Lunara BrandsBrand Strategy & Product Supervisor
Jan. 2020 - Jan. 2021Greater Jakarta Area, IndonesiaLunara Brands (or now as we call ourselves JIWA GROUP) basically consist of 4 F&B brands, which are:
ThinkThai, GoMango, Kopi Janji Jiwa, and Jiwa Toast.
and as JIWA GROUP's Brand Strategy & Product Supervisor, some of my job descriptions are: 1. As the supervisor of the Marketing & Communications Project's team to make concepts, to develop strategies, to execute, to handle, to mantain JIWA GROUP brands' images through Creative Projects on Brand Partnerships/ Collaborations/Co-Branding.
2. As the supervisor of the Public Relations' team: to develop strategies on building+maintaining media relations and to always mantain JIWA GROUP brands' images in the eyes of medias. (both offline & online)
3. As the supervisor of the Offline Marketing Activation's team: to do some event managements, to monitor JIWA GROUP brands' participations in every bazaar, to carry out sales reports, etc