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Work Background
E INCCreative Director
Jun. 2022 - Mar. 2025Lead and review the work of the creative teams for all web, print, and digital marketing collateral
Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
Analyze brand tracking, market trends, consumer needs, and the competitor landscape
Yorkville UniversityBranding and Identity Course Instructor
Jan. 2020Toronto, Ontario, CanadaInstructor in the Graphic Design & Interactive Media Courses include: Intro to Digital Drawing, Identity Design 1 and 2, Art Direction Preparation and development of courses of study, teaching materials, ensuring high standards of professional practice and learning of the subject/s. Participating in staff, group or other meetings related to the school curriculum, for the better organization and administration of the school. Liaising and collaborating with other teachers/resource persons for cross diploma projects. Making use of audiovisual technological devices/aides and other adaptations during the delivery of the lessons. Creating a fun and inspiring environment through professional demonstrations and practical hands-on assignments for students of different levels of achievement.
VicimusArt Director
Jul. 2019 - Jun. 2022Toronto, Canada AreaGenerating clear ideas and concepts in tandem with the copywriter
Producing sketches, storyboards, art layouts based on creative visions and ideas
Understanding marketing initiatives, strategic positioning and target audience
Manage and delegate responsibilities to other designers and provide directions
C&D GroupArt Director
Aug. 2017 - Jan. 2020Toronto, Canada AreaCreate layout designs for presentations and proposals. Assess and identify material details like their style, type, graphics, video, photographs and videos.
Discuss presentation concepts and client requirements designers and develop design solutions. Completes layout and write instructions to prepare materials for printing. Conceptualize designs for different projects
Underpant CommunicationsDesign and Print Project Manager-Art Director
Aug. 2017 - Oct. 2018Toronto, Canada Area- Art Direction of various projects, coming up with different concepts that will fill the clients needs and exceed their expectations.
- Communicate with Clients to effectively meet clients’ needs and deadlines. Ensuring Designers stay up to date with deadlines.
- Proof ads to ensure that: there are no typographical errors; content is accurate; all client requests and advertising objectives have been met.
- Designing new advertisements and Executing changes to update existing work for clients.
StinkwebCreative Director
Jun. 2017 - Mar. 2019Toronto, Canada AreaDeveloping high quality business strategies and plans ensuring their alignment with short-term and long-term objectives
Leading and motivating designers to advance employee engagement and develop a high performing managerial team
Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission
Direct Target PromotionsGraphic Designer/Marketing Coordinator-Contract
Mar. 2017 - Aug. 2017Richmond Hill, Canada- Communicate with Clients, Account Reps and Advertising Agencies to effectively meet clients’ needs and publishing deadlines.
- Proof ads to ensure that: there are no typographical errors; content is accurate; all client requests and advertising objectives have been met.
- Designing new advertisements and Executing changes to update existing ads for clients.
ADESACustomer Service and Financial Operation support - Contract
Jan. 2015 - Dec. 2015Completing data analysis from the CRM system
Creating queries to find errors created by the older program and amending said errors from Sales Force
Creating documentation for dealers on payment information pertaining to selling and purchasing vehicles
Creating dealer profile information on different programs including TradeRev
Coordinating vehicle locations and deliveries for dealers with third party vendors
lululemon athleticaEducator/Merchandising
Jan. 2014 - Jan. 2018Providing guests with education in the areas of product, culture, and community by speaking authentically about product use
Collaborating on branding initiatives for social media platform to gain relevancy with potential customer base
Receiving and processing stock from the warehouse
Visual Merchandising of storefront and retail spaces keeping with the esthetic and story of the brand and activities designs were created for.
Government of CanadaRCMP Quality Management Team
May. 2013 - Sep. 2014Providing correspondence with missions from around the world ensuring a high level of data integrity is maintained
Facilitating the training of program support officers for the Query Response Coordinators (QRC)
Performing quality assurance reviews on immigration visitor records
Training new hires and writing procedures, parlaying with missions from around the world ensuring a high level of data integrity is maintained
Experience in performing general clerical duties within an office environment, managing and preparing correspondence, record management, data entry
ServisairCustomer Service Agent
Jan. 2013 - Dec. 2013Giving high quality customer service to customers and empathizing with customers to create connections to help in calming down customers during high stress situations Ensuring passengers are aware of airport and airline safety, as well as checking and boarding them aboard the plane in accordance to airport standards
Complying with security standards and Transit Canada law
The T1 AgencyBrand Ambassador
Jan. 2012 - Dec. 2015Collaborating with customer service team members to give exceptional service throughout the entire brand experience.
Communicating information to customers about product quality, value and style.
Built customer confidence by actively listening to their concerns and giving appropriate feedback.
Educating consumers on product and service offerings.
Helped customers select products that best fit their personal needs.
Working with Nike, Oxfam, and Nos Energy Drinks
Rogers CommunicationsSummer Student in Fraud Management Systems
Jan. 2012 - Dec. 2012Compiling data from Accounts receivable to show amounts lost for each sector weekly, compared with previous weeks and months for executives, managers, and team leaders
The Ontario Soccer AssociationReferee
Jan. 2011 - Dec. 2013Enforcing the rules of the game, make binding and quick decisions regarding the applications of the FIFA laws of the soccer
Rtaffe DesignCreative Lead
Jan. 2009Constructing brand identities that embody the vision of owners that speak to their target market
Utilizing time management to prioritize multiple projects to ensure their completion according to schedule and specifications
Working with print vendors on proof approvals and file uploads
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
Unionville Soccer ClubTrainer
Jan. 2009 - Dec. 2012Creating a safe learning environment and training for young athletes, instructing them on the rules and nuances of the game.
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