Mary Jeffers

Product Marketing Manager @Ex Western Digital

Email Marketing ManagerPartnerships ManagerEvent Producer💸 Marketing✔️ ITMarketing Director👍 Sales & BizDev🐦 DesignCommunication DesignerProduct ManagerProject ManagerBrand Marketing ManagerCommunications ManagerContent Manager

Mary Jeffers is an experienced Product Marketing Manager with a rich history in the tech industry. She was previously associated with Western Digital, a renowned manufacturer of high-capacity hard drives and solid-state drives. With degrees in Journalism and Marketing, Mary has developed a deep understanding of market trends, consumer behavior, and product positioning. Her strong analytical skills and strategic mindset have led to the successful launch and marketing of several products in her tenure. Adept in cross-functional collaboration, Mary is known for her ability to effectively communicate and bridge gaps between product development teams and customers. Over the years, she has honed her skills in competitive analysis, product development, and go-to-market strategies, making her a valuable asset in the tech industry.

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Work Background

Western DigitalSenior Product Marketing Manager

Oct. 2021 - Nov. 2023

Day AutomationAccount Executive

Mar. 2020 - Sep. 2021Rochester, New York, United States

Digital Surveillance Solutions, Inc.Account Manager

Mar. 2019 - Mar. 2020Buffalo/Niagara, New York Area

ATTO Technology, Inc.Alliance Management Specialist II - Team Lead

Jan. 2016 - Mar. 2019Buffalo/Niagara, New York Area Build, maintain, and prioritize partner relationships for ATTO Technology  Ensure partnering team has proper tools to succeed in individual roles  Advise on tradeshows, certifications, and vertical markets  Train new employees on technical solutions and partnership dynamics

ATTO Technology, Inc.Alliance Management Specialist

Aug. 2014 - Mar. 2019Buffalo/Niagara, New York Area United Product Management, Marketing Communications, Customer Engineers and Sales Teams to develop and execute go-to-market campaigns with 40 strategic technical partners  Researched, developed solution concepts, coordinated testing and achieved more than 100 certifications for the ATTO product line  Facilitated operating system certifications including VMware and Microsoft  Outlined supporting marketing materials for certified solutions  Trained new employees on technical solutions and partnership dynamics

ATTO TechnologySenior Market Development Coordinator

Dec. 2011 - Aug. 2014Buffalo/Niagara, New York Area Managed all partnering aspects for a 50+ Partner Program whose technology products complete infrastructure solutions while also serving as a test bed for OEM customers  Responsible for researching, developing solution concepts, coordinating certification testing, and building go-to market campaign materials for training sales teams  Encouraged partners to dedicate resources to certify solutions and execute strategic go-to-market campaigns  Effectively communicated ongoing projects between Alliance Management, Marketing Communications, Product Management, Customer Engineering and Sales departments to keep everyone on track towards goals  Attended and coordinated meetings with key partners at major industry events; created training invitations, tracked attendees and created surveys for feedback  Represented ATTO at tradeshows including Avid Connect, CCW, EMC World, Interop, NAB, VMWorld, IBC

ATTO TechnologyMarket Development Coordinator

Apr. 2011 - Dec. 2011Buffalo/Niagara, New York Area Created and implemented a formal partnering program and system for working with ATTO Technology’s technical partners  Managed various aspects of the Technical Alliance Program  Developed strong working relationships with all partners through TAP  Initiated certification testing process and marketing support  Coordinated new product field trials with partners and end-users  Built the ATTO brand within vertical markets at various tradeshows  Engaged industry user groups to educate, market, and promote ATTO products  Assisted the Marketing Communications department as needed

Tuxedo Junction, Inc.Wholesale Account Representative

Mar. 2010 - May. 2011

Chautauqua InstitutionWeb Coordinator

May. 2008 - Aug. 2009Jamestown, New York AreaDesigned instructional web pages to assist first-time visitors. Created and approved social media pages. Updated organizational web site: www.ciweb.org.

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