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Work Background
Porta PerúHEAD OF MARKETING - BRAND MUMUSO & PORTA
Mar. 2023
Porta PerúHEAD OF MARKETING & ECOMMERCE - BRAND PORTA
Apr. 2019 - Feb. 2023PerúPORTA is an important retailer brand of backpacks and all types of luggage in Peru, leader in "back to school campaign" for 33 years. It has 64 stores and an Ecommerce enabled for store pickup and home delivery. - Manage a team of 9 people in Marketing + 4 in Ecommerce + 2 agency teams.
- Led the Ecommerce development and launch project. I manage the entire channel strategy with results of +200% in sales and maintaining the % of the profit margin.
- In charge of developing the brand's marketing plan and budget. This 2023 "back to school campaign" the brand achieved a growth of +23 ROI points vs. 2019 (comparable year without COVID).
Porta PerúMARKETING COORDINATOR - BRAND PORTA & TROPA
Nov. 2017 - Mar. 2019La Molina- Increase of +2 points in the ROI of the stores channel, which represents 80% of annual sales.
- Growth of +150% reach on social media and +35% visits to the website, considering the same budget designated a previous year.
BelcorpMAKEUP BRAND INNOVATION ANALYST – BRAND CYZONE
Jul. 2015 - Jul. 2017Corporation with more than 50 years of experience in the beauty industry, operating under the direct sales model. Present in 14 countries in America. - Sustainable growth of corporate sales in the Cyzone Makeup category (+ 16% vs AA)
- 17% increase in corporate gross profit vs. AA in the Cyzone Makeup category.
- Increase Market Share in one of the corporation's most important beauty markets, Colombia (+ 0.5pp vs AA) and maintain it in Peru.
- Develop the business plan for the category aligned with the brand's strategy.
- Development of insights and concepts for the development of new products or portfolio relaunc
BelcorpFASHION & ACCESSORIES COMMERCIAL PLANNING ANALYST – BRAND CYZONE
Apr. 2014 - Jul. 2015- 8% and 5% increase in gross profit in Guatemala and Salvador in the Cyzone M&A category 2015 vs 2014 respectively.
- 6% and 2% growth in sales in Guatemala and Salvador in the Cyzone M&A category 2015 vs 2014 respectively.
- Lead teams to meet the business strategies and indicators of the countries in charge.
- Adapt corporate tactics to the needs of the countries in charge.
- Analysis and definition of sales estimates and offer prices for end customers and sales force.
BelcorpFASHION & ACCESSORIES BUSINESS ANALYST
Nov. 2013 - Apr. 2014- Development of the vision and strategic planning of the brand.
- Internal analysis and Benchmarking to identify new opportunities that impact the sale.
Banco Falabella FINANCIAL PRODUCTS MARKETING ANALYST
Dec. 2011 - Nov. 2013Banco Falabella is part of the Falabella Group, a leading physical and digital ecosystem in Latin America, with an omnichannel value proposition of simple and intuitive solutions. Banco Falabella has the highest amount of credit card issuance in Peru. - Lead work teams to develop the annual business plan.
- Internal analysis and Benchmarking to develop sales growth strategies.
- Analysis of the impact of the actions on the business KPIs.
- Development and monitoring of communication strategies through different media.
Edpyme Solidaridad - Caritas del Perú MARKETING ASSISTANT
Mar. 2011 - Dec. 2011- Development and monitoring of POP material, brochures and merchandising for the company.
- Development of events and materials for the company.
- Analyze market research.
Scotiabank PeruSALES & SERVICES INTERN
Jan. 2010 - Apr. 2010
Pacífico SegurosINSURANCE GENERAL RISKS INTERN
Aug. 2009 - Jan. 2010
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