Ice-Watch, Distribution in RussiaCEO, Co-founder
Aug. 2012 - May. 2015Moscow● Conducted preliminary market analysis, feasibility study and developed a business plan
● Signed an exclusive distribution agreement for of Russia, extended later to Kazakhstan
● Built the team (30 people as for Dec 2014.) and 100+ people in the franchising network
● Established 4 sales channels: own retail, “franchise retail and corners”, on-line and co-branding. Launched 30+ outlets within 16 months
● Company reached positive operating profit within 6 months after sales start
● Raised a sizeable investment in round 1 and successfully negotiated for round 2 conditions with different investor
● Intensively collaborated with Ice-Watch head office on implementation of brand promotion and other issues. ● Participated in 30+ press-interviews, acted as a speaker at press-conferences and fairs with 200+ people
● Was forced to close the company due to the ruble depeciation and increased econnomic risks (Operations were ceased in Jan 2015 while the finalization of bankruptcy procedure is expected in Dec 2015).