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Work Background
Brooks BrothersDigital Designer
Mar. 2022New York City Metropolitan AreaManaged the design of all content updates for the Brooks Brothers website. This includes developing concepts and design for all Homepage updates. As well as editorial and storytelling content for PLP and PDP, and other secondary and tertiary pages Worked cross functionally with the data analytics, development, and site management teams to test, design and implement UX design solutions that fell within the parameters of the website’s editorial content structure. These design updates contributed a minimum estimated impact of more than 5 million dollars in additional annual revenue. Developed a digital style guide for the website and the broader ecosystem of digital touch-points. Managed monthly deliverables for paid media assets including Facebook and Instagram ads, TikTok ads, Google ads, and assorted other paid media requests.parameters of the editorial content structure.
West ElmDigital Designer
Jan. 2018 - Mar. 2020Brooklyn, NY
West ElmJunior Digital Designer
Aug. 2017 - Nov. 2018Brooklyn, NY
West ElmFreelance Graphic Designer
Apr. 2017 - Aug. 2017Brooklyn
West ElmGraphic Design Intern
Aug. 2016 - Jan. 2017Brooklyn- Creating a range of daily deliverables
including Emails,Banner Ads, And Various Website Assets. - collecting visual inspiration for upcoming seasonal concepts. - Developing UX/UI WEB mockups for future seasonal concepts
AdobeAdobe Student Representative
Oct. 2014 - Jan. 2015Tulane UniversityAs an Adobe Student Rep, I’m responsible for driving awareness, engagement, and excitement for Adobe Creative Cloud within the Tulane University community through strategic partnerships, campus workshops, and word-of-mouth.
Charles Bentley CreativeArtist
May. 2013Brooklyn, New York, United States
AnthropologieWeb Studio Intern
May. 2013 - Jul. 2013Greater Philadelphia Area- Set Design
- Apparel (hanging/ flat) & Home goods photography
- Photo retouching (Photoshop) I was responsible for the marketing of an Intern coordinated SPCA fundraiser to be held at the URBN home offices. The event raised over 1000 dollars, collected over 500 dollars worth of animal food and care products, and facilitated the adoption of several animals.
AnthropologiePrint Studio Intern
Jun. 2012 - Aug. 2012Greater Philadelphia Area- Design of original prints (photoshop)
- Manipulating and putting vintage/ found prints into repeat (photoshop)
AnthropologieDisplay Team Intern
Jun. 2011 - Aug. 2011Greater Philadelphia Area- Display design (home office) and construction (store) I was part of a three person team responsible for the construction of a geodesic dome as part of the 2011 fall prototype display. The dome, measuring 15 feet high and 22 feet in diameter, was meant to house an entire bedroom display for the coming fall season. This project was documented and served as a design brief for the construction of displays in stores around the country.
Li & Fung (India)Graphic Design Intern
Jan. 2011 - Mar. 2011New Delhi Area, IndiaI learned about safety requirements for home products. Visited warehouses and factories to check in and view the construction process of home goods such as rugs/carpets, door knobs and quilts. Most of these products were in production for Anthropologie - one of their biggest clients
The Fabric Workshop and MuseumApprentice
Jun. 2010 - Aug. 2010Greater Philadelphia Area- Design of repeatable silk screen prints
AnthropologieHome Design Intern
Jun. 2010 - Jul. 2010Greater Philadelphia Area- Product design I was able to learn, and be a part of the iteration process for many products that were in the process of being designed and sent to manufacturers. Additionally, I was able to work on the design of several products through a variety of mediums, including, illustration, linoleum prints, and painting.
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