Laurel Mylin, MBA - Owner, Sunchaser Digital

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Work Background

Sunchaser DigitalOwner & Chief Storyteller

Jun. 2022United StatesI founded and lead a full-service marketing consultancy specializing in brand storytelling, digital strategy, and customer engagement. I partner with startups and established brands to craft compelling narratives, build authentic connections, and drive sustainable growth. Fractional CMO Leadership | Developed and executed the full-scale marketing strategy for a global digital networking and growth platform for professional women, achieving 50+ paid members in the first six months through targeted outreach, content strategy, and digital campaigns. Product Launch & Growth Marketing | Designed and implemented the Year 1 marketing plan for a startup fitness e-retail brand launching three in-home products, growing Instagram to 500+ followers in 3 months with strong engagement and executing organic campaigns that steadily increased web and social traffic. SEO & Digital Strategy | Created and implemented a holistic SEO, email, and social media strategy to help a 10- year-old Portland luxury home contractor expand into the new home construction market, increasing brand visibility, lead generation, newsletter engagement, and web traffic. Author of SEO Made Simple, providing simple techniques for small businesses to understand, simplify, and master SEO. B2B Marketing & Training | Collaborated with a global team to develop a full suite of 2024 dealer/distributor market and product training materials and a B2B growth strategy for a renowned international fitness brand. Brand & Startup Consulting | Provide expert brand analysis to identify growth opportunities and optimize digital marketing strategies, and consult with startups to establish brand identity, refine messaging, and develop scalable marketing frameworks. Social Media & Community Growth | Skilled in managing both zero-budget and influencer-level social media accounts, leveraging data-driven insights to optimize engagement, drive brand awareness, and support long-term audience growth.

Stages Indoor CyclingGlobal Marketing & Education Director

Sep. 2010 - Jul. 2022United States, PortlandI built and executed the holistic marketing strategy that established Foundation Fitness and Stages Cycling as globally recognized industry leaders, driving 45% YOY sales growth over 12 years. By aligning marketing, education, and sales efforts and combining data-driven decision-making with creative brand storytelling, I played a pivotal role in helping the company scale from a startup to an industry leader, fostering strong brand loyalty, market expansion, and a robust global dealer network. Drove global brand growth and revenue expansion by developing and executing integrated marketing strategies that increased visibility, engagement, and conversion across multiple channels. Led and scaled high-performing marketing & education teams, mentoring professionals at all levels to build expertise, drive innovation, and execute strategic initiatives that supported business growth. Executed over 250 global trade shows to strengthen dealer, distributor, and direct sales partnerships, ensuring maximum ROI and increased market penetration and brand recognition. Developed and managed market-specific digital content strategies, enabling global dealers and sales teams to effectively position and sell products while increasing brand awareness and demand. Optimized multi-channel marketing campaigns by analyzing industry trends and leveraging data-driven insights, improving digital engagement, web traffic, and lead generation. Forged and maintained strategic partnerships with industry giants (David Lloyd, Lifetime Fitness, Bay Clubs, Les Mills, Training Peaks), expanding market reach and driving revenue. Strengthened product positioning and differentiation across multiple fitness segments (studio, virtual, group display, B2C education, SaaS), ensuring sustainable growth and competitive advantage. Navigated industry and supply chain challenges creatively, implementing cost-effective marketing strategies that sustained sales momentum even during budget constraints.

Nautilus Inc.Commercial Marketing Manager

Oct. 2006 - Nov. 2009I played a key role in driving brand visibility, market expansion, and sales growth for Nautilus’ commercial portfolio, which included Nautilus, Bowflex, Schwinn Fitness, StairMaster, and Pearl Izumi. Through strategic marketing execution and large-scale event planning, I empowered the global commercial sales team to maximize revenue opportunities. Executed over 100 global trade shows, positioning Nautilus' commercial brands at the forefront of the fitness industry and ensuring high-impact exposure across a range of event scales, from intimate tabletop displays to 8800 sq ft flagship exhibits. Managed $3M–$5M in annual marketing budgets, overseeing the trade show calendar, digital marketing efforts, email campaigns, print advertising, and collateral development to drive brand awareness and sales conversions. Planned and executed the world premiere launch strategy for Nautilus One, introducing the brand’s newest strength equipment line at IHRSA 2007, the largest commercial fitness trade show in the U.S. Developed and implemented the go-to-market strategy for the 2009 Schwinn Fitness Authentic Cycling Series, creating a full suite of marketing materials - including print media, digital assets, sales training, and global trade show presentations - resulting in a record-breaking first-year sales volume of $10M.