Amanda Kamada - Sr. UX Designer, Amanda Kamada UX

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Work Background

University of Central Florida (via EdX)Lead UX / UI Instructor

Feb. 2024Miami Beach, FLInstructing a cohort of 21 students on the fundamentals of UX / UI and Front-end design in preparation for their careers in the design world.

SIS HR SolutionsPartner Communications Manager / UX Strategist @ Apple

Aug. 2023Miami Beach, FL

Freelance UX DesignerUX Strategy / Design Consultant

Feb. 2015New York, NYB2B (Client): UX Designer, Marketing Strategist + Content Manager Worked with visual designer and developer to redesign and complete a new responsive website. Performed competitive/comparative industry analysis for design and content needs. Created detailed sitemap with IA requirements. Designed and iterated on wireframes, presenting client and developer with final specs for launch. TechDraft (Client): UX Designer, Researcer + Project Manager Worked with two team members to design TechDraft’s first website. Managed the project as the client-facing lead. Created and fulfilled robust research plan, including user surveys, interviews and comparative/competitive analysis. Synthesized research and developed personas and user flows; assisted in designing wireframes. Built a final polished research report, complete with working prototype.

CorraSr. UX Designer

Jun. 2021 - Apr. 2023Miami Beach, Florida, United StatesProviding UX Strategy + Design for multiple commerce (B2B & B2C), clients, from project initiation through deliverables such as, user research projects, requirements gathering, heuristic evaluations, technical documentation, high to mid-fidelity wireframes, prototypes and other UX deliverables. Work within designing in a headless architecture setting for clients mainly utilizing Adobe Commerce (Magento) and Shopify. Clients I have worked with include: Linksys / Belkin, BluDot (B2C + B2B), TrueValue, MooseKnuckles, MudPie, Theisen’s, JoieBaby, GNC, Staud Clothing and Boehringer Ingelheim (B2B). Designed new check-out flow and process for a client that has raised the conversion rate to 48%, leading to a 111% increase in transactions

AT&TSenior Designer, CX Design

Dec. 2020 - May. 2021New York, New York, United StatesWorked on the CX team on projects for future features and functionalities (emergency technologies) for AT&Ts consumer and B2B divisions. Balanced new UX design and flows with emerging UX and UI best practices, while understanding constraints of legacy systems and data. Recommended enhancements / UX changes via informed research, not limited, but including user interviews, user testing, heatmaps, analytics and other requirements gathering. Provided deliverables in formats of user flows, sitemaps, and low-to-mid- fidelity wireframes and prototypes.

The Red Door by Elizabeth ArdenSenior UX Designer

May. 2016 - Mar. 2020Greater New York City AreaPortfolio: www.amandabrownux.com (Please contact me directly for password) Managed multiple projects from discovery and research through wireframing and launch with multiple internal teams for desktop and mobile. Reported to C-Level internal stakeholders. Lead UX projects for heritage spa chain, resulting in a 33% increase in booking revenue monthly. Project managed and led creation of new gift card site, driving an additional $3M in YOY revenue from online sales of physical and digital gift cards. Performed continuing UX iterations and improvements on existing website. UX Designer 2016-2017 Led entire front-end redesign for the rebrand of the Manicube division to Red Door at Work. Redesigned and launched new online booking flow for services. Led project implementation from discovery to design and development with the marketing and development teams.

BORN GroupFreelance UX Designer

Jun. 2015 - Dec. 2015New York, NYLed UX research and design for a top skin care line responsive website redesign, including comparative/comparative research and analysis, persona development sitemap and user flows. Managed creation of all wireframes and templates; consulting on content creation and design. Worked with front and back end developers to set requirements and manage technology constraints with regards to developing website using the Magento and DemandWare platform. Clients I worked with include: Moroccan Oil, StriVectin, PUR Beauty, COSMEDIX

General AssemblyGraduate of User Experience Research & Design Immersive Program

Dec. 2014 - Feb. 2015New York, New York, United StatesI attended and obtained a 10 week, full time, project driven user experience design and research program. 400+ hours in-class learning, 4 training projects, 1 final client project. ➢ Drove research through user interviews, contextual inquiry, and market analysis to create personas and user flows. ➢ Developed site maps, sketches, wireframes, and prototypes with detailed specifications for a wide range of assignments and platforms (mobile, tablet and desktop). ➢ Created intuitive and seamless user experiences. Projects included: responsive websites, UX design for mobile and tablet, user research and project management.

Akkadian LabsProduct Marketing Manager

Apr. 2014 - Oct. 2014New York City➢Reported directly to Vice President of Marketing for Akkadian Labs and Fidelus Technologies; a Cisco Gold Certified Collaboration Software and Managed Services Provider. ➢Lead internal marketing team of writers and designers and develop relationships with all third-party vendors and agencies. ➢Worked with product development team to conduct user testing and interviews to evolve product features. ➢ Provided sales teams with the necessary technical expertise to enable them to sell all product lines. ➢ Managed branding and content creation for all client facing digital and traditional assets; including online advertising, social media, website copy, email campaigns, blog posts, white papers, product sheets and press releases. ➢Oversaw content and design of technical documentation; working with the product development team to ensure timely release of user guides and new product launch features. ➢Lead channel sales relationships with partners such as Cisco and software resellers. ➢Created SEO/SEM strategy; driving online marketing and lead opportunities.

WOW TechnologiesDesign + Strategy Manager

Jan. 2013 - Apr. 2014Greater Seattle Area➢Managed, created and edited content and design for rebranding campaign: all messaging, website UX and design, marketing materials, PR campaigns and digital marketing. ➢Oversaw content and design of technical customer reference studies used by business development team. ➢Created SEO/SEM strategy; driving online marketing and lead opportunities.

M4 MarketingMarketing + Strategy Consultant

Aug. 2009 - Jan. 2014Greater Seattle Area➢Engaged with clients to determine their marketing, content and research strategy and needs. ➢Provided content and editing for seller storefronts for Zaarly, a Bay Area based consumer online and mobile social marketplace start-up. ➢Planned and facilitated Zaarly storefront owner user studies and usability testing, leading to reiteration of site design. ➢Designed website, blog and branding strategy for local boutique investment firm. ➢Provided consulting on website design and content strategy for local non-profit.

DCI Engineers (D'Amato Conversano, Inc.)Director of Marketing

Sep. 2005 - Nov. 2009Greater Seattle Area➢Provided UX oversite and supervised development for the company website and internal CRM database. ➢Conducted usability testing among structural engineers for design of CRM database. ➢Oversaw all content for company website, print and digital advertising, direct mail, social media and public relations campaigns.

Discover UMarketing Program Director

Jan. 2003 - Dec. 2005➢ Co-managed content, editing and production of bi-monthly course catalogues with print distribution of 78,000+ for award-winning adult educational program. ➢ Directed sales campaigns and promoted online marketing to drive student attendance and increase membership base. ➢ Developed new online and on-site course offerings for students, promoted through digital marketing and email sales campaigns. ➢ Recruited instructors, speakers and community partners for educational programs and events.

SoftchoiceVendor Marketing Representative

Jan. 2002 - Dec. 2003➢ Developed marketing initiatives via direct mailing, online advertising and sales training to vendors create customer awareness and maximize co-branded exposure. ➢ Maintained knowledge of various licensing programs and facilitated the sales to numerous corporate clients throughout the western region of the United States and Canada. ➢ Consulted and sold Microsoft licensing through one of Microsoft’s largest Value Added Resellers. ➢ Crafted client and partner case studies to support software purchasing process.

PurchaseProProduct Marketing Manager

Jan. 1999 - Dec. 2002