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Work Background
Various CompaniesDigital Marketing/Media Buyer - Freelancer
Apr. 2023-Worked for various B2C companies and built ad campaigns for paid search, Meta platforms, and LinkedIn.
-Conducted A/B testing to ensure continuous lead generation and website traffic.
Created ad strategy utilizing Salesforce data for reactivating past customers, prospecting new customers. Nurturing consistent buyers of specific product categories.
-Media buyer for a well known private jet company for its digital marketing products on premium websites for its Q1 & Q2 initiatives (filled maternity levee). Digital products purchased: website buyouts, programmatic banners, Geo-Targeted VIP events.
TraliantDirector of Digital Marketing
Feb. 2019 - Mar. 2022Remote-Managed a yearly marketing budget of over $1M across multiple channels such as paid search, programmatic, and paid social media to achieve lead generation goals.
-Built and started our Google AdWords paid campaigns, conducted keyword research, building paid search landing pages, and tracking urls. After a year of proven success, optimized as needed low performing campaigns.
-Built and started our paid Facebook and LinkedIn targeted sponsored posts. A/B Tested monthly to continue growth and innovation for generating leads.
-Utilized Salesforce and Google Analytics for monthly and bi-weekly reporting internally.
-Year 2 hired two junior level digital marketing associates as we scaled our digital marketing efforts nation-wide & internationally.
Mediate.lyPrimacy & Mediate.ly
Jul. 2018 - Jul. 2019West Palm Beach, Florida, United StatesProgrammatic & Paid Media Buying Agency,
Beyond Proper by Boston Proper, LLCDigital Marketing Manager
Feb. 2016 - Sep. 2018Boca Raton-Managed all B2C Paid Social, Paid Search, and Display Marketing initiatives. Paid search included reviewing Google Shopping & Adwords strategy and campaign performance.
-Constructed Email Marketing calendar for promotional, shopping cart abandonment, and new customer acquisition emails. Executed & built daily emails.
-Constructed weekly and monthly reporting communications on performance. Measured against company quarterly goals.
-Managed relationships with advertising agency and third party vendors.
Tribune MediaDigital Account Manager
Jun. 2015 - Nov. 2016Ft. Lauderdale, FL-Setup digital campaigns purchased on Sun-Sentinel.com for clients based on ad specification requirements. Optimized as needed.
-Optimized digital display campaigns using demographic targeting, impression counts, share-of-voice availability, geo-targeting, and behavioral targeting to maximize client return.
Arizona Cardinals Football ClubPromotional Team at Arizona Cardinals- Game Day Team Member Only
Aug. 2013 - Jan. 2014Glendale, AZ•Assist with game day promotions with the Arizona Cardinal's football organizations for the 2013-2014 full season •Ensure that all fan's have an overall good experience through great customer service •Select well qualified participants for in-game promotional events for our marketing partners such as GIla River, Midwest Bank, Sonic etc. •Coordinate with broadcast team to ensure participants were queued up for live events, by following a minute by minute timeline
YodleMarketing Consultant: National Channel
Mar. 2013 - Mar. 2014Scottsdale, AZ-Managed individual Google AdWords SEM campaigns for 10+ nationally franchise clients in the fitness, spa, and healthcare industries.
-Identified strengths and weaknesses in clients' existing digital marketing campaigns.
-Collaborated with sales, product management, and client services teams to ensure high client satisfaction and campaign execution.
Phoenix SunsNew Business Development, Ticket Sales
Feb. 2013 - Dec. 2013Phoenix, ArizonaSought out new business revenue by acquiring new season ticket holders to the franchise. New Business included multi-game packages, season tickets, corporate suites, and premium seating.
Miami Dolphins & Sun Life StadiumStaff Assistant Corporate Partnerships & Season Ticket Sales
Aug. 2012 - Jan. 2013miami gardens, fl•Worked alongside Account Executives and built our prospective client proposals, using photoshop and competitive research •Helped coordinate in-game activations from our corporate partners, i.e. Pepsi-Zone, in-game activation events, alumni player meet and greet, sponsorship planned game •Work closely with supervisor and other members of the corporate partnership sales team to ensure sponsorship events were implemented •Research, prospect and establish leads for corporate relationships followed by an introductory needs analysis/discover meetings utilizing a sales consulting approach •Entertained sponsored clients •Also worked with the seasonal ticket sales team for bringing in new business revenue. Brought in over 60K of new business in just 6-months.
Gainesville Fashion WeekDirector of Social Media & Public Relations
Dec. 2009 - Jun. 2012Gainesville, Florida Area•Manage two interns responsible for the daily operations of our social media outlets
•Ensure social media schedules are created, overlook blog posts, coordinate tasks and manage the social media outreach statistics to create outreach reports for sponsors and production executives
•Coordinate and implement all social media projects and marketing campaigns, generating awareness and increasing participants
•Develop topics and resources for information to be posted on our social media outlets that coalesce with our target audience trends and current event topics
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