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Work Background
JLLSenior Graphic Designer / Design Lead - Industrial
Nov. 2017 - Nov. 2023Chicago, IllinoisLed a pivotal national design role, steering the ship of design innovation and thought leadership. Spearheaded the conceptualization of creative platforms, ensuring a seamless blend of efficiency, coordination, and flawless execution in crafting compelling sales and marketing collateral. Mastered the art of strategic and systems-based thinking, laying the groundwork for projects on a bedrock of informed insights and systematic frameworks. Pioneered a design approach that went beyond aesthetics, delving into the intricacies of impactful and purposeful design solutions. Transformed the design landscape through dynamic training programs, equipping the team with cutting-edge software extensions and streamlined workflows. Cultivated an environment of teamwork and efficiency, enabling designers to juggle multiple projects with finesse. Custom training materials, tip sheets, and videos became the tools of empowerment. Orchestrated a high-performing team, managing five direct reports with precision and mentoring ten junior designers and analysts. Offered constructive feedback and one-on-one project partnering, elevating each team member's skills and fostering a culture of continuous growth and collaboration.
Kitemath, LLCSenior Graphic Designer
Apr. 2008 - Sep. 2017Greater Chicago AreaOrchestrated captivating one-on-one consultations, passionately selling company services and design vision to influential companies, tailoring pitches to resonate with senior leaders—from department heads to visionary founders. Revolutionized employee engagement for a tech giant by designing a financial wellness game. Merging gaming market research, wireframing, and prototyping, the game not only boosted participation but also catalyzed increased 401(k) contributions, making a tangible impact on the company's financial well-being. Spearheaded instructional design for a comprehensive health insurance rollout, encompassing motion graphics tutorials, direct mail pieces, custom emails, pamphlets, and full disclosure booklets. Executed a meticulously planned six-month campaign with twice-weekly touchpoints leading up to the successful program launch. Brought innovation to wellness communication with a transformative campaign. Conceptualized and executed a comprehensive wellness and self-care initiative, creating visually stunning infographics, animations, and videos to demystify a new healthcare savings account program. The launch of wellness guides and an enrollment portal further enriched education and engagement. Elevated the user experience by dissecting engagement data. Meticulously analyzed click rates, time spent, and button interactions, leveraging insights to drive design improvements. Dynamically adjusted click paths to align with end-user expectations, ensuring a seamless and satisfying user experience.
Bridget Maureen DesignFounder / Creative Director
Jan. 2008Chicago, Illinois, United StatesElevates client brands by crafting captivating graphic standards, innovative graphic systems, and dynamic templates. Develops strategic guidelines that serve as the North Star for both internal and external stakeholders, creating a cohesive visual identity that resonates. Breathes life into product marketing campaigns with a creative touch. From mesmerizing animations to expert video direction, enhances engagement and introduces products to a wider audience. Harnesses the power of visual storytelling to simplify complex healthcare and benefits concepts, ensuring messages are not just understood but embraced by end users. Weaves the tapestry of product marketing, brand development, and brand reinvigoration. Skillfully allocates resources, establishes efficient processes, and maintains rigorous quality control to ensure every project exceeds expectations. Proven track record in instructional design, successfully implementing onboarding, wellness, compliance, and change management programs across various companies. Accomplished in launching new initiatives while ensuring adherence to state and federal guidelines. Oversees enterprise vendor management on a national and international scale. Navigates the intricacies of vendor relationships to ensure seamless collaboration, from the heart of the US to abroad, fostering a network that fuels creative excellence and operational efficiency.
Willis Towers WatsonCommunication Practice Designer
Oct. 2005 - Apr. 2008Greater Chicago AreaDuring my tenure at Watson Wyatt I was charged with a variety of communication design projects both large and small. I also had the opportunity to work on a number of cross-practice finalist teams and internal initiatives, two of which won the 2008 MagCom Gold award.
First Industrial Realty TrustSenior Development Assistant
Mar. 2000 - Dec. 2003Chicago
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