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Work Background
Strategy Director
OgilvyStrategy Director
Oct. 2018 - May. 2024Zürich Area, Switzerland•Interim strategy director responsible for developing creative platforms and omnichannel communication strategies with KPIs, for brand building and product marketing activities. •Served broad client base from the following sectors: Pharmaceuticals, Vaccines, MedTech, OTC and Phyto-Medicines, Agrisciences, Cosmetics, Smoking Cessation, IT Consulting.
Director Health, Science and Consumer Practice; Executive Board Member
Burson-MarstellerDirector Health, Science and Consumer Practice; Executive Board Member
Jan. 2012 - Jun. 2014Zurich Area, Switzerland
Marketing and Communication Consultant
BrandCrusaderMarketing and Communication Consultant
Sep. 2009Zurich Area, Switzerland•Independent consultant and interim manager for clients from the consumer (retail/OTC), healthcare (MedTech/Pharma) and agency (Advertising/PR) sectors •Employing the latest service design features and AI methodology to generate customised content for digital marketing, omnichannel communications and brand development, to drive customer engagement •Extensive experience in planning and running workshops; serving as sparring partner to C-level executives; mentor for individual coaching and team development; developing tailor-made hybrid training and learning programs
Head of Strategic Marketing & Branding
Daniel Swarovski Corporation AGHead of Strategic Marketing & Branding
Jul. 2007 - Aug. 2009Zürich Area, Switzerland
Head of Global Marketing Communications
Daniel Swarovski Corporation AGHead of Global Marketing Communications
Jan. 2006 - Jun. 2007Zürich Area, Switzerland
Brand and Communications Strategy Manager
Novartis Pharma AGBrand and Communications Strategy Manager
Aug. 2001 - Nov. 2004Basel Area, Switzerland
Account Director / Strategic Planner
Euro RSCG Advertising AgencyAccount Director / Strategic Planner
Aug. 1998 - May. 2001Zürich Area, Switzerland
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