DathicDirector of Business Development
Mar. 2022 - Mar. 2023- Design, development, and execute marketing strategies to acquire, retain and generate revenue opportunities for enterprise customers in the CPG and retail industry in the US and other industries or locations where services are provided.
- Lead business development strategy and execute it based on market research, define market entry and customer acquisition strategies to accelerate growth, including planning operational and financial development strategies to achieve sustainable goals on customer acquisition, drafting and refining business plans and revenue forecasting.
- Build top of the funnel activities and execute them controlling the marketing budget, and executing against revenue-related goals. Conduct data analysis to optimize campaigns or marketing strategies and share learnings cross-functionally.
- Develop approachable, digestible, and impactful marketing resources including graphic, audio and video content for users to better understand Company’s products and develop user engagement resources to help promote adoption of our products.
- Work on PR, SEO/SEM, branding, affiliate marketing, organic referrals.
- Communicate to the team and manage project development, timelines, monitor KPIs and results. Close communication with product team, engineers and suppliers to optimize the customer journey, products and funnels.