ATTO TechnologySenior Market Development Coordinator
Dec. 2011 - Aug. 2014Buffalo/Niagara, New York Area Managed all partnering aspects for a 50+ Partner Program whose technology products complete infrastructure solutions while also serving as a test bed for OEM customers Responsible for researching, developing solution concepts, coordinating certification testing, and building go-to market campaign materials for training sales teams Encouraged partners to dedicate resources to certify solutions and execute strategic go-to-market campaigns Effectively communicated ongoing projects between Alliance Management, Marketing Communications, Product Management, Customer Engineering and Sales departments to keep everyone on track towards goals Attended and coordinated meetings with key partners at major industry events; created training invitations, tracked attendees and created surveys for feedback Represented ATTO at tradeshows including Avid Connect, CCW, EMC World, Interop, NAB, VMWorld, IBC