Digital RealtySenior Manager, Marketing - APAC
Mar. 2020 - Mar. 2022Singapore• Spearheaded the overhaul of the demand generation strategy in APAC by introducing new digital channels, implementing marketing automation, and leveraging social media, resulting in a lead increase of 200%, 101% increase in website visits, 23% increase in engagement YOY
• Planned, developed and executed regional lead generation and demand generation integrated marketing campaigns with a multi-touch approach incorporating e-mail, direct marketing, social, digital, content syndication, webinars, conferences, and roundtables for the full customer journey
• Identified and segmented the target audience according to vertical (BFSI, Telco, Government, Cloud Service Providers) and different personas within the buying committee and developed specific campaigns according to segmentation
• Drove high-touch initiatives for CxOs to increase brand affinity and drive thought leadership via content, executive roundtables, and personalised outreach
• Led development of programmatic campaigns and prospecting for influencers in the buying group, building quality pipeline and developed nurture programs to move them through the sales cycle • Developed APAC content partnering with industry leaders and analysts 2020 Outstanding Team Member Awardee