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Work Background
Perrotis CollegeAdjunct Lecturer
Oct. 2022Thessaloniki, Central Macedonia, GreeceLectured undergraduate and graduate courses on Food Marketing & Branding, Digital Analytics, Creative Digital Communications, Search Marketing
BrilliantPRSenior Digital Marketing Strategist
May. 2022Greece, ThessaloníkiReports to the General Manager, COO and Co-founder
Led the global thought leadership & advocacy program in digital media for a multinational tech leader in ICT infrastructure. Designed content marketing strategies and implemented content development plans for USA, Europe Middle East, Africa. Indicative topics covered: GenAI, Future Digital Workplace, Sustainability, Diversity & Inclusion. Initiated and led the use of AI technologies for content development to meet regions’ marketing & communications objectives.
EPSILON NETGroup Marketing Director
Aug. 2014 - Jul. 2019Thessaloniki, GreeceReported to the CEO, Deputy CEO & General Manager and supervised four marketing executives
Entirely reorganized the marketing department and recruited Product Marketers and Corporate Coms Manager. Designed, supervised and implemented multichannel marketing plan and budget. Actively cooperated with various stakeholders and cross-functional teams to develop strategies to expand to new markets (SaaS, cloud & mobile apps) and further penetrate in existing ones. Orchestrated the development and implementation with the ad agency of all ATL advertising, BTL & out-of-home activities, digital media targeting, PR & media execution (online & offline). Designed & provided marketing programs to a national network of 300+ partners. Selected Achievements:
• Personally initiated new business development B2B initiatives to the US, UK, Germany, Czech Republic and Slovakia
• Tripled online sales leads through paid (GDN, programmatic, social media ads, SEA) & owned media (email campaigns/newsletters, social media, SEO)
• Indicative KPIs: Tripled followers of group’s fb page, doubled overall Return on Engagement (fb, LinkedIn)
• Directed and supervised 90+ sponsored events nationally; more than 10 new product launches and successfully contributed to accelerated time to market
ACT - American College of Thessaloniki Adjunct Lecturer
May. 2010 - Feb. 2025Thessaloniki, GreeceLectured undergraduate and graduate courses on Digital Branding, Marketing Strategy, Marketing Research.
ADMINE WorlDom CommunicationsMarketing & Planning Director
Feb. 2008 - Nov. 2012Thessaloniki, GreeceReported to the General Manager & Managing Director
Spearheaded marketing and brand strategies that included segmentation, targeting and positioning. Led cross-functional team for the design and coordination of all digital and offline advertising for major accounts. Seamlessly cooperated with the clients' marketing departments to run communications and rebranding campaigns effectively. Directed and actively participated in the implementation of 360o communication plans for budgets that exceeded €2 million. Indicative accounts: Heineken, Honda, Mitsubishi, Canon, Toshiba. Selected Achievements:
• Propelled agency’s sales by €1.5M, exceeded budget sales by 23% and achieved 32% profitability of personal accounts, while the entire communications market in Greece experienced a 35% decrease
• Personally managed two Facebook Pages with the “Most Momentum” (www.socialbakers.com)
KLEEMANNMarketing Manager
Feb. 2005 - Jun. 2007Central Macedonia, GreeceReported to the Commercial Director and supervised four Product Marketing Managers
Closely collaborated with the CEO to compose the group’s global business plan. Accountable for the marketing plan of four subsidiaries and exports in 35 countries. Cooperated with ad agencies to design and monitor the annual media and communication plans. Organized the participation as an exhibitor in local and international trade events (Germany, Serbia, Russia, Turkey). Selected Achievements:
• Entirely restructured the marketing department and personally recruited Product Managers
• Identified opportunities, researched new product possibilities, collaborated with the company’s R&D team on a monthly basis
New York CollegeAdjunct Lecturer
Oct. 2004 - Jun. 2009Thessaloniki, Central Macedonia, GreeceLectured undergraduate and graduate courses: Services Marketing, International Marketing, Marketing Research and Project Management.
Intersys SAProduct Marketing Manager
Aug. 2002 - Dec. 2004Athens, GreeceReported to the Business Marketing Director
Managed Canon Business Solutions. Consulted and trained the department’s sales force on new Canon products, market trends, and competition and target groups’ buying patterns. Selected Achievements:
• Exceeded targeted unit sales by 6,6% and profit margins by 4%, while the entire market decreased by 2,9%
AMDGlobal Commodity Manager
Aug. 1998 - Nov. 2000Austin, Texas AreaReported to the Corporate Supply Management Director
Joined as a candidate, but fast-tracked to become Global Commodity Manager within 3 months. Developed and implemented global strategic plans to ensure production supply and reduce costs for equipment in the US, Germany, Malaysia, Singapore, and Thailand. Established and led a cross-functional team to ensure corporate goals alignment with production and finance. Became the benchmark and assumed the leading role in a project to re-engineer the total cost-of-ownership process. Selected Achievements:
• Negotiated over $30 million in cost reduction through cost analysis, benchmarking and outsourcing
• Twice awarded Vice President’s award for exceeding customers’ expectations and meeting production needs
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