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Work Background
SanarMarketing Strategy and Creative Coordinator
Dec. 2023- Marketing and branding strategist behind SanarFlix, the company's flagship product.
- Leader of a multidisciplinary creative team (copywriting, video, design and social media).
- Manager of the country's largest platform focused on medical students, ensuring sustained engagement rates, reach, and growth.
SanarMarketing Graphic Designer
May. 2021 - Jan. 2024RemoteSanar is one of the biggest startups in Brazil, focused in the healthtech industry, with a fast-growing environment. Digital Marketing Designer + E-commerce:
- Ideation, visual communication and efficiency tests in marketing campaigns and lead acquisition.
- Conceptualization, creation and deployment of campaigns, production of digital and printed
materials (banners, presentations, social networks, brochures, boxes, among others)
- Tracking metrics involving user behavior Responsible for all sponsored and in-site designs for Sanar's e-Commerce. In this role, we were able to exceed the sales quota the last two quarters, increasing the sales by 28%
Leiaute PropagandaArt Director
Nov. 2017 - Apr. 2021Salvador Area, Brazil- Conceptualization, creation and deployment of campaigns
- Layout and production of digital and printed materials (banners, ebooks, presentations, social networks, brochures, boxes, among others)
- Creating layouts and developing Landing Pages Conceptualization and creation of digital and printed materials for the State Government ofBahia with pieces distributed in 417 cities. The impact of my work allowed me to be part of 2 political campaigns, having elected the first one and having an 18 points growth in the other.
HSI ProfessionalContent Creator
Jul. 2017 - Oct. 2017Miami/Fort Lauderdale e Região, Estados Unidos- Content creation
- Graphic design
- Social Media Coordinator
W4 ComunicaçãoAssistant Art Director
Aug. 2015 - Feb. 2016Salvador e Região, BrasilConceptualization, creation and deployment of campaigns
Elite Estratégias PolíticasArt Director
Jan. 2012 - Dec. 2016Salvador, Bahia, BrazilCreation of advertising materials for political campaigns.
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