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Network Power<100 people
Roles
💸100%
Marketing
🧑‍💼100%
C-level Executive
🐦100%
Design
Geos
🇺🇸100%
United States
Work Background
Ecommerce Consultant
FreelanceEcommerce Consultant
Apr. 2023
Senior Principal Success Manager, Salesforce B2C Commerce
SalesforceSenior Principal Success Manager, Salesforce B2C Commerce
Sep. 2016 - Mar. 2023Greater New York City Area
Director of Ecommerce
Sam EdelmanDirector of Ecommerce
Oct. 2015 - Jun. 2016New York, NY- Assured profitable commercial development of the e-commerce business channel for both www.samedelman.com and www.circusbysamedelman.com. - Maintained brand image, consumer engagement and emotional connections through high-quality creative output via websites, email marketing, display advertising and social media. - Implemented best practices around e-commerce processes and the online user experience, identified necessary site improvements - Ongoing optimization of sales goals, reporting and performance benchmarking - Created customer segments utilizing data on customers’ buying frequency, category affinity and loyalty towards a personalization strategy and customer loyalty program.
Director of Ecommerce
Calvin KleinDirector of Ecommerce
Sep. 2012 - Oct. 2015New York, NY- Creative lead in the development of ongoing enhancements to www.calvinklein.com - Successfully launched site redesign and re-platforming from GSI Commerce to IBM Websphere - Provided thought leadership in user experience design best practices across existing and emerging digital platforms - Oversaw the web content team in developing home and landing page stories, product detail photography, and product copy for the e-commerce site, email and banner advertising - Partnered with various technology vendors in furthering the organization’s digital exploration of mobile, social and personalization - Evaluated key metrics to monitor, identify and optimize areas of ineffectiveness in the conversion funnel - Optimized customer acquisition and retention tools through A/B testing; included email signup, loyalty program signup
Director, Interactive Media
Tiffany & Co.Director, Interactive Media
Sep. 2010 - Aug. 2012New York, NY- Managed global projects within Central Marketing (NY) and with local markets across the Americas, Europe, and Asia - Partnered with 3rd party design agencies and internal Tiffany creative teams including E-commerce, Brand Management, PR, Print, and Creative Visual Merchandising in the development of multi-channel marketing strategies. - Successfully launched editorial website, whatmakeslovetrue.com (US platform), followed by launches in China (tiffanytruelove.cn.com), Japan (tiffanytruelove.com) and Brazil (whatmakeslovetrue.com.br), including their social media presence in China (Sina Weibo and YouKu) and Brazil (localized Facebook and Twitter)
Senior Producer
R/GASenior Producer
Nov. 2009 - Sep. 2010New York, NY- Project managed redesign of www.ameriprise.com. Involved full alignment with print, TV and online advertising initiatives. - Helped develop a 3-year roadmap for the future of Ameriprise online and its overall digital brand presence online, social, mobile and media.
Manager, Internet Creative Services
Victoria's Secret DirectManager, Internet Creative Services
Oct. 2006 - Dec. 2008New York, NY- Managed the ongoing creative execution of www.victoriassecret.com updates, marketing emails and online advertising. - Grew and led a team of project managers in the daily maintenance of victoriassecret.com. - Maintained cross-functional production schedule which reflected site launches/updates, store events and catalog releases, and communicated status across the organization.
Senior Product Development Manager, Interactive
Time Inc.Senior Product Development Manager, Interactive
Apr. 2004 - Sep. 2006New York, NY- Led digital projects for AOL, SPC and Parenting online editorial clients. - Synthesized client’s business / editorial goals in order to develop new products for the brands. - Successfully launched Time Magazine, Person of the Year, a UGC social media campaign launched on Reuters billboard in Times Square - Managed AOL’s award show packages for the Oscars, Golden Globes and Emmys.
Interaction Designer
R/GAInteraction Designer
Jan. 2003 - Apr. 2004New York, NY- Led UEX Design for www.verizon.com, New School University and www.avaya.com redesigns.
Senior Producer
R/GASenior Producer
Aug. 2000 - Jan. 2003New York, NY- Managed teams of Producers, Associate Producers and Production Coordinators, Interaction Designers, Visual Designers, Developers and Quality Assurance teams on the IBM account.

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E-commerce, Customer Success Pro (ex-Salesforce)
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