Kara Weber

CEO/CEO. VC. Startup/growth stage strategy. @Outperform Advisors

💰 Investor & VC🔥 Startup Founder💼 C-level ExecutiveCEOCMOAdvisorFounderCOO

Kara Weber is the CEO of Outperform Advisors, which specializes in startup and growth stage strategy. With a robust background in entrepreneurship ($1+ billion in exits) and venture capital (25 investments, multiple boards/advisory boards), she has established herself as a driving force in the industry. She has a keen eye for identifying potential in early-stage companies and a knack for devising strategies that propel businesses towards exponential growth. Her vast knowledge, experience, and innate understanding of market trends make her an invaluable asset to founders, CEOs and leaders. She is dedicated to fostering innovation and driving business growth, leveraging her expertise to steer Outperform Advisors clients to new heights.

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Work Background

Outperform Advisors, LLCFounder

Jan. 2023United States · HybridOutperform Advisors powers founders, executives, businesses and teams to accomplish more than they dreamed possible via coaching, consulting and fractional c-suite leadership. Client businesses span categories from creators to commerce, web3 to wellness, AI to sports.

Dapper LabsChief Operating Officer

Sep. 2021 - Nov. 2022United StatesDapper Labs uses blockchain technology to bring NFTs and digital engagement to fans, paving the way to a more open and inclusive digital world. I was the Chief Operating Officer of company's creators and fans business, reporting directly to the CEO. Recognized as "the best model for leadership" at Dapper Labs, owned P&L, people/culture, and go-to-market across strategy and operations at Dapper Collectives, created in 2021 via Dapper's acquisition of Brud to bring decentralized organizations (“DAOs”) to the mainstream. Led efforts company-wide including creation of a new team built ground-up to enable other mainstream & creator fan communities to engage in decentralized ownership and governance; development of key go-to-market foundations for the Flow blockchain; company-wide communications infrastructure and org structure, and a “renovation” of the company’s recruiting and onboarding processes.

Dapper LabsPresident, Brud (ACQUIRED by Dapper Labs)

Jan. 2020 - Sep. 2021Los Angeles Metropolitan AreaBrud created a compelling universe of characters, including Lil Miquela; grew large, global audiences; cultivated passionate fandom & built businesses around content & fandom. The company reinvented storytelling via a collective, decentralized, community-driven approach across media formats & platforms. Owned P&L, finance, strategy, people, operations and go to market. Grew Lil Miquela audience from 4 million to 10 million fans. Forged partnership with CAA to do first-ever virtual character representation deal. Oversaw partnerships with brands including Samsung, Givenchy, Apparis, BMW, Amazon Prime and Pacsun; celebrities Saweetie, Teyana Taylor, Pabblo Vittar and more. Extended IP via production/content, licensing, merchandise, publishing and live event appearance deals. Led M&A process resulting in acquisition by Dapper Labs; delivered significant shareholder returns via exit and delivery of key milestones.

Brilliant VenturesFounder & Co-CEO

Jan. 2015 - Dec. 2020Brilliant Ventures Invested seed-stage capital and deep GTM experience in 17 brilliant, diverse leadership teams transforming the future of commerce. Select investments: Happy Returns (EXIT to PayPal), RevCascade (EXIT to Fabric), Skylar (EXIT to Starco Brands), Cherry Pick (EXIT to 100.co), Parachute Home, Harper Wilde, Tamara Mellon.

AOLLaunch CMO, One by AOL

Jan. 2014 - Jun. 2014Launched AOL's first unified advertising technology platform, One by AOL. Developed strategy and executed go-to-market alongside AOL CEO, CMO.

AOLCMO, Adap.tv (Acquired by AOL)

Jan. 2013 - Jan. 2014San Francisco Bay AreaAdap.tv offered a smarter, simpler way to buy and sell TV and video advertising. Acquired by AOL for $405M in September 2013. As global marketing chief, drove 200% YoY revenue growth; grew Adap.tv’s industry share-of-voice 38%; executed proprietary research and event programs across three continents.

Rubicon ProjectCEO Advisor

Jan. 2012 - Dec. 2013Advised CEO of top advertising technology company on marketing, sales & product strategy in lead up to company's IPO.

Rubicon ProjectSVP Marketing

Jan. 2007 - Dec. 2012Greater Los Angeles AreaJoined as employee #10; drove company's successful evolution from pre-revenue start-up to advertising technology market leader managing $340M in revenue. In August 2012, the company became the top-ranked online advertising company in terms of reach, with a 96.2% audience share, according to rankings provided by ComScore. This placed Rubicon ahead of Google for the first time, and also ahead of other competitors such as AOL and AT&T.

Mogopop, Inc.President & Founder

Jan. 2005 - Oct. 2007Los Angeles Metropolitan AreaCo-founded Mogopop, a pioneering web 2.0 platform for creating, consuming and selling apps.

Streetmail, Inc.VP of Marketing

Jan. 1999 - Dec. 2001New York, New York, United StatesEXIT. Streetmail was a digital media platform and publisher that delivered local news to communities across the U.S. Key to the company's distribution strategy were marketing-driven partnerships with hundreds of ISPs; this distribution network led to the company's acquisition.

LYCOSSenior Director of Communications & Brand Marketing

Jan. 1998 - Dec. 1999Lycos is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University, which became the most visited online destination in the world in 1999, with a global presence in more than 40 countries. In April 1996, the company completed the fastest initial public offering from inception to offering in NASDAQ (LCOS) history, ending its first day with a market value of $300 million. The company acquired Tripod.com in early 1998.

LYCOSTripod.com - First employee and head of Marketing, Brand and Communications

Jan. 1993 - Dec. 1998I joined the founders of Tripod in their journey when we were still students at Williams College, and went on to launch and grow one of the first consumer success stories of the Internet era to hundreds of millions of users around the globe, sitting as #8 on ComScore's Most Visited Websites list. Lycos acquired Tripod in an all stock deal in 1998. Highlights included selling some of the first ads ever sold on the Web, learning about the impact of a great pivot, and the power of storytelling in turning a minimally resourced company operated by a bunch of kids in the middle of nowhere in to a business that drove massively outsized returns for all of its stakeholders.

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