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Work Background
Best Western® Hotels & ResortsGeneral Manager
Dec. 2010 - Mar. 2024Petaluma, California, United StatesManage all operations, marketing, and sales efforts for 75 room upper mid-scale property in Sonoma County. Guided property owners to install new front desk management system and operations training to increase property yield rate and increase guest satisfaction. Gross revenues increased by 20% in year one and have steadily increased each year to a peak of $2.93 million in 2019. Increased Best Western guest satisfaction scores to brands top 20% while also regularly receiving TripAdvisors top 20% award.
Las Vegas Sands Corp.Corporate Sales Manager, West
Aug. 2008 - Nov. 2010Las Vegas, Nevada, United StatesResponsible for booking corporate, association, and SMERF group business up to 600 peak room nights for 7,000 room 5-Diamond property. Booked $3.5 million in group business in 2009 and $4.2 million in 2010. Developed and achieved prospecting goals in western region while effectively managing time to focus on both repeat accounts and new business. Worked with clients in mapping their meeting space and program needs to assist in going to contract quickly.
Chinook Winds Casino ResortAdvertising and Public Relations Manager
May. 2002 - Jul. 2008Lincoln City, Oregon, United StatesRecruited to bring all advertising and public relations elements in-house for large casino and convention property. Led graphic design team in developing all advertisements, sales kits, flyers, posters, signage, and direct mail collateral for property.Negotiated contracts and acted as media buyer for all national, regional and local media. Managed public relations including promotion of headliner entertainment (15-18 shows annually), specialty acts, and special events. Led logo development and signage changeover during acquisition of hotel and golf course properties. Oversaw all compliance, legal, operational, and employee issues.
Davis Gaming Boonville IncDirector of Marketing
Jan. 1999 - Mar. 2001Boonville, Missouri, United StatesDeveloped marketing and sales plan for new casino project in central Missouri. Assisted CEO and CFO in creating a comprehensive strategic marketing approach for financing presentations. Was integral part of finance "road show" during the early stages of developmental funding. Participated in local community events, coached local youth sports, and volunteered for area events to build local public trust and be a key source of information. Project was ultimately sold to another company and delayed indefinitely (later opened under Isle of Capri ownership).
Majestic Star CasinoDirector Of Marketing And Public Relations
Jan. 1997 - Jan. 1999Gary, Indiana, United States
Reno HiltonCasino Marketing Manager
Dec. 1994 - Jan. 1997Reno, Nevada, United States
Horizon Casino ResortAdvertising and Public Relations Manager
Jun. 1993 - Dec. 1994South Lake Tahoe, California, United States
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