Brooks BrothersDigital Designer
Mar. 2022New York City Metropolitan AreaManaged the design of all content updates for the Brooks Brothers website. This includes developing concepts and design for all Homepage updates. As well as editorial and storytelling content for PLP and PDP, and other secondary and tertiary pages Worked cross functionally with the data analytics, development, and site management teams to test, design and implement UX design solutions that fell within the parameters of the website’s editorial content structure. These design updates contributed a minimum estimated impact of more than 5 million dollars in additional annual revenue. Developed a digital style guide for the website and the broader ecosystem of digital touch-points. Managed monthly deliverables for paid media assets including Facebook and Instagram ads, TikTok ads, Google ads, and assorted other paid media requests.parameters of the editorial content structure.