AdamicHead of Digital
Sep. 2022Budapest, Hungary · HybridEntrusted as the inaugural Head of Digital, a role newly created to steer the agency’s digital marketing direction. Leading the charge in developing and implementing comprehensive digital marketing strategies to meet B2B and B2C clients' business objectives, I ensure the timely and high-quality delivery of a diverse project portfolio (e.g. dm, beurer, Zeiss, Casati, Bookline, Épkar Zrt., Wiretech Industrial Technologies, BioCo, Optic World, Arena Mall, Mammut Shopping Mall, Madame Tussauds Budapest, Money Museum Budapest) Pioneered the introduction of new services and led competitive research to inform strategy. Conducted in-depth campaign analyses to drive ROI and informed decision-making, presenting insights to clients and stakeholders. Significantly contributed to UI/UX design for a publisher user interface in programmatic advertising targeted at the US market, enhancing ad management efficiency. Revolutionized internal processes and tool utilization, notably our project management platform, saving numerous hours and improving productivity and collaboration.