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Work Background
SolarKitCountry Manager | Advisory Role in Market Expansion CZ/SK - Ekotechnik Group
Sep. 2022Prague, Prague, CzechiaBrought in by the ownership group behind one of Central Europe’s most ambitious solar infrastructure visions – a platform anchored in 1.6 GW of grid access and a €800M+ investment scope – to co-create, shape, and execute commercial strategy across the region.
Started as a strategic advisor at group level, driving market analysis, opportunity design, and the transition from pure project development to a vertically integrated business model, including procurement and wholesale.
Transitioned into an operational leadership role at Solarkit, a newly formed solar wholesale distribution company, where I was tasked with building out the CZ/SK market from scratch.
Led go-to-market activities, developed key relationships with EPCs, developers, and energy players, and worked to sharpen the commercial offer in a volatile, price-sensitive environment.
Despite market headwinds, laid the groundwork for long-term growth and positioned the venture with strategic clarity and commercial discipline.
What defines my impact:
🔹 Turning vision into structure – and structure into momentum
🔹 Creating traction in immature or unstable markets
🔹 Leading through ambiguity with a builder’s mindset and sharp execution
Solamp Czech RepublicCEO | Business Transformation | Market Expansion | Smart Solutions
Sep. 2013 - Aug. 2022Prague, The Capital, Czech RepublicAs CEO of this Czech-based industrial lighting startup, I led the company’s strategic transformation from a manufacturing-driven model to a scalable, innovation-led business operating across Central Europe. I reversed the company’s financial downturn, redefined the product strategy, and established a sustainable growth trajectory.
I repositioned the company through the development of a high-margin, customer-oriented product line that resonated across industrial, commercial, and municipal segments. With a focus on complex lighting systems – from public infrastructure to smart office environments – I drove the integration of intelligent technologies that laid the foundation for future smart city applications, enhancing the company’s position in the broader tech-enabled B2B ecosystem.
I spearheaded geographic expansion into Slovakia and Hungary, navigating challenging market dynamics and local regulatory landscapes. Strategic partnerships with major industry players like Prakab, Kautex, Plzeňský Prazdroj, MBNS International, and Prologis were instrumental in securing high-value projects and brand credibility.
From product development and supplier strategy to post-sale support and service models, I shaped an end-to-end value proposition that aligned operational excellence with market needs. What defines my impact:
🔹 Turning legacy models into tech-enabled, future-ready businesses
🔹 Driving strategic repositioning with precision and entrepreneurial force
🔹 Creating traction in evolving markets through clarity, innovation, and relentless execution
Freelancing professional in consultingStrategic & Commercial Advisor | Tech-Enabled B2B & Sustainability
Oct. 2011 - Jul. 2018Prague, The Capital, Czech RepublicSupported growth-stage and transitioning companies across the CEE region with high-impact advisory on market expansion, go-to-market strategy, and commercial structuring, with a growing focus on sustainability-driven business models.
Advised founders and executive teams on navigating inflection points, redefining positioning, and unlocking strategic clarity. Engagements included early-stage scaling, corporate innovation projects, and regional go-to-market launches.
Played a hands-on role in aligning product-market fit with long-term business viability, particularly where sustainability, technology, and service-driven operations intersected.
What defines my impact:
🔹 Translating fragmented vision into focused, actionable growth strategy
🔹 Providing clarity and traction in dynamic or underdefined business environments
🔹 Building bridges between entrepreneurial thinking and scalable execution
ONLINET GroupManaging Director | Hardware-enabled B2B services | Customer experience solutions
Apr. 2009 - Sep. 2011Brought in to accelerate the regional presence of a dynamic SaaS scale-up offering customer journey management solutions across the B2B service sector – including banking, telco, retail, and public administration.
Led the go-to-market strategy for Czechia, Slovakia and Poland, combining business development with strategic positioning in a highly competitive tech landscape. Positioned Onlinet as a trusted digital transformation partner, emphasising efficiency, personalisation, and customer-centricity.
Played a key role in integrating DevOps principles and cloud-first delivery models into the local market approach, helping clients transition from legacy systems to agile, scalable infrastructures. This technical-commercial alignment was crucial in building long-term enterprise relationships and recurring revenues.
Forged strategic partnerships with leading players in finance and government, while building local service delivery capacity to ensure seamless implementation and ongoing support.
What defines my impact:
🔹 Bridging SaaS vision with cloud-native execution strategies
🔹 Driving commercial traction through tech-enabled customer experience
🔹 Opening and scaling new markets with a hybrid of business and technical fluency
ScaniaPurchase manager CER | Heavy industry | Operational transformation | Regional procurement leadership
Jan. 2007 - Mar. 2009As Purchasing Director for Scania in Central Europe, I was responsible for shaping and executing the regional purchasing strategy, overseeing external spend, and managing key supplier relationships. I played a pivotal role in consolidating procurement activities across multiple countries, driving cost-saving initiatives, and negotiating high-value contracts with strategic suppliers. My focus was on optimizing processes, ensuring efficiency, and aligning purchasing strategies with broader business objectives. I was instrumental in improving operational performance while fostering strong relationships with key suppliers to support Scania’s growth in the region.
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