tmsGroup Creative Director
Mar. 2023Chicago, Illinois, United StatesLaunched a new digital gaming initiative for Happy Meal, seamlessly integrating digital games with Happy Meal toys to elevate the play experience for a young audience Built and managed a cross-functional team of 15+ creatives in motion design, copywriting, and art, driving the successful execution of always-on mobile gaming for Happy Meal Collaborated across strategy, UX, creative, digital production, and development teams to lead the ideation, conceptualization, and monthly execution of co-branded digital gaming experiences Fostered strategic partnerships across the film, music, gaming, toy, and sports industries to deliver impactful, engaging play experiences for Happy Meal programs worldwide Clients: McDonald’s, Disney, Pixar, Nintendo, Illumination, Sega, Activision, Roblox, Sanrio