Katherine Kelly

CEO & Founder @Lola & Gaia

Email Marketing ManagerDigital Ads Manager💸 MarketingBusiness OwnerUX/UI DesignerGraphic Designer🐦 Design🧨 Consulting✨ Business OwnerContent ManagerSEO Manager

Katherine Kelly is a successful entrepreneur and businesswoman, currently serving as the CEO and Founder of Lola & Gaia, a company dedicated to creating sustainable and ethical fashion accessories and home decor. With a strong passion for the environment and sustainable practices, Katherine launched Lola & Gaia in August 2023. Her leadership style is characterized by her commitment to ethical sourcing and production methods, ensuring the brand offers high-quality, eco-friendly products. Katherine has 25+ years of experience in design and the e-commerce industry, skills she leverages to steer her company towards success. She is a firm believer in conscious consumerism and is dedicated to making a positive impact on the world through her business.

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Work Background

FreelanceEcommerce Consultant

Apr. 2023

SalesforceSenior Principal Success Manager, Salesforce B2C Commerce

Sep. 2016 - Mar. 2023Greater New York City Area

Sam EdelmanDirector of Ecommerce

Oct. 2015 - Jun. 2016New York, NY- Assured profitable commercial development of the e-commerce business channel for both www.samedelman.com and www.circusbysamedelman.com. - Maintained brand image, consumer engagement and emotional connections through high-quality creative output via websites, email marketing, display advertising and social media. - Implemented best practices around e-commerce processes and the online user experience, identified necessary site improvements - Ongoing optimization of sales goals, reporting and performance benchmarking - Created customer segments utilizing data on customers’ buying frequency, category affinity and loyalty towards a personalization strategy and customer loyalty program.

Calvin KleinDirector of Ecommerce

Sep. 2012 - Oct. 2015New York, NY- Creative lead in the development of ongoing enhancements to www.calvinklein.com - Successfully launched site redesign and re-platforming from GSI Commerce to IBM Websphere - Provided thought leadership in user experience design best practices across existing and emerging digital platforms - Oversaw the web content team in developing home and landing page stories, product detail photography, and product copy for the e-commerce site, email and banner advertising - Partnered with various technology vendors in furthering the organization’s digital exploration of mobile, social and personalization - Evaluated key metrics to monitor, identify and optimize areas of ineffectiveness in the conversion funnel - Optimized customer acquisition and retention tools through A/B testing; included email signup, loyalty program signup

Tiffany & Co.Director, Interactive Media

Sep. 2010 - Aug. 2012New York, NY- Managed global projects within Central Marketing (NY) and with local markets across the Americas, Europe, and Asia - Partnered with 3rd party design agencies and internal Tiffany creative teams including E-commerce, Brand Management, PR, Print, and Creative Visual Merchandising in the development of multi-channel marketing strategies. - Successfully launched editorial website, whatmakeslovetrue.com (US platform), followed by launches in China (tiffanytruelove.cn.com), Japan (tiffanytruelove.com) and Brazil (whatmakeslovetrue.com.br), including their social media presence in China (Sina Weibo and YouKu) and Brazil (localized Facebook and Twitter)

R/GASenior Producer

Nov. 2009 - Sep. 2010New York, NY- Project managed redesign of www.ameriprise.com. Involved full alignment with print, TV and online advertising initiatives. - Helped develop a 3-year roadmap for the future of Ameriprise online and its overall digital brand presence online, social, mobile and media.

Victoria's Secret DirectManager, Internet Creative Services

Oct. 2006 - Dec. 2008New York, NY- Managed the ongoing creative execution of www.victoriassecret.com updates, marketing emails and online advertising. - Grew and led a team of project managers in the daily maintenance of victoriassecret.com. - Maintained cross-functional production schedule which reflected site launches/updates, store events and catalog releases, and communicated status across the organization.

Time Inc.Senior Product Development Manager, Interactive

Apr. 2004 - Sep. 2006New York, NY- Led digital projects for AOL, SPC and Parenting online editorial clients. - Synthesized client’s business / editorial goals in order to develop new products for the brands. - Successfully launched Time Magazine, Person of the Year, a UGC social media campaign launched on Reuters billboard in Times Square - Managed AOL’s award show packages for the Oscars, Golden Globes and Emmys.

R/GAInteraction Designer

Jan. 2003 - Apr. 2004New York, NY- Led UEX Design for www.verizon.com, New School University and www.avaya.com redesigns.

R/GASenior Producer

Aug. 2000 - Jan. 2003New York, NY- Managed teams of Producers, Associate Producers and Production Coordinators, Interaction Designers, Visual Designers, Developers and Quality Assurance teams on the IBM account.