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Work Background
LAFT MARKETINGBrand Strategist
Jun. 2019London, England, United KingdomLaft connects luxury lifestyle and fashion with sustainability, consciousness and modern brand identities. We are a community of brand strategists, web/brand designers, stylists, sustainability advocates, and just people who want to make an impact in the world with their passion. On a mission to bring as many conscious and sustainable fashion designers to the industry, so we can all realize the vision of a healthy circular economy. + Brand Strategy + Creative Art Direction + Brand Design + Brand Management + Brand Development
FIRMA. The BrandhouseBranding Strategist
Nov. 2018 - Apr. 2019Tel Aviv Area, IsraelAt this incredibly eclectic and successful agency, I learned brand strategy and covered rebranding projects for large cooperations touching creative strategy and design thinking. Firma is an Israeli-based branding & design agency with experience in local and international brands. The company specializes in cinema-grade video productions for international startups & tech companies, TVC, and film.
Moveo GroupContent Marketing Manager
Jul. 2017 - Jul. 2018Tel Aviv Area, IsraelLed and managed more than 20 branding projects, managed Moveo digital assets, marketing planning, social media account management, and paid advertising. Among Moveo customers: Assuta Hospital, Bank Hapoalim, Unilever, Samsung, Skech, Ackerstein, Flying Carpet, Issta, IBI Investment House, Helman Aldobi, Skideal, RealFace, Fringefy, Mazalit, Eloan, WakingApp, AR-Cadia, Risco, and others.
Freelance, Self EmployedFreelance Copywriter
Jan. 2016 - Jun. 2017Tel Aviv, IsraelI worked for a number of product companies such as Guesty and StoreYa, as well as advertising agencies like Ran Cory Advertising in content writing projects, gaining experience in the tech world, startup field, and acing my writing skills targeted at a variety of readers.
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