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Work Background
VanDeVanter MarketingMarketing Consultant
Feb. 2024United States• Band development (logo, colors, typefaces, voice)
• Content marketing/copywriting
• Digital marketing strategy
• Create websites, landing pages, blog posts, articles, interviews, datasheets,
white papers, case studies, design elements, advertising, customer
presentations, and video
• Audit websites for user experience, content, brand voice, and readability
• Research and competitive analysis
• Project management - develop KPIs, timelines, frameworks and processes
ASHwellContract - Sr. Project Manager, Strategic Planning
Sep. 2023 - Feb. 2024Austin, Texas, United StatesResponsible for overseeing the planning of the strategic plan for the organization in concert with department heads and leadership. Document the implementation of the strategic plan, including but not limited to goals, KPIs, dashboards, projects, and tasks. Develop an action plan in collaboration with all departments to ensure their needs are met within the confines of available resources.
Tyme Global TechnologiesDirector of Marketing
Jan. 2022 - Sep. 2023Remote• Develop and implement marketing plans for existing programs and new service introductions
• Schedule, launch, monitor, and measure integrated campaigns
• Evaluate and report on competitive analysis of other BPO providers in the industry
• Optimize use of channels such as email, newsletters, and social media
• Support brand initiatives and proposal preparation for the sales team
• Create email marketing campaigns to build brand awareness and generate leads
• Develop client case studies documenting success stories
• Create, develop, and maintain corporate website in partnership with external development team
• Manage agency providers, consultants, freelancers, and other outsourced marketing resources
Texas Health ActionMarketing Campaign Manager
Mar. 2020 - May. 2021Austin, Texas, United StatesResponsible for developing, implementing, and executing strategic marketing plans. Managed social media and content marketing team. Owned vendor relationships, managing projects with cross-functional teams. Provided front-end web development, SEO, and analytics for three company websites. Developed internal processes and procedures, adopting project management standards and practices.
GlupalMarketing Consultant
Apr. 2019 - Mar. 2020Austin, Texas AreaBranding, corporate identity, web design, content marketing, SEO web copy, case studies, social media management, presentations. Designed branding and marketing campaigns for B2B SMEs resulting in in 150%-400% growth in engagement. Select Clients: Element Soap, Austin, TX
Branding, corporate identity Monea Tamara Abdul-Majeed, PhD
Branding, corporate identity, web design Sryde Digital Marketing, Toronto, Canada
Content marketing, copywriting, social media management
ValidisMarketing Manager - North America
Oct. 2018 - Mar. 2019Austin, Texas AreaDeveloped marketing strategy for North America, created marketing campaigns in coordination with with sales, responsible for regional marketing budget.
Edgy Labs, LLCDigital Marketing Services
Feb. 2018 - Aug. 2018remoteCollaborated with cross-functional teams to implement content marketing and SEO initiatives for Fortune 100 clients managing timelines, requirements, and digital assets attaining all KPI goals over a six-month period.
TransfluentProject Operations Manager
Jul. 2015 - Jan. 2018Sunnyvale, California/Helsinki, Finland/Austin, TexasManaged global team of translators, social media strategy, recruitment, training. • Increased conversion for Fortune 500 client by 130% in three months through social media strategy and content marketing. • Managed global teams of 18+ social media managers for Fortune 500 client resulting in an average 60% increase in positive customer feedback in 20 countries.
iVerse Media, LLCDirector of International Publishing
Aug. 2013 - Jul. 2015Austin, TexasManaged international translation and design teams driving complex graphic and translation processes to localize Marvel, DC Comics, and Harlequin content for digital distribution in multiple languages.
Austin Free-NetDirector Of Communications
Oct. 2010 - Nov. 2012Austin, Texas AreaDirected communications team in the development of PR and community engagement strategies. Launched nonprofit rebrand including logo, website, social media, PR, signage, and collateral resulting in a 25% increase in donations over a one-year period.
City of Austin, TexasProgram Coordinator
Jan. 2001 - Oct. 2010United StatesManaged grant program for more than 75 grant contracts worth $1.1 million.
• Responsible for public relations, advertising and marketing of grant program as well as program and financial audits, technical assistance and support.
• Authored and lead instructional seminars on grantsmanship.
• Planned state-wide, regional and city-wide conferences, forums and events.
• Served as team lead, chair or coordinator for various interdepartmental committees.
Galaxy.comBusiness Development Analyst
Jun. 1999 - Jan. 2001United States, Austin• Produced daily, weekly, and monthly competitive intelligence reports.
• Authored briefs analyzing vertical Internet industry trends.
• Performed usability testing on interactive product to ensure ADA compliance and client satisfaction.
• Facilitated sales process to ensure on time product delivery in cooperation with sales, production and marketing groups.
• Collaborated with creative services contractor in the development of strategic marketing plan.
• Assisted in the development of corporate website including information architecture, content development and graphic design.
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