Bobby Chan

Ecommerce Manager @Nestle Nespresso Singapore

🔥 Startup Founder💸 Marketing✔️ ITBusiness OwnerDirector of PhotographyCameraman👍 Sales & BizDevSound engineer🐦 DesignPhotographer🎥 Entertainment🧮 Education✨ Business OwnerSEO ManagerGrowth HackerUX/UI DesignerProduct DesignerSystem ArchitectLecturerFrontend DeveloperProduct ManagerProject ManagerSolution IntegratorVideo EditorProduct Consultant

I am a senior eCommerce Manager and Professional Scrum Product Owner with nearly a decade of success in business marketing and more than four years in leading and driving eCommerce across Asia. I am also an early adopter of no-code technologies, developing mobile and enterprise applications.

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Work Background

Nestlé Nespresso SAe-Commerce Manager

Aug. 2023Singapore

Resorts World SentosaSenior Manager, Brand Management

Feb. 2023 - Aug. 2023SingaporeI contributed to the Brand Management team of the S.E.A. Aquarium with my experience in technical development and product management to achieve the following: - Laid out the full digital foundations roadmap for which the Singapore Oceanarium standalone website and mobile app will be built upon in accordance with RWS 2.0 strategies - Operationalised a digital audio guide solution for the Singapore Oceanarium - Co-led the social media content team which executed a growth campaign that grew Instagram followers by 600% in 6 months - Led an exploration, procurement, on-boarding and training of a social media management system for the team

Specialized Bicycle ComponentsDigital & Ecommerce Leader

Jul. 2021 - Jan. 2023SingaporeI currently ensure smooth operations of all Asia Hub digital revenue channels by leading and supervising a 3-member team of Digital Experience Specialists and Digital Operations Specialists. As such, I oversee Asian business digital transformation by spearheading our Digital Product Team in all efforts including eCommerce platform establishment, eCommerce replatform, mobile application development and maintenance, and SSO/API integration for ERP systems. I supervise and manage digital transformation, digital product ownership and digital development teams. I also drive eCommerce revenue and leverage understanding of tech trends and capabilities to implement eCommerce technologies including Shopify Plus, PIMs, and Klaviyo integration. To date, I have: • Successfully recruited and expanded team from myself to an additional three (3) more team members. • Grown our Southeast Asia eCommerce business revenue to $3.5MM. • Completed implementation of Rakuten as an affiliate network of the region. • Organically increased online sessions by 20% YOY by overseeing and managing several key digital transformation projects.

Specialized Bicycle ComponentseCommerce Specialist

Sep. 2018 - Jun. 2021SingaporeI previously generated revenue for the Specialized.com brand throughout Asia Hub region by establishing Singapore, Malaysia and Taiwan storefronts. I drove conversions across multiple Asian eCommerce storefronts by controlling digital marketing activities in addition to leading Big Data Analytics adoption to derive Customer Lifetime Value and drive marketing campaigns. I presided over SEO, paid search ads, content production and digital transformation. I directed and oversaw a 4-person team of content managers and regional translators as well as two (2) regional production agencies. Finally, I administered a total daily ad spend of approximately $1K. I am proud to have: • Increased annual revenues from zero (0) to $2MM within a two-year period. • Led implementation efforts for Shopify as eCommerce platform for Asia; developed mobile apps and web-based solutions to drive and achieve Southeast Asia business objectives. • Designed and managed production of Cadence a CRM PWA solutions as well as the digital wallet module for Cadence.

Cloud Access Asia Pte LtdDirector

Nov. 2015 - Sep. 2018Siglap, SingaporeIn this capacity I aided a team of Subject Matter Experts in the implementation of cloud-based solutions at this company specializing in the purchase and sale of smartphones and related products. I designed creative content for digital and traditional marketing. I also developed customized mobile and web apps based on LAMP Stack/PHP for ImTunedIn as well as UX and storefront designs. I informed decision-making by reviewing buying trends, funnel activity and other analytics. Finally, I composed blog posts, designed email content, and created marketing promotions to build repeat patronage and reach abandoned checkouts. Of my many contributions, I: • Streamlined the organization's repair and returns process by developing a custom web-app with API links to Shopify eCommerce, SendGrid, SMS Marketing. • Precipitated a 200% increase in eCommerce revenue by leveraging Facebook Ads, Google Adwords and LinkedIn Ads.

LumesseMarketing Specialist APAC

Jan. 2015 - Oct. 2015Singapore

Cooke Howlison LimitedMarketing Executive

Mar. 2013 - Oct. 2014Dunedin, New ZealandIn this role, I coordinated all marketing efforts including art direction, digital marketing, social media management and CRM for various automotive dealerships including BMW, Holden, Hyundai, Isuzu, MINI and Toyota. I drove in-person traffic to showrooms by orchestrating distributorship and online user engagement across Facebook, Twitter and YouTube platforms; managed social media sales promotions and branding. I also produced marketing collateral design for above-the-fold and digital campaigns. I successfully established an organization as community resource and automobile service expert by developing instructional videos for basic auto care.

The Alchemy PartnershipArt Director

Jan. 2012 - Jun. 20121 Commonwealth Lane