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Work Background
myHealthTrackChief Operating Officer
May. 2020San Diego County, California, United StatesmyHealthTrack is a digital health solution, a mobile app, that transforms how patients receive world-class care by remotely coaching them mentally and physically through musculoskeletal injury recovery. By providing daily, digestible content created by the most elite healthcare providers, myHealthTrack improves the patient & physician experience, reduces avoidable costs for all stakeholders, and gets patients back to their lives faster, stronger and with more confidence.
myHealthTrackStrategic Advisor
Oct. 2019 - May. 2020Greater San Diego Area
National HouseCheckVP Strategy
Mar. 2018 - May. 2020Greater San Diego AreaHouseCheck is a real estate technology start-up focused on becoming the trusted name in home inspections, home services, and home data & information. -Grew from <$2,000/month in revenue to ~$800,000/month in revenue in < 2 years.
-Created and managed HouseCheck’s mobile and web based application products; led API strategy; applications include payments, on-boarding, training, continued education, communication, scheduling, and more; evaluated strategic partnerships and integration opportunities to improve functionality; cross-departmental organization and coordination
-Built HouseCheck’s lead monetization program; sourced, negotiated, and executed strategic partnerships to monetize leads; designed flow of data to optimize lead distribution and monetization; coordinated with legal, sales, marketing, product, engineering teams and more; worked with development team to create appropriate flow of data and integrations
-Analyzed, validated and developed strategies relating to technology, marketing, operations, data monetization & lead generation, growth strategies, fundraising, products & services, strategic partnerships, business development, and M&A.
SMS Tattoo, LLCFounder/CEO
Feb. 2015 - Dec. 2017San Diego, CaliforniaSMS Tattoo is a start-up tattoo technology company offering a paradigm-shifting tattoo ink providing instant, safe and painless removability while combining best-in-class color vibrancy, longevity and safety
• Executed exclusive, perpetual and worldwide license agreement to leverage $300MM in IP
• Negotiated and executed a sale of all of SMS's assets in 2017; prior to sale, negotiated terms with various VC and PE players; secured millions of dollars in capital increasing shareholder value by 6X in less than two years
• Drove strategy and operations - managed 25+ people - including outside partners
• Negotiated and executed all strategic partnerships; global licensing, distribution and manufacturing agreements with industry leading enterprises; branding, marketing & technology partners
• Managed strategy, design and development of mobile application product offering a creative and unprecedented monetization structure in an industry; worked with development team daily
• Built powerful brand and go-to-market strategy while overseeing all outsourced branding and marketing efforts
• Interfaced with outside counsel including corporate, intellectual property, licensing, employment and litigation
• Board member
Steven Seidman ConsultingPrincipal
Jul. 2013 - Jan. 2015Greater San Diego AreaBusiness consulting practice offering strategic and operational guidance to founders and C-suite executives Below are examples of various client projects:
• Analyzed growth strategies leading to the acquisition of one of the largest processing plants in the United States (valued at $130MM)
• Critiqued and disproved a proposed strategy to deploy $25MM in home warranty acquisitions; saved client tens of millions of dollars
• Evaluated the potential licensing and commercialization of a horticultural LED technology; proved unreliable due to low margins and technological deficiencies; saved client several million dollars in R&D
• Drove an increase in revenue by implementing digital marketing campaigns for a D2C high-end skin care product
Final Score, LLCFounder/CEO
May. 2012 - Jul. 2013Greater San Diego AreaSoftware-as-a-Service (SaaS) for multi-family real estate owners and operators to increase resident satisfaction and retention
• Developed process to observe, measure and score employee productivity motivating employees to improve operational efficiencies resulting in increased resident satisfaction and retention
• Successfully raised capital to build business
• Secured a 30,000 unit beta customer to test software
PBS Investments, LLCPrincipal and Strategy Director
Mar. 2010 - Feb. 2015San Diego, CABoutique investment club; $50k to $20MM per member; deal size ranged from $1MM to $60MM; hands-on portfolio manager; board observer
• Sourced and evaluated 200+ deals; negotiated and placed $200MM in industry agnostic deals; optimized portfolio company performance through hands-on strategic & operational guidance; success at various stages of growth including early-stage and growth-stage companies
PBS Investments, LLCSenior Associate
Jun. 2008 - Mar. 2010Greater San Diego Area
Renaissance Property Group, LLCDirector of Business Analytics
Jun. 2006 - May. 2012Owners and operators of approximately 2,000 units of multi-family housing in the United States • Custom-built the framework for Final Score (above) to observe, measure and score employee productivity ultimately improving operational efficiencies leading to increased resident satisfaction and higher retention rates
• Managed 40 on-site employees and 2 regional asset managers
• Led the asset takeover process managing a team of 15 from on-site due diligence through closing and portfolio integration
• Built acquisition model
• Underwrote & evaluated 150+ multi-family deals
PBS Investments, LLCAssociate
May. 2006 - Jun. 2008Greater San Diego Area
PBS, LLCDirector of Business Development
Jan. 2006 - Dec. 2009San Diego, CAPBS, LLC was the exclusive distributor for Performance Indicator west of the Rockies. Technology specialized in color-change and photoluminescent applications. Business was primarily focused on safety and egress markings for stadiums and other large venues as well as military applications.
My role was to create growth opportunities for Performance Indicator on the west coast. Successfully had product applied into the San Diego Sports Arena, Alamodome, and the LA Memorial Coliseum.
Consolidated TradingOptions Trader
Jan. 2005 - Dec. 2006Chicago, ILConsolidated trading is a proprietary trading firm specializing in agricultural, currency, energy, ETF, equity, fixed income and index derivative products.
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