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Work Background
Glamour ToolsHead Marketing e Comunicação - REVLON
Apr. 2022São Paulo, São Paulo, BrasilResponsible for developing the marketing and communication strategy; Structuring the Direct to Consumer (D2C) and Consumer Journey process; Planning and executing marketing campaigns on digital channels, including social media, email marketing, content marketing, SEO, and SEM; Leading product development for the company; Negotiating with suppliers; Structuring and leading the customer service area; Identifying new business opportunities and developing strategies to explore them; Developing and launching e-commerce; Developing strategies and actions for the launch of sales on e-commerce, one of the company's most representative channels. Creating solutions for POS sales. Coordinating with other areas to ensure the effectiveness of marketing actions and alignment with company goals.
Semente VitalCo-founder & Planning Marketing Director
Oct. 2018 - Apr. 2022São Paulo e Região, BrasilHealth & Wellbeing Startup
- Planning strategy
- Communication plan
- Digital strategy, content, campaing, sales, customer service
- Product development
- Product management
- Online training development
- Events
Midea CarrierProduct Group Manager Home Appliances
Jun. 2018 - Oct. 2018São Paulo e Região, Brasil• Responsible for product development and category management of Home Appliacnes business sustaining global and regional strategy
• Strategy definition
• Development of category management process.
• Portfolio definition
• Communication Strategy
• Negotiation with suppliers in China including FOB, payment terms and freight with financial and supply team
• Planning and sales performance monitoring • Interface with 5 product divisions in China
• Responsible for P&L of the category.
• Product development with R&D and design team.
• Sell out actions definition with trade market and commercial team.
• Local and Global report (China)
• Interim responsible for Residential Air Conditioning (set/16 a fev/17).
Midea CarrierProduct and Marketing Manager Laundry and Refrigeration
Sep. 2016 - Jun. 2018São Paulo e Região, Brasil• Responsible for product development and category management for Laundry and Refrigeration categories.
• Introduction of Washer and Dryer category on Brazilian market.
• Launching plan with trade marketing and communication areas.
• Promoters team training
• Negotiation with suppliers in China including FOB, payment terms and freight with financial and supply team
• Planning and sales performance monitoring seeking market share increase as well as high profitability.
• Tracking of full importation process.
• Responsible for P&L of the category.
• Roadmap creation with next 3 years launching.
• Product development with R&D and design team.
• Creation of reports for evaluation of products in the field
• Competitor Analysis
• Sell out actions definition with trade market and commercial team.
• Interim responsible for Residential Air Conditioning (set/16 a fev/17).
ElectroluxProduct and Marketing Manager Home Comfort
Aug. 2014 - Sep. 2016São Paulo e Região, BrasilHome Comfort Category. Residential Air Conditioning, Water Dispenser & Water Purifiers.
- Leading product development process from marketing side. - Interface with multi-fuctional team from R&D, Design and Purchase conducting activities such as market analysis, volume forecast, P&L, - Communication strategy - Product launching.
- Strategy Definition
- Team leadership
- Potfolio management
- Action plan based on sell in and sell out data
- P&L analysis
- New customers development with multi-functional team from Sales, Trade Marketing
- Business Intelligence and Controlling areas. - Local and global report aligning categories to institutional strategies.
ElectroluxProduct Marketing Supervisor Fabric Care
Nov. 2012 - Aug. 2014São Paulo e Região, BrasilLaundry Category. Top Load Washers. - Product Development based on market trends and consumer needs. - Interface with multi-fuctional team from R&D, Design and Purchase conducting activities such as market analyzes, volume forecast, P&L, consumer researches, communication strategy and product launching.
- Category Management conducting activities such as potfolio management and definition, product and clients segmentation, sell in and sell out analyzes, P&L. - Interface with multi-functional team from Sales, Trade Marketing, Communication, Business Intelligence and Controlling areas.
ElectroluxMarketing Analyst Fabric Care
Apr. 2010 - Nov. 2012São Paulo Area, BrazilLaundry category. Top Load, Front Load, Washer & Dryers and Dryers.
- Product Development based on market trends and consumer needs. Interface with multi-fuctional team from R&D, Design and Purchase conducting activities such as market analyzes, consumer researches, briefing for Ad angecies, project briefing.
- Category Management conducting activities such as potfolio analysis, product and clients segmentation, sell in and sell out analyzes, Interface with multi-functional team from Sales, Trade Marketing, Communication, Business Intelligence.
DeloitteBusiness Analyst Customer and Market Strategy
Jan. 2008 - Apr. 2010São Paulo Area, BrazilCustomer and Marketing Strategy area.
Experience in projects related to marketing intelligence (focused on studying the market, players performance, trend analyzes, mapping opportunities, potential demand and go to market strategy for B2B and B2C companies) in sectors such as healthcare, insurance and finacial;
Experience in Mystery Shopping and Customer Experience, analyzing market attractiveness, formulating strategic client related initiatives and process redesign.
BBRA Industria de Plasticos LtdaCoordinator
Mar. 2005 - Dec. 2006São Paulo Area, BrazilResponsible for a special projects in partinership with Ri Happy retail sotore.
Experience in volume analyzes, P&L, negotiation with suppliers, management of a team with 20 demonstrators, trainnings, communication and expansion.
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