Promidea GroupRegional Account Manager
Oct. 2020Gauteng, South Africa• Directed 50+ campaigns across Sub-Saharan Africa, exceeding 15% sales growth, savings of $500k, and boosting brand exposure, foot traffic, and awareness.
• Elevated campaign success rate by 90% by combined collaboration between agencies across the different areas of the campaign.
• Partnered with key stakeholders to devise a cross-channel marketing campaign that expanded brand share and sales by 10%.
• Created a tailored execution plan for each market, adhering to brand guidelines and creative strategy, driving a 10% sales uplift and a 5% reduction in marketing costs.