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Work Background
HolcimHead of Sustainable Brands
Nov. 2018SwitzerlandLeading the product development, branding, marketing and commercial roll-out of “ECOPlanet” (the world’s first green cement brand)
HolcimSenior Product Development Manager
May. 2016 - Nov. 2018Paris Area, FranceWorked with Holcim businesses in 70 countries to differentiate products and create value for customers and Holcim (Differentiation), reduce cement production cost (Cost Reduction), identify and work on quality gaps opportunities (Quality and Performance), and reduce cement C02 emissions (Decarbonization)
HolcimHead Of Strategic Marketing
Sep. 2012 - Apr. 2016NigeriaResponsible for setting the product vision, development of smart marketing and product launch plans, and marketing activations to support the sales team Initiated the Product Innovation Committee (PIC) comprising of marketing, sales, R&D, and supply chain to define a structured process to generate consumer insights for innovation Four direct reports with accountability of $50 million marketing budget
Cummins Turbo TechnologiesStrategic Marketing Specialist
Aug. 2010 - Aug. 2012Huddersfield, United KingdomCummins is a Fortune 500 company that designs, manufactures, distributes and services engines and related technologies. Graduate of the prestigious Cummins Sales and Marketing Leadership Development Program (CSMLDP), which involved rotating around different Cummins business units and locations leading complex Marketing and Sales special projects Key Responsibilities: Market Intelligence
Quarterly market & technology intelligence report including industry and market dynamics, customer and competitor insights. Competitor Intelligence
Regular competitor analysis which include competitor’s current & future strategies and the potential implication to the business. Customer Intelligence
Product & marketing strategy development support by providing up to date customer analysis and deep dives.
Evans Medical PlcBusiness Development Associate
Mar. 2005 - Jul. 2008Lagos, Nigeria• Conducted desk research to support the business development team in identifying new lead and opportunities.
• Researched and delivered intelligence as input to value proposition development for new investment projects.
• Developed and maintained personal knowledge of priority segments; market trends and routes to market for improved effectiveness.
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