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Work Background
Nestlé Nespresso SAe-Commerce Manager
Aug. 2023Singapore
Resorts World SentosaSenior Manager, Brand Management
Feb. 2023 - Aug. 2023SingaporeI contributed to the Brand Management team of the S.E.A. Aquarium with my experience in technical development and product management to achieve the following: - Laid out the full digital foundations roadmap for which the Singapore Oceanarium standalone website and mobile app will be built upon in accordance with RWS 2.0 strategies
- Operationalised a digital audio guide solution for the Singapore Oceanarium
- Co-led the social media content team which executed a growth campaign that grew Instagram followers by 600% in 6 months
- Led an exploration, procurement, on-boarding and training of a social media management system for the team
Specialized Bicycle ComponentsDigital & Ecommerce Leader
Jul. 2021 - Jan. 2023SingaporeI currently ensure smooth operations of all Asia Hub digital revenue channels by leading and supervising a 3-member team of Digital Experience Specialists and Digital Operations Specialists. As such, I oversee Asian business digital transformation by spearheading our Digital Product Team in all efforts including eCommerce platform establishment, eCommerce replatform, mobile application development and maintenance, and SSO/API integration for ERP systems. I supervise and manage digital transformation, digital product ownership and digital development teams. I also drive eCommerce revenue and leverage understanding of tech trends and capabilities to implement eCommerce technologies including Shopify Plus, PIMs, and Klaviyo integration. To date, I have:
• Successfully recruited and expanded team from myself to an additional three (3) more team members.
• Grown our Southeast Asia eCommerce business revenue to $3.5MM. • Completed implementation of Rakuten as an affiliate network of the region.
• Organically increased online sessions by 20% YOY by overseeing and managing several key digital transformation projects.
Specialized Bicycle ComponentseCommerce Specialist
Sep. 2018 - Jun. 2021SingaporeI previously generated revenue for the Specialized.com brand throughout Asia Hub region by establishing Singapore, Malaysia and Taiwan storefronts. I drove conversions across multiple Asian eCommerce storefronts by controlling digital marketing activities in addition to leading Big Data Analytics adoption to derive Customer Lifetime Value and drive marketing campaigns. I presided over SEO, paid search ads, content production and digital transformation. I directed and oversaw a 4-person team of content managers and regional translators as well as two (2) regional production agencies. Finally, I administered a total daily ad spend of approximately $1K. I am proud to have:
• Increased annual revenues from zero (0) to $2MM within a two-year period.
• Led implementation efforts for Shopify as eCommerce platform for Asia; developed mobile apps and web-based solutions to drive and achieve Southeast Asia business objectives.
• Designed and managed production of Cadence a CRM PWA solutions as well as the digital wallet module for Cadence.
Cloud Access Asia Pte LtdDirector
Nov. 2015 - Sep. 2018Siglap, SingaporeIn this capacity I aided a team of Subject Matter Experts in the implementation of cloud-based solutions at this company specializing in the purchase and sale of smartphones and related products. I designed creative content for digital and traditional marketing. I also developed customized mobile and web apps based on LAMP Stack/PHP for ImTunedIn as well as UX and storefront designs. I informed decision-making by reviewing buying trends, funnel activity and other analytics. Finally, I composed blog posts, designed email content, and created marketing promotions to build repeat patronage and reach abandoned checkouts. Of my many contributions, I:
• Streamlined the organization's repair and returns process by developing a custom web-app with API links to Shopify eCommerce, SendGrid, SMS Marketing.
• Precipitated a 200% increase in eCommerce revenue by leveraging Facebook Ads, Google Adwords and LinkedIn Ads.
LumesseMarketing Specialist APAC
Jan. 2015 - Oct. 2015Singapore
Cooke Howlison LimitedMarketing Executive
Mar. 2013 - Oct. 2014Dunedin, New ZealandIn this role, I coordinated all marketing efforts including art direction, digital marketing, social media management and CRM for various automotive dealerships including BMW, Holden, Hyundai, Isuzu, MINI and Toyota. I drove in-person traffic to showrooms by orchestrating distributorship and online user engagement across Facebook, Twitter and YouTube platforms; managed social media sales promotions and branding. I also produced marketing collateral design for above-the-fold and digital campaigns.
I successfully established an organization as community resource and automobile service expert by developing instructional videos for basic auto care.
The Alchemy PartnershipArt Director
Jan. 2012 - Jun. 20121 Commonwealth Lane
YamahaBallet Pianist
Jun. 2006 - Jun. 2007
Creative Labs AsiaProduct Exhibitor
Jun. 2005 - Jun. 2007
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