micaela braunander

Communication and marketing, project management and business strategy @nomadness

💸 MarketingProducerBusiness OwnerPhotographer🎥 EntertainmentJournalist🧮 EducationPublisherEditor✨ Business OwnerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSEO ManagerGrowth HackerDigital Ads ManagerEvent ProducerCreative ProducerCopywriterMarketing Analytics ManagerVideo EditorArt ProducerCommunity ManagerMarketing DirectorCRM manager

I am experienced in start-ups and corporate organizations in communication and marketing. Creating strategic communication plans based on content marketing production, on-page publishing, and digital and analog channel distribution. Analysis and optimization; UX, SEM, and social media channels. A digital nomad enjoying fast-moving environments, excited about people, concept development, and the power within communication. Excellent analytical skills, strategic and operational, by identifying and implementing opportunities into products, services, or strategies. Interpersonal and influencing skills with the ability to quickly form effective relationships at all levels, from peers to executives in multinational environments. Ability to make the complex simple and a track record of delivering both individually and through teams.

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Work Background

Gränges Europe Marketing & Event Manager

Sep. 2023Stockholm, Stockholm County, SwedenBuilding a united European identity and communication platform for the sites in Poland, Sweden, France, and global initiatives such as Battery. Roll out and application of the new brand. 🌏OOH- Concept & Event manager Developing an OOH- concept for Gränges Europe, based on the new brand identity creating a concept, and design for exhibitions. - Project manager, pre set-up and running the exhibitions on site. - Marketing and content creation: copy, photo, and video. Producing, publishing and distribution. 👑Corporate Storytelling - Online- offline symbiosis in communication messages - Cross-channel marketing; website, social media, and on-site events. - Sustainable concept creation, both material and messaging

Gränges GroupBrand Manager

Mar. 2022 - Aug. 2023Stockholm, Stockholm County, SwedenActing, Marketing Communications & Brand Manager 💫 Refresh of the Gränges Brand bringing it into a digital era together with @seventyagency. Launching at the global leadership summit. 🚀 Setting up digital channel structure and strategy for effective marketing. 💥 Communicate corporate messages and strategies into compelling content. 🌎 Cross-channel and cross-region marketing building the global brand. Setting targets, monitoring performance, and adjusting strategies as needed to achieve results. 👩🏼‍💻 UX and UI improving website granges.com ⚖️ Quarterly reports and annual report 2022

Sweden Green House ABSales And Marketing Specialist

Oct. 2021 - May. 2023Stockholm, Stockholm County, Sweden🌏 Expanding the brand in Sweden and opening up markets in Norway and Denmark. 🚀omnichannel marketing strategy

ElitistaDigital Strategy Consultant

Apr. 2021 - Sep. 2021Stockholm, Stockholm County, SwedenProduct and service development in a digital era. Structure of communication on-page UX and conversion optimization in a combination of content strategy for social media channels.

SpowdiWeb Designer and content manager

Feb. 2021 - Apr. 2021Stockholm, Stockholm County, SwedenPart of the strategic team to launch a new website including communication strategy and e-commerce. Content creation and strategy. Ux-design.

Aleris SverigeHead of Marketing and Digital

Feb. 2019 - Feb. 2021Stockholm, SwedenA challenging position demanding strategic and operational skills, especially in acquisition during a pandemic. Branding, positioning from private- to social responsibility actor. Crisis communication during an ongoing pandemic. Channel structure, editorial plans: production, publication and distribution, Analysis, and big data-driven hypothesis testing. Communication, internal and external, website development, and social media merge in the merge of Aleris-Proliva. A strategic change in communication strategy from inside-out; company-focused, to outside-in; patient-focused web design and content strategy. HighLights 2020 in numbers - 1 million crowns saved on strategic decision in the merge of the 11 webpages and social media accounts Aleris-Proliva - CTR above average, through content marketing. Banners and ads on DN& Expressen generated 11,000 interactions. - Organic traffic increased 20% . - Decreased CPC on Google Ads with in average 1 crown. At the same time increasing over all traffic. - Generated 4.45 tn new visitors, 2,30 tn new followers, and 7.54 tn interactions. Structural Capital - Web design, UX, From inside-out; company focused, to outside-in; patient focused web design, focus on entrance points and conversion, and content strategy for communication. - Launched a content marketing concept for communicating in a crisis, in the time of an ongoing pandemic. Generating 15% of the traffic in total at Aleris.se - Api-based distribution of content in social media. Focus on news, recruiting, and press releases.

Yobber ABDigital strategy, Marketing and communication

Aug. 2018 - Jun. 2019- Content marketing strategy for Yobber, a start-up within recruitment with a USP in video applications. - Business development and marketing strategy including entering nordic markets for Sweden Green House. - Video production and workshops in digital communications for Hermods. - Webb, SEM, and social media set- up and strategy for restaurant Motorverkstan, including production, publishing, and distribution of content.

Digital Dominance ABDigital Marketing Consultant

Jan. 2017 - Aug. 2018Stockholm, SwedenDigital marketing consultant with a focus on content management. On a strategic and operative level help companies be visible, communicate their vision and mission and support their business goals on digital platforms; set up, measure, analyze, optimize and further develop our clients offering. All with a focus on conversion optimization through sem and contentdriven -, native- and social media marketing.

Hermods ABPR& SocialMediaManager

Oct. 2016 - Jan. 2017Stockholm, SwedenChannel Manager with a focus on content creation, publishing, and distribution through owned channels to empower earned media such as SEO and PR. Produced and distributed press releases and handles press relations. Bought media through campaigns and Google Ads. An element of internal communication. - content marketing concept: "julkalendern" to join forces cross unities and show the variety of supply in education. Webb design, towards more accessible and conversion-optimized Pressreleases Programs: Photoshop, Indesign, Hootsuite, MyNesdesk, Business Manager, YouTube, Adobe Premier Pro

Hermods ABBusiness Development, Hermods PopUp-Stöd och matchning

Mar. 2015 - Oct. 2016Stockholm, SwedenMatchmaking in the field of employment. Hermods AB functions as an extended service provider for the governmental employment agency. To increase job opportunities, I initiated a project where unemployed and employees met, based on the idea that meetings create opportunities. With real-life, offline events, and Facebook as an online “how to get the job” platform for communication and learning HermodsPopUp became a success. From concept to a national business area, award-winning within Academedia. The concept became the internal process among job coaches and job agents.

Business SwedenBusiness Management

Aug. 2012 - Dec. 2012New Delhi IndiaInternship at Business Sweden Assistant project manager: • Stakeholdermapping • Co-planner creative day at Nobel Memorial Week • Co-responsible for Swedish Pavilion at India Telecom Sales: Contacts with Swedish companies regarding entry and, or assistance at the Indian market.