Kriszti Nagy - Head of Digital Marketing, Adamic

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Work Background

AdamicHead of Digital

Sep. 2022Budapest, Hungary · HybridEntrusted as the inaugural Head of Digital, a role newly created to steer the agency’s digital marketing direction. Leading the charge in developing and implementing comprehensive digital marketing strategies to meet B2B and B2C clients' business objectives, I ensure the timely and high-quality delivery of a diverse project portfolio (e.g. dm, beurer, Zeiss, Casati, Bookline, Épkar Zrt., Wiretech Industrial Technologies, BioCo, Optic World, Arena Mall, Mammut Shopping Mall, Madame Tussauds Budapest, Money Museum Budapest) Pioneered the introduction of new services and led competitive research to inform strategy. Conducted in-depth campaign analyses to drive ROI and informed decision-making, presenting insights to clients and stakeholders. Significantly contributed to UI/UX design for a publisher user interface in programmatic advertising targeted at the US market, enhancing ad management efficiency. Revolutionized internal processes and tool utilization, notably our project management platform, saving numerous hours and improving productivity and collaboration.

UnclonableCX Consultant

Jan. 2020 - Dec. 2022London, England, United KingdomAnalyzed and mapped key customer interactions and touchpoints, leading to significant improvements in overall customer satisfaction scores and higher retention rates for e-commerce clients. Collected and dissected customer feedback and behavior data, deriving valuable insights that shaped strategies to meet customer needs and exceed expectations. Proactively identified and implemented enhancements in customer experience processes, resulting in streamlined operations and substantial operational cost savings.

Tea Shirt Tailored RefreshmentsCreative Director

Jan. 2016 - Dec. 2022London, United KingdomCrafted the company's brand and product line, effectively aligning it with the target market's preferences to establish a strong brand identity. Strategically cultivated growth by adopting a holistic approach to customer engagement across various channels, including retail. Successfully optimized operational efficiency to meet customer demands, streamlining fulfillment processes for enhanced appeal and satisfaction among the customer base.