J. Dewey - Director of Marketing, Montefiore St. Luke’s Cornwall

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Work Background

Montefiore St. Luke's CornwallDirector of Marketing, Public and Community Relations

Jul. 2023Newburgh, New York

Cornerstone Family HealthcareAssociate Vice President of Marketing & Development

Mar. 2021 - Dec. 2023Cornwall, New York, United StatesDirect division branding and marketing strategy. Established new internal division as a separate brand after a successful merger. Created and continually update division marketing materials for staff distribution, FAQ’s, and functioned as brand ambassador at staff events. Digital Communications • Principal writer and designer of social media content. Initiated social media monthly reporting for quality improvement and engagement metrics. • Advocated for and designed reinvigorated patient newsletters in two languages which have an average open rate of 35%. • Expanded a donor newsletter to quarterly publication using repurposed social media and blog post materials. • Collaborated with Human Resources to create a new employee relations newsletter. Fundraising • Successfully ported over two annual fundraising events, created one new event, and collaborated with grant writing department on submitting new grant requests to existing foundation partners. • Championed events at merged parent organization, reinvigorated volunteer committees, migrated donor database into existing fundraising database. • Facilitated and assisted with two major annual fundraisers, including donor emails, social media, event logistics, in-kind donations, and day-of operations. • Initiated staff training on donor database usage and protocols, outlined new donation policies and procedures, and conducted post-event reconciliations.

Hudson Valley Community ServicesDirector of Public Relations & Resource Enhancement

Jan. 2008 - Mar. 2021Hawthorne, NYManaged communications, branding, advancement, and volunteer management. Mentored and managed employees and volunteers on task-specific and long-term goals. • Created and published a print newsletter distributed to 600+ supporters, and an email newsletter distributed to over 2,100 supporters. • Collected donor contact info, conducted donor surveys, solicited feedback at special events, and attended marketing seminars and conferences focused on donor communications. • Created and drove the agency into the social media space, created policies and procedures for online engagement, and regularly solicited employees for news updates, photos and other content. • Designed and wrote agency brochures to increase brand awareness among business colleagues. • Strategized and implemented program and agency advertising campaigns, including transit ads, social media campaigns, print media campaigns, and program marketing materials. Team Leadership, Development & Culture • Created an internal newsletter that accelerated from quarterly to weekly during COVID-19. • Created and implemented bimonthly employee spirit days to foster a culture of giving while providing space for employee relationships to thrive. Organizational Development/Merger • Participated in strategic planning sessions, resulting in a merger with competitor. • Assisted with the logistics, change management, and implementation of said merger. This involved a management team visit to each of the seven locations, creation of merger FAQ’s for staff and donors, and direct involvement with the Board of Directors on a biweekly basis. • Lead the agency successfully through a name change and rebranding campaign in 2012/13, a fundraising strategy overhaul in 2017, and participated in a strategic planning workgroup in late 2017/early 2018. • Write, design, and conduct market research for all agency marketing materials, from website to print and email newsletters to annual reports to program brochures.

The College of WestchesterVisiting Adjunct Instructor

Feb. 2007 - Nov. 2015White Plains, NYTeacher of evening and summer continuing education classes in the Multimedia Technology and General Studies departments. • Developed and implemented class syllabi, assignments, teaching methodologies, class examples, and other educational tools. • Fostered students’ interest in multimedia, graphic design, art history, and traditional print media through intensive workshops, discussions and one-on-one tutoring sessions. • Uphold college procedures, policies, and academic standards while serving as an example of professional achievement, comportment, and ethics.

Abbott HousePublic Relations Manager

May. 2006 - Jan. 2008Irvington NYManaged day-to-day advancement and communications operations as a key member of a dynamic team responsible for supporting special projects with unrestricted funding. Provided direct administrative support for agency executives and board members. • Condensed several event-based databases into a single comprehensive donor database which became the basis for development communications. Solicited and secured in-kind donations from local businesses and supporters. Researched foundation grants. Co-chaired a fundraising gala which netted $30,000 and local media attention. • Wrote and designed print newsletters. • Created a biannual print newsletter for donors with a donation response card, which was new to the agency. Established a brand identity for communications. • Oversaw foster parent recruitment marketing materials. Foster parent enrollment increased by 30%. Integrated foster parent solicitations into all public communications, including newsletter. • Wrote and designed volunteer/contractor recruitment brochures and mailers.

Body Health Resources Inc.Project Manager

Jun. 2004 - May. 2006New York, NY• Coordinated and supervised freelance designers, programmers and developers. • Implemented an integrated statistical reporting system for the company’s three websites, including traffic analysis and visitor demographics used to steer business development and editorial content. • Oversaw yearly conference and trade show plans and displays, designed and organized promotional materials, and coordinated booth staffing.

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