices, significantly cutting development time and delivering anticipated features early.

Boom EntertainmentDirector Of Engineering - Free-to-play

Apr. 2022 - Jan. 2023RemoteBoom Entertainment, specializing in sports betting, free-to-play, and casino games, aims to deliver top-tier user experiences while pushing the boundaries of sports betting technology. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Leadership in Free-To-Play Vertical: Directed engineering for internal and external client applications, including large brands, professional sports teams, and startups. Created and maintained games under each brand to efficiently acquire and retain millions of gaming-inclined users. • Bedrock UI Framework: Developed Bedrock, a reusable UI framework, to streamline and unify front-end architecture, expediting game rollouts. • Cost Reduction and Efficiency: Achieved significant reductions in development costs and improved operational efficiency by standardizing engineering practices and tools. • Enhanced User Experience: Improved user engagement and retention by integrating advanced analytics and user feedback into the game development process. • Intuitive Game Design and Mechanics: Developed games with intuitive design and engaging mechanics. • Multimedia and Licensed Content: Integrated multimedia and licensed content to increase digital engagement and viewership. • Sophisticated Analytics and Reporting: Implemented sophisticated user-level analytics and reporting to drive data-driven decision-making. • Integrated Affiliate Marketing: Integrated affiliate marketing systems that generated significant revenue for sports betting partners. • Technical Leadership: Provided technical direction and mentorship to the engineering team, fostering a culture of continuous improvement and innovation. • Team Building: Built and managed efficient engineering teams, ensuring high-quality deliverables. Skills Utilized: React Native, Typescript, GraphQL, JIRA, JavaScript, Python, GitHub, Google Cloud.

StorySlabDirector of Engineering - Application (Acquired)

May. 2020 - Apr. 2022Syracuse, New York, United StatesStorySlab pioneered tablet-based content management and sales enablement software that serves mid-market and enterprise sales teams. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Greenfield Project Leadership: Led a greenfield project to create a robust, responsive, scalable, and modular platform, replacing an aging system. Utilized modern modular architecture, React, React Native for the frontend, and AWS for the backend. • Team Expansion: Doubled the engineering team size, fostering collaboration and delivering a world-class product. Mentored team members for professional growth and high performance. • Technological Advancement: Implemented React and React Native for cross-platform compatibility, delivering apps for iOS, Android, Windows, MacOS, and web. Reduced development time and maintenance costs. • Modular UI System: Developed a modular UI system for maximum reusability, enabling rapid development and consistent user experiences. • Acquisition Success: Delivered a cutting-edge platform, leading to StorySlab’s acquisition by Bigtincan. Enhanced performance and efficiency, significantly improving the company’s market position. • Efficiency and Scalability: Architected the application with efficient caching techniques, ensuring a flexible, cost-effective solution. Improved performance metrics, reducing load times and increasing user engagement. • Overcoming Challenges: Managed tight timelines and budgets while deploying the app across multiple platforms. Leveraged React and architected solutions for cross-platform availability, navigating complex integration challenges. • Cross-functional Collaboration: Worked with product, design, and business teams to align technical solutions with business goals. Facilitated effective communication and collaboration, enhancing project success. Skills Utilized: React, React Native, AWS, Shortcut, Modular Architecture, Cross-Platform Development, Team Leadership.

TransamericaSenior Software Engineer (Mobile)

Jun. 2018 - May. 2020Harrison, NYPromoted to Senior Software Engineer to lead mobile development projects and mentor junior developers, ensuring the delivery of high-quality mobile solutions. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Leadership: Led the mobile development team, providing technical guidance and mentoring junior developers. Ensured the delivery of high-quality, scalable mobile applications. • Performance Optimization: Optimized mobile applications for better performance and user experience, enhancing customer satisfaction. • System Integration: Continued to integrate mobile applications with legacy systems and REST services, ensuring seamless functionality. • Learning and Adapting: Learned Angular due to a shift in project priorities and delivered high-value projects as one of the senior engineers on the primary customer-facing application. • Agile Methodologies: Employed SCRUM methodologies to manage sprints and ensure timely delivery of features. Facilitated effective sprint planning, stand-ups, and retrospectives. • Cross-functional Collaboration: Worked closely with product, design, and business teams to align technical solutions with business goals, enhancing overall project success. Skills Utilized: JavaScript, Mobile Development, Angular, System Integration, Native Functionality, Firebase, Krux, Jenkins, Microsoft App Center, GitHub, Bitbucket, SCRUM, Jest.

TransamericaSoftware Engineer

Sep. 2016 - May. 2018Promoted to a full-time role to continue enhancing Transamerica’s mobile solutions, focusing on integrating modern technologies and improving application performance. Responsibilities and Achievements: • Advanced Mobile Development: Enhanced mobile applications by integrating advanced native functionalities, improving user engagement. • Analytics Implementation: Implemented Firebase and Krux analytics to monitor and optimize app performance. • Agile Development: Adopted Kanban methodologies to manage development cycles and prioritize tasks, leading to improved team productivity. • Unit Testing: Developed and maintained unit tests using Jest, ensuring high code quality and reducing bugs in production. • Cross-functional Collaboration: Collaborated with cross-functional teams to ensure technical solutions met business goals and user needs. Skills Utilized: JavaScript, Mobile Development, Firebase, Krux, Jenkins, Microsoft App Center, GitHub, Bitbucket, Kanban, Jest.

TransamericaSoftware Engineer

Oct. 2014 - Aug. 2016Transamerica is a leading provider of life insurance, retirement, and investment solutions, committed to helping individuals and families achieve financial security and peace of mind. Responsibilities and Achievements: • Mobile Application Development: Developed customer-facing mobile applications, focusing on performance and user satisfaction. Integrated native functionalities like FaceID and Health. • System Integration: Worked on integrating mobile applications with existing legacy systems and REST services. • Continuous Integration: Built apps using Jenkins and managed binary distribution through Microsoft App Center. • Version Control: Used GitHub and Bitbucket for effective version control and collaboration. Skills Utilized: JavaScript, Mobile Development, System Integration, Native Functionality, Jenkins, Microsoft App Center, GitHub, Bitbucket.

ROARCo-Founder / CTO (Acquired)

Mar. 2011 - Sep. 2014Greater Atlanta AreaROAR developed robust multi-platform mobile applications compatible with custom content management systems (CMS). The company was recognized for its innovative approach to mobile development and was successfully acquired in 2012. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Co-Founding and Leadership: Co-founded ROAR, playing a key role in shaping the company’s vision and strategy. Led the engineering team and set the technical direction for the company. • Multi-Platform Mobile Application Development: Created robust multi-platform mobile applications compatible with a custom CMS, ensuring seamless user experiences across various devices and operating systems. • Custom CMS Architecture: Architected, built, and maintained a custom content management system using PHP and JavaScript, powering the front-end mobile application with RESTful services. • Product Development and Maintenance: Led the development process from inception to acquisition, delivering consistent value to customers and investors through regular updates and feature enhancements. • Sales and Client Relations: Participated in the sales process and client presentations, showcasing the technical capabilities and business value of ROAR’s solutions. • Roadmap and Execution: Worked closely with the CEO to develop and execute the company’s roadmap, aligning technical projects with business goals and market demands. • Acquisition Success: ROAR was successfully acquired in 2012, highlighting the company’s innovative solutions and market potential. • Innovation and Best Practices: Implemented best practices in software development, ensuring high performance, scalability, and maintainability of the applications. Skills Utilized: Mobile Application Development, CMS Architecture, PHP, JavaScript, RESTful Services, Product Development, Team Leadership, Sales Presentations, Strategic Planning.