Ysabel Chavez - Founder, Vegan Yzzy Media

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Work Background

Creator In SyncFounder

Sep. 2023Los Angeles, California, United StatesManaging and connecting creators with brands and partnerships.

YouTubeYouTuber

Jan. 2021Los Angeles Metropolitan AreaFounder and creator of Global Dream Team.

TikTokTik Tok Creator

Sep. 2020Los Angeles Metropolitan AreaContent creator for my personal Tik Tok channel, Vegan Yzzy with a following over 22k+. I share vegan/plant-based food and recipes, connecting with others, wellness, and more.

Global Dream TeamFounder and Creator

Dec. 2020Santa Monica, California, United StatesGlobal Dream Team is a travel channel which shares stories around the world of entrepreneurs, creatives and more from around the globe to inspire and empower others to pursue their dreams and passions, while going on an adventure. We also share travel guides, adventures and experiences to inspire you to not only dream more, but do more. You can check out the YouTube channel here: https://www.youtube.com/@globaldreamteam

Vegan Yzzy MediaFounder of Vegan Yzzy Media

Dec. 2020Los Angeles Metropolitan Area● Film, produce, consult and strategize on content for plant based/health and wellness brands for social media (ie; Tik Tok, Instagram, etc) including Mike’s Mighty Good Ramen, Hungry Root, Koia Foods, YumdayCo. Create content for personal vegan social accounts (Tik Tok: @VeganYzzy, Instagram: @VeganYzzy) Research weekly trends and ways to integrate into brand strategy to create viral content - increased brands following 15K in 1.5 months with viral pieces of content with over 1,000,000 views ● Develop social media strategy for startups - ranging from initial launch strategy for Instagram, content strategy for 3 months post launch (pillars of content, post aesthetic, content calendar, growth, use of influencers). Strategize on newsletters, themes, content. Outline Tik Tok strategy and goals + digital growth tips

Awfully Good CoContent + Brand Strategy, Social Media Manager / Consultant

Jun. 2023 - Feb. 2024Los Angeles Metropolitan AreaHelped founder launch brand from idea/conception to execution. Ideated on overall vision of the brand, strategy and overall messaging. Provide creative direction on filming and execution, assist with filming, editing and posting/managing channels. Brainstorm and ideate on ways to increase sales and revenue through content and social media, conduct competitive analysis and more.

FrameProduct Marketing Manager & Social and Community Lead

Oct. 2019 - Nov. 2020Santa Monica, CaliforniaFrame is a mental wellness startup offering a multi-dimensional approach to therapy. On the platform, you can participate anonymously in therapist-led digital workshops, or match for one-on-one therapy sessions. Our mission is to change the way people think about therapy and provide everyone a chance to find the right form of support for any life stage, obstacle, or personality type. Joined Frame, a mental health startup during its pre-launch, pre-seed phase in October of 2019 (launch was in April of 2020) alongside the two co-founders. I joined as Employee #1, helping to build and grow the business from the ground up and bring to market an important resource to those in need of mental health support - a therapy matching platform. I helped with the creation of the overall brand, working with top brand agency Red Antler, worked with outside illustrators and designers for RFPs, worked with UXUI designer to create product marketing assets, helped to develop the product strategy, go-to-market strategy, development of workshop strategy, assisted with QA Testing, outreach to potential customers, therapists and participants to film with for our content, developed overall social media strategy and launched various campaigns including #MyTherapyJourney, collaborated on partnerships with brands and influencers, collaborated with the PR team for stories and social campaigns. Helped CEO/Design Lead manage the features roadmap by prioritizing what mattered most to achieve the strategic goals and initiatives behind the product, synthesized business agreements to the engineers, tested and analyzed the product meticulously, worked closely to improve product. Developed content calendar of social content and metric based campaigns and strategy that drove engagement and retention. Since launch in April 2020, Frame has been featured in TechCrunch, Forbes, Oprah Magazine, The Skimm, Refinery29, Los Angeles Biz Journal, KTLA, The Thirty, Well + Good, Nasdaq, AdAge, TODAY, and more

Creative Artists AgencyBrand Consulting, Social Impact

Jun. 2018 - Aug. 2018Greater New York City AreaPositioned at the nexus of talent, content, brands, technology, sports, and live events, CAA creates limitless opportunities for the storytellers, trendsetters, icons, and thought leaders who shape popular culture. Across film, television, music, sports, digital media, marketing, and beyond, we represent thousands of the world’s leading actors, directors, writers, producers, musical artists, comedians, authors, athletes, coaches, broadcasters, teams, leagues, chefs, designers, consumer brands, and more. The Social Impact Department within Brand Consulting at CAA is a strategic consulting team with roots at the intersection of our deeply experienced brand consulting group and the highly connected CAA Foundation. We have more than 20 years of experience in the space, advising clients in their philanthropic, social responsibility, and cause-marketing endeavors. We have a team of executives with the highest-level relationships and engagement across public and private sectors, in addition to non-profits and top cultural influencers. Responsibilities: • Assisted with brand consulting campaigns focused aligning clients’ values to brand and business by helping create positive social impact • Identified, assessed and recommended possible partners for clients as alternatives to current partnerships • Assisted with the execution of project goals; developed documents for client campaigns, talent research to guide decision making • Conducted a cause event campaign/landscape assessment • Conducted an impact agency competitive analysis on positioning and content • Client relations - researched and shared projects with clients that could be useful for their campaigns, tracked successful campaigns for strategy • Tracked audience #'s and live impressions for events • Researched social impact news, typed up case studies • Attended meetings, calls and brainstorm sessions, took notes, researched info on new clients and created prep documents for executives' new biz meetings

UCLA Sigma Eta PiVice President of Social Affairs

Oct. 2017 - Jun. 2018Los Angeles, CaliforniaSigma Eta Pi, founded in 2010 at University of California Los Angeles, is the first entrepreneurship fraternity on the West Coast. The mission of Sigma Eta Pi is to transform individuals into starters who follow their passion, develop lasting relationships, and create value through innovative pursuits. We educate our brothers and sisters with the most comprehensive knowledge of the startup ecosystem and venture processes, while equiping them with a concrete set of skills sourced from the diverse backgrounds of our family. • Organized and executed all social events for 2017/2018 calendar year

Her Campus MediaPublic Relations & Events Team, Snapchat Manager

Sep. 2017 - Jun. 2018UCLAHer Campus Media is the #1 new media brand for the empowered college woman and 360-degree college marketing agency. It reaches over 35 million monthly users across the Her Campus Media network, including flagship site HerCampus.com, 350+ campus chapters, 2,500+ member InfluenceHer Collective, annual tentpole events Her Conference® and College Fashion Week®, and many more products, programming, tools, and events to fulfill its mission of serving college women across every platform. Her Campus Media provides award-winning integrated college marketing services for brands looking to reach the female college demographic, offering digital, experiential, on-campus, influencer, and market research solutions for its clients.

Warner Bros. Entertainment Group of CompaniesInternational Digital Marketing Intern

Jan. 2018 - Apr. 2018Burbank, CAThe International Digital Marketing team at WB develops and executes international theatrical digital marketing campaigns, including but not limited to: social media campaigns, games/apps, online advertising, influencers, contests/sweeps and website development. The team ensures that the digital campaigns are designed and executed to strategy by the ideation, design, and implementation of digital experiences to market each film on an international level. Interaction with worldwide marketing teams, including Creative Advertising, Creative Services, Publicity, Media, Promotions, Integrated Marketing, Research and Finance to advise and support the execution of digital marketing campaigns on all new release titles and supports their 60+ international markets. Responsibilities: • Conducted a digital marketing activation competitive Analysis • Reviewed digital assets/marketing material and provided recommendations for future international digital marketing strategy • Examined social platforms of partner influencers from international regions (Mexico, China, Asia, Portugal, Sweden, Columbia, etc) to ensure their appropriateness for target audience • Researched potential influencers/partners and potential reach/engagement • Completed iOS/google app localizations • Wrote synopses of scripts for marketing team • Attended meetings & business calls, created presentations

AwesomenessMarketing Intern, Awestruck Network

Jan. 2018 - Mar. 2018Santa Monica, CA• Analyzed competitors & conducted case study, analyzing posting times and content with maximum engagement • Gained insight on Youtube videos, analytics, hashtags usage and monetization • Created weekly trends & social media updates that could be used for strategy • Recorded time codes for videos to incorporate into marketing promo video • Gather insight data on different Instagram series • Developed editorial calendar with pop culture for social channels • Created digital assets via Adobe Photoshop & Adobe Premiere Pro • Researched emerging influencers

iGO.liveGrowth Strategy & Influencer Outreach Intern

Sep. 2017 - Jan. 2018Beverly Hills, CA• Recruited and selected talent from influential social media platforms to host live shows on our exclusive iGO.live channels • Handled all communication efforts for influencer talent, scheduled creative calls and live show segments, working closely with Creative Directors • Ideated strategies to increase user acquisition • Spearheaded a growth marketing campaign to viralize the platform at college campus; "UCLA 30 Day iGO.Live Challenge" - duties include marketing challenge to UCLA student body, creating application forms, selecting top organizations to participate, creating content/task calendar, coordinating and facilitating an informational session on campus, tracking student organizations completion of the challenge, being the point of contact for all student representatives for inquiries • Tracked and measured success rate, analyzed engagement trends

Twentieth Century FoxStrategic Communications Intern, TCFF Strategy & Business Development Group

Sep. 2017 - Dec. 2017Los Angeles, CAThe Strategy and Business Development Team at Fox plays a role in the development, analysis, and implementation of strategic initiatives for Twentieth Century Fox Film (TCF Film) including organic business initiatives, partnerships / joint ventures, and mergers & acquisitions. Additionally, they support initiatives to extend TCF Film brands and properties into digital and other distribution channels both inside and outside of 21st Century Fox. The team also works closely with major group stakeholders and Fox executives in providing strategic and analytical guidance to support significant new business opportunities. Responsibilities: • Compiled and consolidated industry and competitor news • Coordinated internal communications initiatives & strategized tactics to increase engagement and collaborative company culture, working closely with VP of Biz Strategy and Development on new culture building initiatives • Implemented engagement strategies to drive user interaction and increase user acquisition within communication platforms such as Slack, Zoom and Quip • Analyzed engagement metrics, developed monthly reports, created process and designed visual explainers/ animated presentation video deliverables • Drafted, edited and finalized newsletters

Phoenix&PowellProject Manager & Lead Consultant

Jun. 2017 - Sep. 2017UCLA• Spearheaded and managed a team of eight for a 10 week project cycle for the app Unmute with the goal of making the platform “stickier” and increase user acquisition • Collaborated with team and facilitated team meetings, ensuring that deliverables were finished on time for presentations to founders • Communicated with teammates on pending projects and provided necessary assistance • Conducted user research and surveys, gaining insight on user experience and feature preferences • Researched product strategy, analyzed market, and creating reports to guide business development decisions

BoxCamp Storage Co. Director of Marketing

Mar. 2017 - Sep. 2017UCLABoxCamp is the only approved storage vendor to help students at UCLA. BoxCamp has worked with administration, residential life, and housing to create a service that is both convenient and affordable for students, while providing a high quality of service coordinated by fellow students. • Developed and executed a comprehensive marketing plan and social media strategy to engage with potential customers on social networks to increase customer base • Scheduled and composed online content onto Facebook and Instagram accounts including team spotlights, branded photos, promotional images and posts • Designed necessary promotional graphics and flyers, snapchat filters, advertisements, banners and website content to increase brand awareness and on campus exposure to students & parents • Curated email content and managed e-mail marketing campaigns via MailChimp, analyzed engagement and click-through rate to measure effectiveness • Executed guerilla marketing initiatives

UpworkFreelance Graphic Designer

Jun. 2015 - Aug. 2017Designed promotional flyers for national and international companies to market their products and services.

SpotHype GeofiltersFounder

Oct. 2016 - Jun. 2017UCLA• Founded a snapchat geofilter design service that has generated over 171.2K views on filters • Responsibilities included branding and marketing, designing filters and website, outreaching to businesses and student organizations

University of California, Los AngelesSocial Media Coordinator, Alumni Scholars Club

Sep. 2016 - Jun. 2017UCLA• Created Facebook posts for Humans of ASC Campaign • Took photographs at ASC events • Filmed and produced a quarterly ASC recap vlog

University of California, Los AngelesPublic Relations Committee, Pilipino Alumni Association

Sep. 2016 - Feb. 2017UCLA• Advertised & designed promotional Facebook graphics for PAA's 25th & Samahang Pilipino's 45th Anniversary Gala, wrote and posted student spotlights.

Thought For FoodSocial Media Strategy & Communications Intern

Jun. 2016 - Sep. 2016The Thought For Food (TFF) Foundation is the world’s leading platform for next generation innovation and collaboration to answer one of the biggest challenges facing our future: How do we feed 9+ billion people by 2050? TFF unites a unique group of bold, unconventional thinkers and doers from all disciplines and all parts of the globe to transform food and agriculture. • Marketed and promoted Thought for Food, a movement dedicated to tackling the global challenge of feeding 9+ billion people through bold, breakthrough solutions • Designed promotional graphics, launched a Facebook Ad Campaign for Syngenta's RNAi Biocontrols Challenge, created and edited promotional videos, and scheduled posts onto Facebook and Twitter via Hootsuite • Wrote blog articles including: "How Does the #TFFChallenge Work?" "Why YOU Should Join the Translating AgInnovations Challenge" "Your Guide to Fueling Your Entrepreneurial Spirit" and "Can These 3 Superfoods Help End Malnutrition?"

University of California, Los AngelesGraphics Team, Bruins Aware

May. 2016 - May. 2016UCLA• Graphics Team for Bruins Aware: The Role of Music in Social Movements Panel ft. Macklemore Collaborated with event organizer/panel speaker Kareem Elzein in creating necessary graphics, meeting tight deadlines • Gained approval from Macklemore on graphics content and posted social media onto Facebook event page and Bruins AWARE

University of California, Los AngelesMarketing Committee, Social Justice Referendum

Apr. 2016 - May. 2016UCLA

Casa Roble Fundamental High SchoolEditor In Chief, Rampages Yearbook

Jun. 2014 - Jun. 2015Orangevale, California• Managed staff & in charge of designing yearbook; created theme, concept, look, wrote/edited copy, marketed book, dealt with sales, fundraised, managed staff • Awarded Columbia Scholastic Press Association Silver Crown, Best in Show, and Pacemaker for yearbook: 360 ° of You

Casa Roble Fundamental High School Founder, Team Building Club

Sep. 2013 - Jun. 2015Orangevale, California• Facilitated and organized meetings for the largest campus club which promoted teamwork and peer collaboration, managed staff, fundraised, designed T-shirts and promotional materials, advertised events, coached members and trained officers • Founded Team Building Scholarship, ran logistical and financial technicalities, designed application, ran interviews

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