Tiffany Colston

Producer & Copywriter @Presley Media

💸 MarketingCreative Producer🎥 EntertainmentEditorCopywriter

Tiffany Colston is a seasoned Producer and Copywriter at Presley Media. With her solid expertise in media production for television, social media, brand messaging, CR, and copywriting, she has been instrumental in creating impactful content that resonates with audiences for the world’s largest brands; including Proctor & Gamble, Microsoft, Apple and more. She holds a degree in Advertising & Public Relations, which laid the foundation for her career in the media industry. Prior to joining Presley Media Company, Tiffany honed her skills in various marketing and advertising agencies, gaining valuable experience in content creation, production, and marketing. Her creativity, coupled with a keen eye for detail and a forward-thinking approach, makes her a crucial asset to the Presley Media team.

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Work Background

Presley MediaProduction Coordinator & Writer

Feb. 2021Winter Park, Florida, United StatesIn charge of everything on the production side. > Communicating with clients about their briefs, supplemental images, and B-roll for the televised segments. >Writing their scripts and editing as needed via their feedback. > Ensuring their product arrives on time to the studio ahead of production shoots > Working alongside videographer and editing team on filming days to ensure demos, B-roll shots, spokesperson's tone, cadence, and pronunciations flow well for the entirety of the segment.

Presley MediaProduction Assistant & Writer

Sep. 2020 - Feb. 2021Winter Park, Florida, United StatesFull-time associate at Presley Media. Assists in the production of lifestyle television branded segments with large and small brands, from writing scripts to product displays and more.

Kohl's Department StoresSales Floor Associate

Oct. 2011 - Oct. 2020Florida, United States> Reporting jointly to the Area Supervisor, Assistant Store Manager, and Store Manager, work in a semi-autonomous role; contributing to annual store revenues. > Appointed by Store Manager established productive working relationships and liaise frequently with wider team of up to 12 department colleagues across merchandising, customer service and e-commerce. > Apply customer experience mindset when merchandising, price changing, and setting up product department displays. > Effectively led and trained a team of 5 to 10 employees who report to me for our online orders that ship out from the store. I then report to the Store Manager. > Efficiently merchandise up to 200 units product per shift. My area of expertise is our home department including rugs, curtains, pillows, sheets, and candles. Typically merchandise an entire rug shipment of 40 boxes in under an hour without interruption. > Process approximately 300 online order units including pick, pack and label procedures ready for shipment. The most units we can pick at a time are 40. Average up to 150 units per 6-hour shift, maintaining a 98% accuracy rate with technical errors accounting for 2%. > Serve up to 200+ customers per week in our Amazon return service alone, averaging about 30 orders daily. > For Kohl’s services, I average up to 30 Kohl’s customers per shift, totalling up to 200 per week including Kohl’s customers who make payment, return or purchases. > Achieved 100% customer satisfaction survey in hospitality; recognized for customer friendliness and product knowledge, contributing to 5% of total purchases during the month of February 2020. > Received employee of the month within three months of being hired; received again three years later.

Presley MediaFreelance Creative Copywriter

Jul. 2020 - Sep. 2020Winter Park, Florida, United States> Appointed by and working alongside in-house Creative Director and clientele producing commercial scripts for select branded lifestyle segments on the NBC-affiliate morning show, Daytime, in Tampa, FL. Clients include Amazon, Dove, Duracell, Epson, AfterPay, Razer, Sleep Number, Motorola, LG, iBotta, Turtle Beach, Nickelodeon, Mattel, Foot Locker, Vtech, Dave’s Killer Bread, Outdoorsy, Domino Sugar, and many, MANY more. > Effectively deliver between 3-6 scripts per week for 2-minute TV demonstration segments; successfully complete within a strict 48-hour turnaround time frame. > Successfully interpret client briefs, outlining brand and products to create conversational demonstration pieces to engage national viewership. > Frequently write scripts within two hours, delivering same-day service to the client for approval prior to segment recording. Carry out minor client revisions within half an hour. > Effectively craft script material using creative writing techniques; requires sharp focus and ability to piece together storylines on limited time frames.

Appleton CreativeCopywriting Intern

May. 2019 - Aug. 2019Orlando, Florida Area> Appointed by Creative Director to prestigious 9-week internship role, selected from up to 15 applicants; attended bi-weekly 8-hour shifts. > Worked closely alongside up to 12 staff including Creative Director, Project Manager, Graphic Designer, and Social Media Manager; collaborated on regular blog content, advertising the agency’s services, client ad materials, and social media calendars for multiple clients. > Successfully grew Appleton’s Instagram follower count by 10% during my internship using effective content and social media engagement techniques. > Effectively proofed, revised and researched existing blog content, client projects including print brochures, web copy, business cards and social media posts before they went live. > Autonomously prioritized tasks, demonstrating time management for urgent email communication responsibilities. Rapidly determined high priority items for graphic designer and project managers depending on accuracy to progress client work. > Contributed regularly to daily team meetings with internal and external stakeholders. This included adhering to strict scheduling to balance additional responsibilities and task completion. > Undertook regular in-depth research activities, preparation and planning for assigned blog topics; For example, developed a system for identifying topic-specific processes and time-allocation for fact-based vs how-to articles. > Proposed creative ways to advertise Appleton’s full-range of services on its social media platforms; provided suggestions on revisions when sharing projects with team. > Created and scheduled 7 in-house & client social media posts per week via Planable across Twitter, Instagram, Pinterest and Facebook. > Acknowledged by Creative Director for dependability and meeting deadlines. Recognised for work efficiency and quality with swift turn-around times on blogs. Additionally recognised for strong writing, thorough researching and proofing abilities.

IncognitusMarketing Intern

Aug. 2016 - Dec. 2016Orlando, Florida Area> Reporting to the Assistant Event Marketing Manager, worked in a semi-autonomous role for up to 20 hours per week. > Successfully gained more than 7 new donors to a silent auction that benefited a homeless charity event; raised approximately $1200 of donations in gift cards, gift baskets and more. > Established productive working relationships and liaised frequently with wider team of up to Graphic Design and Social Media interns and Assistant Event Marketing Manager; regularly collaborated on social media marketing for numerous local events. > Actively contributed to marketing ideas for our annual Citrus Parade; provided creative suggestions including the use of sidewalk chalk to draw oranges, increasing marketing visibility for messaging downtown. Additionally suggested decorating trees with theme-based props with popular hash-tags and interactive orange juice stands. > Wrote up to 5 proposals per week to local and national companies, drafting two email pitches per day. Effectively undertook daily research of up to 3 hours per day, creating up to 2 social media posts per day for various events. > Effectively multi-tasked competing responsibilities including email correspondence and meeting preparations, and idea generation and contributions. > For example, accompanied fellow staff to meet with the mayor of Orlando, and a non-profit’s CEO in partnership a homeless charity event. This required strict scheduling of additional tasks including researching, drafting pitches, and aiding the social media and graphic design interns in project deliverables. > Effectively drafted pitches and proposals, carefully tailored to each organization I was pitching to. > Drafted multiple pitches per day, efficiently allocating time and resources to complete the required daily quota. Each pitch was reviewed by Events prior to distribution within under 2 hours.

Kohl's Department StoresTemporary Omni Fulfillment Lead

Aug. 2016 - Dec. 2016Florida, United StatesTrained and led a team of 6-10 new seasonal associates to help with our online fulfillment orders for the holidays, such as Ship from Store and Buy Online, Pick Up in Store (BOPUS), maintaining organization and staying on top of goals, such as fulfilling pick-up in store orders within an hour of them being placed.

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